KRISPY KREME® New Valentine’s Heart-Shaped Doughnuts are ‘Choc-Full-of-Love'; … and HERSHEY’S!

Rhea-AI Summary

Krispy Kreme introduces its limited-edition Valentine’s Day Dozen starting Jan. 30, featuring doughnuts made with real HERSHEY’S chocolate. This specially curated box includes heart-shaped treats such as HERSHEY’S I Pick You, HERSHEY’S Double Chocolate KISS, HERSHEY’S Strawberry Dream, and HERSHEY’S Chocolate Chip Caramel KREME™. The Valentine’s Day Dozen will be available at participating U.S. locations and for pickup or delivery via Krispy Kreme’s app and website. Each box is designed with a custom “Choc-Full-of-Love” theme, perfect for sharing love this holiday.

Positive

• Launch of a limited-edition Valentine’s Day Dozen, potentially increasing sales.
• Partnership with HERSHEY’S may enhance brand appeal and customer attraction.

Negative

• None.

Beginning Jan. 30, share a limited-edition dozen box of Krispy Kreme’s all-new Valentine’s doughnuts made with real HERSHEY’S chocolate

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Valentine’s Day is all about sharing love – and chocolate! Krispy Kreme’s all-new heart-shaped doughnuts are full of real HERSHEY’S chocolate, the perfect, sweetest treat to share and show everyone in your life how “Choc-Full” of love you are for them.

Beginning Jan. 30, share a limited-edition dozen box of Krispy Kreme’s all-new Valentine’s doughnuts made with real Hershey’s chocolate (Photo: Business Wire)

Beginning Jan. 30 for a limited time at participating shops across the U.S., Krispy Kreme’s new Valentine’s Day Dozen is the sweetest box of chocolates, featuring HERSHEY’S milk chocolate and KISSES, strawberry and caramel syrup:

• HERSHEY’S I Pick You: A heart-shaped doughnut filled with Kreme™ and dipped in HERSHEY’S chocolate icing, decorated with a buttercreme and icing rose.
• HERSHEY’S Double Chocolate KISS: A heart-shaped doughnut filled with HERSHEY’S milk chocolate filling, dipped in HERSHEY’S chocolate icing and covered in HERSHEY’S mini milk chocolate KISSES.
• HERSHEY’S Strawberry Dream: A heart-shaped doughnut filled with HERSHEY’S strawberry flavored Kreme™, dipped in red icing and covered in white chocolate chips and a heart sprinkle blend.
• HERSHEY’S Chocolate Chip Caramel KREME™: A heart-shaped doughnut filled with Kreme™, dipped in HERSHEY’S caramel icing and covered in HERSHEY’S chocolate icing drizzles, semi-sweet chips and a heart sprinkle blend.

Krispy Kreme’s Valentine’s Day Dozen comes in a delightful custom red and pink “Choc-Full-of-Love” box with a heart-shaped cutout showcasing the chocolate sweet treats inside. Krispy Kreme’s Valentine’s Day Dozen is available for pickup or delivery via Krispy Kreme’s app and website.

“This Valentine’s Day there’s no sweeter way to show you care than with a box of heart-shaped Krispy Kreme doughnuts made with real HERSHEY’S chocolate,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

Show us how you’re treating the special people in your life this Valentine’s Day by using #KrispyKreme and tagging @krispykreme on social. Learn more about Krispy Kreme’s Valentine’s Day Dozen by visiting www.krispykreme.com/promos/valentinesday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing e‑Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

The HERSHEY’S trademark and trade dress are used under license.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230130005076/en/

Lizzie Duffey

Lizzie.Duffey@fleishman.com

Source: Krispy Kreme

FAQ

What new product is Krispy Kreme launching for Valentine's Day?

Krispy Kreme is launching a limited-edition Valentine's Day Dozen featuring heart-shaped doughnuts made with real HERSHEY’S chocolate.

When will Krispy Kreme's Valentine’s Day Dozen be available?

The Valentine’s Day Dozen will be available starting January 30.

What types of doughnuts are included in Krispy Kreme's Valentine’s Day Dozen?

The Dozen includes HERSHEY’S I Pick You, HERSHEY’S Double Chocolate KISS, HERSHEY’S Strawberry Dream, and HERSHEY’S Chocolate Chip Caramel KREME™.

Where can I buy Krispy Kreme's Valentine’s Day Dozen?

The Valentine’s Day Dozen will be available at participating U.S. shops and via Krispy Kreme’s app and website.

How can I share my Krispy Kreme Valentine’s Day experience?

You can share your experience by using #KrispyKreme and tagging @krispykreme on social media.