Diageo - DEO STOCK NEWS

Angel City Football Club (ACFC) has partnered with Jane Walker, representing Johnnie Walker's dedication to gender equality, making it the first exclusive spirits partnership in sports for Jane Walker. This initiative celebrates women who have achieved significant milestones and aims to produce content highlighting ACFC's historic accomplishments. As part of the partnership, a portion of sponsorship value will support women entrepreneurs, with the first grant awarded to MODEFYwear. ACFC will debut in the National Women's Soccer League in Spring 2022.

Bulleit Frontier Whiskey has launched the Local Bar Sundays initiative at the Tribeca Festival, encouraging New Yorkers to support local bars and restaurants. From June 9 to June 20, consumers can get reimbursed $10 for a qualifying cocktail purchase over $10. The program includes a $50,000 budget to boost local hospitality. Bulleit emphasizes community revival and has committed an additional $250,000 to support the hospitality industry, which has faced significant challenges recently.

Crown Royal has launched a LIVE Generosity Hour program, beginning June 9, 2021, in Washington Heights, coinciding with the Tribeca Festival. This initiative celebrates hospitality workers and aims to raise funds for local businesses impacted by COVID-19. The campaign, in partnership with actor Anthony Ramos, will include donations based on attendance at events and social media engagement. Up to $100,000 will be donated to the Washington Heights Business Improvement District. The program emphasizes community support and the commitment to giving back.

CÎROC Ultra-Premium Vodka launches "CÎROC Sounds of Summer," featuring the Limited-Edition CÎROC Summer Citrus. This mobile pop-up experience, led by Sean "Diddy" Combs and Swae Lee, aims to celebrate the summer with music and cocktails. Kicking off on June 5 in Miami, the event includes a yacht performance by Swae Lee, offering swag, treats, and live music. The vibrant truck will visit popular Miami spots, providing fans with summer essentials. The CÎROC Summer Citrus cocktail kit is also available for a limited time at $33.99.

Orphan Barrel Whiskey Distilling Co. announced the launch of its new release, Orphan Barrel Copper Tongue, a 16-year-old cask strength bourbon from Cascade Hollow Distillery in Tullahoma, Tennessee. This limited edition whiskey features a unique profile with flavors of candied orange and cedar, and will retail for $100 starting in June 2021. General Manager and Distiller Nicole Austin emphasizes the blend of American and Scotch whiskey traditions in this offering, appealing to collectors and aficionados alike.

Diageo has opened the Collaboration Center in Stamford, Connecticut, a 17,000 square-foot facility aimed at enhancing collaboration with customers and partners. This state-of-the-art center focuses on leveraging data and predictive analytics to help the beverage alcohol industry adapt to evolving trends. Featuring immersive technologies and interactive experiences, the Center will provide insights into consumer behavior and purchasing trends. It is part of Diageo's broader strategy to innovate and foster partnerships, enhancing market momentum in the beverage sector.

Diageo has launched an anti-drink driving learning experience called 'WRONG SIDE OF THE ROAD' ahead of UN Global Road Safety Week. This initiative aims to change the attitudes of five million people towards drink driving by 2030. In light of a decade-high in UK drink-driving casualties, the interactive experience allows participants to converse with real drink drivers, learning about the consequences of their actions. Developed in collaboration with UNITAR, it will expand to North America, Kenya, South Africa, and India within a year, supporting Diageo's commitment to road safety and moderation.

Johnnie Walker has launched Johnnie Blonde Blended Scotch Whisky in Houston, Texas, introducing a sweeter, smoother whisky perfect for summer enjoyment. The brand celebrates this launch with the Big Walls Big Dreams Festival, featuring large-scale murals and local artist David Maldonado. Additionally, Johnnie Blonde has partnered with the East End Improvement Corporation to enhance community quality of life through cultural programming. Available at a retail price of $24.99, Johnnie Blonde is now accessible wherever fine spirits are sold in Houston.

Tanqueray has launched its Sevilla Orange gin nationwide, with support from pop culture figure Joe Jonas as part of a summer campaign. The vibrant, orange-flavored gin, inspired by Seville oranges and Mediterranean warmth, aims to enhance summer experiences like pool parties and picnics. With an ABV of 41.3% and a retail price of $23.99 per 750ml bottle, the product is now widely available in stores and online. Jonas expressed excitement for partnering with Tanqueray, emphasizing that the drink embodies the essence of summer.