SMIRNOFF ICE AND POP CULTURE ICON KATHY HILTON TOAST TO NEW SMIRNOFF ICE SMASH TEA AHEAD OF TEA SIPPIN' (AND SPILLIN') SEASON
Smirnoff Ice collaborates with pop culture icon Kathy Hilton to introduce Smirnoff Ice Smash Tea ahead of the tea sippin' season. The brand continues to innovate with bold flavors, unexpected combinations, and unique experiences. The new Smash Tea combines brewed tea flavor with peach and classic lemon varieties, available nationwide at affordable prices. Fans can enter a sweepstake to win a edition Smirnoff Ice x Arcade1Up Golden Tee arcade machine. Smirnoff's commitment to diversity, inclusion, quality, and affordability remains at the forefront of their offerings.
Smirnoff Ice introduces a new SMASH Tea product with bold flavors and unique combinations.
The brand continues to innovate and create memorable experiences for consumers.
The new Smash Tea combines brewed tea flavor with peach and classic lemon varieties.
The product is available nationwide at affordable prices, appealing to a wide consumer base.
Fans have the opportunity to win a edition Smirnoff Ice x Arcade1Up Golden Tee arcade machine through a sweepstake.
Smirnoff's dedication to diversity, inclusion, quality, and affordability is showcased through their product offerings.
- None.
On the Heels of
As fairways and putting greens across the country are groomed to precision in anticipation of tee times,
"I'm all about embracing the bold in life and so is Smirnoff ICE, which is why we teamed up for my musical debut. I think we can all agree, it was a smash hit," said
For those who enjoy a good round of golf like Kathy, Smirnoff ICE served up Arcade1Up Golden Tee Machines as part of a new collab announced today. Fans 21+ can enter here to shoot their shot at scoring their very own, limited edition Smirnoff ICE x Arcade1Up Golden Tee arcade machine.
"In 2006, we invited people to join us for the first-ever Tea Partay in celebration of a bold new flavor. When Smirnoff ICE SMASH Tea hit shelves nearly two decades later, we knew we had another smash hit on our hands," said Lisa Lee, Smirnoff ICE brand director. "We're continuing the momentum created from our most-viewed post in Smirnoff Instagram history – SMASH TEA PARTAY: A Smirnoff ICE Musical – to bring together unexpected twists and combinations, like Kathy Hilton and SMASH Tea."
The Smirnoff ICE flavor revolution continues with new SMASH Tea boldly combining brewed tea flavor with two tasty varieties – peach and classic lemon. Each can is available nationwide at a MSRP of
Fans can enter HERE to win a Smirnoff ICE x Arcade1Up Golden Tee arcade machine now through June 30. NO PURCHASE NECESSARY. Limit one entry per person. Sweepstakes offered only in the (50)
For more news and updates, we're spilling all the tea on Instagram @Smirnoff. And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE SMASH Tea, please remember to always drink (and golf) responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, serving as a catalyst to revolutionize drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Tastemakers | Arcade1Up
Tastemakers is the creator of Arcade1Up, the leading video gaming hardware brand behind a line of award-winning, innovative ¾ scale home arcade and pinball machines featuring licensed games from the golden age of arcades. Arcade1Up offers an authentic retro arcade experience in the comfort of your own home at an accessible price. Visit us at Arcade1Up.com, Facebook, Instagram, Twitter, TikTok, and YouTube.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff ICE
