Krispy Kreme, Inc. Stock Price, News & Analysis

Krispy Kreme (NASDAQ:DNUT) is offering a limited-time Frankendough Dozen for $13 this Wednesday and Thursday, Oct. 22-23, featuring 10 Frankendoughnuts, 1 Frank Doughnut and 1 Francine Doughnut.

The Frankendough Dozen is available in-shop, drive-thru, and online for pickup or delivery (limit two per guest). Additional Halloween offers: $2 Original Glazed dozens Oct. 24-26 (limit one per guest with code), and a free doughnut for costumed guests on Oct. 25 and Oct. 31 at participating U.S. shops.

Krispy Kreme (NASDAQ:DNUT) returns its seasonal Halloween promotion with “Scary Sharies” across participating U.S. shops from Oct 17–19 and Oct 24–26, 2025. Guests can buy any regular-priced dozen and add a dozen Original Glazed® for $2 (limit one per guest) using code Scary Good in shop or SCARYGOOD online/app.

Additionally, customers who visit participating stores in costume on Oct 25 and/or Oct 31 receive a free Original Glazed® or Classic Ring doughnut. The company is also offering a seasonal Trick or Treat! Collection of four new Halloween doughnuts available through Halloween, packaged in a custom themed dozen box.

Krispy Kreme (NASDAQ: DNUT) announced international expansion with the grand opening of its first Hot Light Theater Shop in Madrid, Spain on October 2, 2025 via a minority‑interest joint venture with Glaseados Originales S.L.

The company plans >50 locations in Spain over four years, two new São Paulo sites in Brazil before year‑end through a JV with Ipiranga’s AmPM, and a debut in Tashkent, Uzbekistan with a franchisee planning >70 shops over five years.

The rollout follows Krispy Kreme’s capital‑light international franchise model and cites standard forward‑looking risks including food safety and a 2024 cybersecurity incident.

Krispy Kreme (NASDAQ: DNUT) on Oct. 6 announced its limited-time Trick or Treat! Collection, a Halloween assortment of four themed doughnuts available at participating U.S. shops, for pickup, delivery and select retailers.

The PR states the collection includes the Candy Bag, Cookies and Skreme House, Jack-O-Lantern and Spooky Sprinkle doughnuts, sold in a custom Halloween box. The company also offers two costume-day promotions: a free Original Glazed or Classic Ring doughnut on Oct. 25 and again on Oct. 31, no purchase necessary, at participating U.S. locations.

Krispy Kreme (NYSE:DNUT) has partnered with celebrity Joe Jonas for an extended National Coffee Day celebration spanning three days from September 28-30, 2025. The promotion features two major offers:

First, customers can get an Original Glazed® dozen for $1 with the purchase of any dozen at regular price from Saturday through Monday. Additionally, on National Coffee Day (Monday, September 29), visitors to participating locations can receive a FREE medium hot or iced coffee and a FREE doughnut of their choice with no purchase necessary.

The offers are available through in-shop purchases, drive-thru, and for the BOGO deal, through online ordering using promo code BOGO1.

Krispy Kreme (NYSE:DNUT) has launched its limited-time Fall Fair Collection, featuring four new doughnuts inspired by classic fair treats, available from September 15, 2025 at participating locations.

The collection includes the Cotton Candy Doughnut with blue icing and cotton candy-flavored elements, the Kreme™ Puff Doughnut filled with rich Kreme™, the Blue Ribbon Apple Pie Doughnut with apple cinnamon filling and caramel icing, and the Caramel Churro Doughnut coated in cinnamon sugar.

The doughnuts are available individually or by the dozen, for in-shop purchase, pickup, or delivery through Krispy Kreme's app and website.

Krispy Kreme (NASDAQ:DNUT) is bringing back its popular Chocolate Original Glazed® Doughnuts from September 12-15, 2025, in celebration of International Chocolate Day. This marks only the second appearance of this special offering in 2025, following its brief return during World Chocolate Day in July.

The company is offering a special promotion where customers can get 50% off a dozen Chocolate Original Glazed® doughnuts when purchasing any dozen at regular price. The chocolate-coated version of their iconic Original Glazed® doughnuts will be available in-shop and through the company's digital platforms for pickup or delivery.

Krispy Kreme (NASDAQ:DNUT) has announced a magical collaboration with Warner Bros. Discovery Global Consumer Products, launching the Harry Potter™: Houses of Hogwarts™ Collection starting August 18, 2025. The limited-time collection features five themed doughnuts representing the four Hogwarts houses and a special Sorting Hat™ doughnut with mystery filling.

The company will offer a free Original Glazed® doughnut on August 23 to customers who show their Hogwarts house pride. Additionally, starting September 1, customers can enter to win a trip to Universal Studios' Wizarding World of Harry Potter. The collection is complemented by a new Golden Snitch™ Latte, featuring caramel toffee flavors and premium toppings.

Krispy Kreme (NASDAQ: DNUT) reported challenging Q2 2025 financial results and announced a comprehensive turnaround plan. The company posted net revenue of $379.8 million, down 13.5% year-over-year, with a significant GAAP net loss of $441.1 million, including $406.9 million in non-cash impairment charges.

The company's turnaround strategy focuses on four key areas: refranchising international markets, improving return on invested capital, expanding margins through operational efficiency, and driving sustainable U.S. growth. Notable developments include the termination of the McDonald's USA partnership on July 2, 2025, and the sale of remaining stake in Insomnia Cookies for $75 million to reduce debt.

Krispy Kreme's Adjusted EBITDA declined to $20.1 million with a margin of 5.3%, while maintaining 18,113 global points of access. The company has halted its quarterly dividend and is actively pursuing refranchising opportunities in markets including Australia, New Zealand, Japan, Mexico, and the UK.