Newman's Own(R) Selects Dolphin Subsidiary The Door To Launch "Pay What You Want" Pizza Program
Newman's Own has launched a national Pay What You Want Pizza truck initiative, allowing customers to choose their price for pizza slices, with all proceeds benefiting children facing adversity through the Newman's Own Foundation. The Door, a Dolphin Entertainment subsidiary, has been selected to execute the multi-channel marketing and PR campaign for this philanthropic effort.
The pizza truck tour, which began in New York City in June, has garnered significant media coverage in outlets like People, Yahoo, and MSN. It continues to travel across major U.S. cities, including Boston, Philadelphia, and Chicago, offering a variety of Newman's Own pizzas. This initiative combines Newman's Own's quality products with a creative approach to support children, aligning with The Door's mission to create impactful brand campaigns.
Newman's Own ha lanciato un'iniziativa nazionale chiamata Pay What You Want Pizza, consentendo ai clienti di scegliere il prezzo per le fette di pizza, con tutti i proventi a beneficio dei bambini che affrontano difficoltà attraverso la Newman's Own Foundation. The Door, una filiale di Dolphin Entertainment, è stata selezionata per eseguire la campagna di marketing e PR multi-canale per questo sforzo filantropico.
Il tour del camion della pizza, iniziato a New York City a giugno, ha ottenuto una significativa copertura mediatica su testate come People, Yahoo e MSN. Continua a viaggiare tra le principali città americane, tra cui Boston, Filadelfia e Chicago, offrendo una varietà di pizze Newman's Own. Questa iniziativa combina i prodotti di qualità di Newman's Own con un approccio creativo a sostegno dei bambini, allineandosi con la missione di The Door di creare campagne di marca impattanti.
Newman's Own ha lanzado una iniciativa nacional llamada Pay What You Want Pizza, que permite a los clientes elegir su precio por las porciones de pizza, con todos los ingresos destinados a beneficiar a niños que enfrentan adversidades a través de la Newman's Own Foundation. The Door, una subsidiaria de Dolphin Entertainment, ha sido seleccionada para ejecutar la campaña de marketing y relaciones públicas de múltiples canales para este esfuerzo filantrópico.
El tour del camión de pizza, que comenzó en la ciudad de Nueva York en junio, ha recibido una cobertura significativa en medios como People, Yahoo y MSN. Continúa viajando por las principales ciudades de EE. UU., incluyendo Boston, Filadelfia y Chicago, ofreciendo una variedad de pizzas de Newman's Own. Esta iniciativa combina los productos de calidad de Newman's Own con un enfoque creativo para apoyar a los niños, alineándose con la misión de The Door de crear campañas de marca impactantes.
뉴먼스 오운(Newman's Own)은 고객이 피자 조각의 가격을 결정할 수 있는 Pay What You Want Pizza 차량 이니셔티브를 전국적으로 출시했습니다. 모든 수익금은 뉴먼스 오운 재단을 통해 어려움을 겪는 아이들을 위해 사용됩니다. The Door, 돌핀 엔터테인먼트의 자회사, 는 이 자선 활동을 위한 다채널 마케팅 및 PR 캠페인을 실행하기 위해 선정되었습니다.
피자 트럭 투어는 6월에 뉴욕시에서 시작되어 People, Yahoo, MSN과 같은 매체에서 괄목할 만한 미디어 보도를 받았습니다. 보스턴, 필라델피아, 시카고를 포함한 미국의 주요 도시를 순회하며 뉴먼스 오운의 다양한 피자를 제공합니다. 이 이니셔티브는 뉴먼스 오운의 품질 높은 제품과 창의적인 접근 방식을 결합하여 아이들을 지원하며, The Door의 임무인 영향력 있는 브랜드 캠페인 창출과 일치합니다.
Newman's Own a lancé une initiative nationale intitulée Pay What You Want Pizza, permettant aux clients de choisir leur prix pour des parts de pizza, les bénéfices étant entièrement reversés aux enfants en difficulté grâce à la Newman's Own Foundation. The Door, une filiale de Dolphin Entertainment, a été sélectionnée pour exécuter la campagne de marketing et de relations publiques multi-canaux pour cet effort philanthropique.
La tournée du camion à pizza, qui a débuté à New York en juin, a suscité une couverture médiatique significative dans des médias tels que People, Yahoo et MSN. Elle continue de voyager à travers les principales villes américaines, dont Boston, Philadelphie et Chicago, offrant une variété de pizzas Newman's Own. Cette initiative allie les produits de qualité de Newman's Own à une approche créative pour soutenir les enfants, en phase avec la mission de The Door de créer des campagnes de marque percutantes.
Newman's Own hat eine nationale Initiative namens Pay What You Want Pizza ins Leben gerufen, die es den Kunden ermöglicht, ihren Preis für Pizzastücke zu wählen, wobei alle Einnahmen Kindern in Not zugutekommen, die über die Newman's Own Foundation unterstützt werden. The Door, eine Tochtergesellschaft von Dolphin Entertainment, wurde ausgewählt, um die Marketing- und PR-Kampagne über mehrere Kanäle für dieses philanthropische Projekt durchzuführen.
Die Pizza-Truck-Tour, die im Juni in New York City begann, hat in Medien wie People, Yahoo und MSN erhebliche Berichterstattung erhalten. Sie reist weiterhin durch große US-Städte, darunter Boston, Philadelphia und Chicago, und bietet eine Vielzahl von Pizzen von Newman's Own an. Diese Initiative verbindet die hochwertigen Produkte von Newman's Own mit einem kreativen Ansatz zur Unterstützung von Kindern und stimmt mit der Mission von The Door überein, um wirkungsvolle Markenkampagnen zu schaffen.
- Significant media exposure in major outlets like People, Yahoo, and MSN
- Widespread coverage from notable foodie influencers in each market
- Innovative marketing campaign combining product promotion with philanthropy
- Potential for increased brand awareness and positive public perception
- None.
Food Truck Inspiring Generosity Through Pizza Hits Major U.S. Cities to Benefit Children Facing Adversity
NEW YORK, NY / ACCESSWIRE / July 24, 2024 / Newman's Own, Inc., renowned for its high-quality food products and unwavering commitment to "give it all away," has launched a national Pay What You Want Pizza truck. This innovative initiative allows customers to choose their own price for a slice of pizza, with all proceeds going to the Newman's Own Foundation to support children facing adversity. The Door, a subsidiary of Dolphin Entertainment and a leading consumer lifestyle agency, has been selected to execute the multi-channel marketing and PR campaign for this initiative. Known for building impactful brands through creative strategies, The Door is instrumental in driving the earned media and influencer marketing of the Pay What You Want Pizza truck tour.
The Door launched the Newman's Own Pay What You Want Pizza truck in June in New York City, earning massive media exposure in outlets such as People, Yahoo, MSN, Delish, Good Day New York and Miami Herald plus widespread coverage from notable foodie influencers in each market. The philanthropic pizza truck is still traveling across the United States making stops in major cities including Boston, Philadelphia, Washington D.C., Los Angeles, and Chicago, offering a range of Newman's Own pizzas.
"We are thrilled to partner with Newman's Own, a brand all of us have long admired. Who doesn't have their refrigerator stocked with Newman's Own dressing and their freezers packed with their pizza," comments Lois Najarian O'Neill, Co-CEO and Co-Founder of The Door. "This project is especially meaningful because it combines their esteemed products and a clever idea with a mission to support children. It's a perfect example of the kind of impactful work we strive to do."
About The Door
Founded in 2008 by industry veterans Lois Najarian O'Neill and Charlie Dougiello, The Door is an integrated marketing and PR agency constructed as "an idea house," focusing on building important, viable brands through diverse, creative initiatives. With offices in New York and Los Angeles, The Door represents a wide range of clients, including those in food and beverage, hospitality, consumer products, technology, and entertainment. For more information, visit thedooronline.com or follow on Instagram @thedooronline.
About Dolphin
Dolphin is a prominent independent entertainment marketing and production company. Through its subsidiaries, 42West, The Door, and Shore Fire Media, the company offers expert strategic marketing and publicity services to top brands in the film, television, music, gaming, and hospitality industries. All three PR firms have consistently ranked among the top 50 PR firms in the United States. The Digital Dept. complements these efforts with social media and influencer marketing services. Dolphin's subsidiary, Special Projects, provides talent booking services and event production for high-end clients in the media, entertainment, and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin has also entered into a multi-year agreement with IMAX to co-produce feature documentaries, with "The Blue Angels" marking the first project of this collaboration. To learn more, visit: www.dolphinentertainment.com.
Media Contact:
The Door Email: newmansown@thedooronline.com
SOURCE: Dolphin Entertainment
View the original press release on accesswire.com
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