Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Diageo North America has launched Johnnie Walker High Rye Blended Scotch Whisky, its first whisky to feature a high rye profile, comprising 60% rye aged in American oak barrels. This blend includes single malts central to the Johnnie Walker Black Label flavor. Priced at $34.99, it is designed for cocktails and smooth sipping. The product's launch is backed by a marketing campaign encompassing sampling, advertising, and influencer support. Johnnie Walker is the leading Scotch Whisky brand globally, with over 14 million cases sold annually.
Ketel One Botanical launched a new brand campaign, "A Purely Delightful Choice," featuring four visually rich TV commercials. This marks the brand's first campaign since May 2018. Ketel One Botanical has established itself as a category leader, offering vodka distilled with real botanicals. The brand has seen a 19% increase in volume sales and a 17% increase in value sales for the last fiscal year. The campaign focuses on highlighting the quality and taste of the Botanical Spritz cocktail while promoting responsible drinking.
Diageo North America has pledged
Smirnoff officially partners with Colombian artist Karol G to celebrate Latin culture through new projects. Announced on Oct. 15 during Hispanic Heritage Month, this collaboration focuses on diversity, inclusion, and authenticity. Karol G strengthens the Smirnoff “For the People” campaign, launching the Smirnoff Poco Pico Seltzer variety pack this fall. The campaign emphasizes self-expression and unity, aligning with her upcoming “Bichota Tour.” The Poco Pico Seltzer includes flavors like Mango Chili and Spicy Tamarind. Smirnoff continues to innovate, aiming to disrupt the seltzer market.
Smirnoff ICE celebrates its 21st anniversary with a special sweepstakes featuring Mario Lopez. One lucky winner will receive $10,000 to purchase Smirnoff ICE for the next 21 years. Participants aged 21 and over can enter by following Smirnoff on Instagram, liking Mario Lopez's post, tagging a 21+ friend, and using the hashtag #IFeel21Sweepstakes before the October 10, 2021 deadline. Smirnoff ICE remains a top-selling flavored malt beverage, reflecting the brand's commitment to evolving taste preferences and memorable celebrations.
Buchanan's Blended Scotch Whisky has launched a new campaign titled "What Glory We Are" in honor of Hispanic Heritage Month. This initiative celebrates the dual identity of Hispanic Americans as both 100% Hispanic and 100% American. Developed by the agency Crispin Porter Bogusky, the campaign features the 200%ers, who share their experiences through various creative expressions. Notable personalities like gold medalist Jasmine Camacho-Quinn are highlighted, alongside planned community support initiatives and holiday events to engage the Hispanic American community.
Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky, marking a significant commitment to sustainability. The 72,000 square-foot facility will create 30 jobs and produce up to 10 million proof gallons of Bulleit Bourbon annually, powered entirely by renewable energy. Diageo plans to achieve net-zero carbon across its operations by 2030, contributing to the reduction of over 117,000 metric tons of carbon emissions annually. The distillery exemplifies Diageo's green initiatives through advanced technology and community engagement.
Crown Royal has launched a new campaign celebrating its ready-to-drink cocktails, showcasing various social settings where these cocktails can be enjoyed. The campaign features immersive experiences, including a block party, gaming, and rooftop parties. The cocktails come in three flavors: Washington Apple, Whisky & Cola, and Peach Tea, with a 7% ABV, priced at $14.99 for a 4-pack and $3.99 per single can. The ad features Toronto artist DijahSB and professional gamer Erin Ashley Simon, highlighting the brand's connection with a vibrant, youthful audience.
Diageo North America has announced the launch of a new limited-edition flavor, CÎROC Pomegranate, set to debut in October 2021. This full-bodied spirit, crafted from fine French grapes, is infused with pomegranate and other natural flavors. The suggested retail price is $29.99. This seasonal flavor aims to enhance gatherings and celebrations, accompanied by signature cocktails like Pomegranate Jewel and Pomegranate Passion. CÎROC Pomegranate will be available nationwide starting October 1 and will remain on shelves while supplies last.
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