Johnnie Blonde Says 'Hello' To Houston
Johnnie Walker has launched Johnnie Blonde Blended Scotch Whisky in Houston, Texas, introducing a sweeter, smoother whisky perfect for summer enjoyment. The brand celebrates this launch with the Big Walls Big Dreams Festival, featuring large-scale murals and local artist David Maldonado. Additionally, Johnnie Blonde has partnered with the East End Improvement Corporation to enhance community quality of life through cultural programming. Available at a retail price of $24.99, Johnnie Blonde is now accessible wherever fine spirits are sold in Houston.
- Launch of Johnnie Blonde whisky may drive sales growth in Houston market.
- Partnership with UP Art Studio enhances community engagement and brand visibility.
- Limited-edition cocktail kit can boost new product trials and brand affinity.
- None.
HOUSTON, May 13, 2021 /PRNewswire/ -- Just in time for a Texas summer, Johnnie Walker, the world's number one Scotch whisky, has introduced Johnnie Blonde Blended Scotch Whisky, a surprising taste of sunshine that will excite Scotch lovers and anyone looking for something new. Johnnie Blonde is one of the most versatile whiskies the team at Johnnie Walker has ever made. While it still has all the depth of flavor that whisky fans would expect, Johnnie Blonde is sweeter and smoother, making it perfect for those exploring new ways to enjoy whisky.
Johnnie Blonde will launch exclusively in Houston, Texas – one of the most diverse cities in the US. Full of culture, energy, and people seeking discovery through different experiences and exploration, Houston was the perfect destination to bring the lighter, brighter, and refreshing taste of Johnnie Blonde to for the first time.
In support of the vibrant culture of Houston, and to celebrate the introduction of the new whisky to the city, Johnnie Blonde is partnering with UP Art Studio, a Houston-based public art consulting firm that curates, creates, manages, and implements public art, plans and projects to uplift people and neighborhoods. Together, Johnnie Blondie and UP Art Studio are introducing the Big Walls Big Dreams Festival to the city of Houston. Originally launched in Miami, Big Walls Big Dreams is an exciting, mural-painting "festival," refreshing public art in Houston neighborhoods. The cultural event welcomes the Houston community in celebrating large-scale murals painted by notable local and national artists from May 14 – May 23.
During the festival, Johnnie Blonde will reveal a fresh, new mural in collaboration with local Texas artist, David Maldonado, whose work reflects the importance of culture, tradition, and storytelling. David will bring the light, bright, refreshing taste of Johnnie Blonde to life through his vibrant mural design, which will be located at 2801 Polk St. Houston, TX 77003. Visitors are encouraged to safely and responsibly enjoy the festival through bike tours of the mural route or self-guided walks, all ensuring social distancing. To learn more about Houston's Big Walls, Big Dreams festival, please visit: www.bigwallsbigdreams.com
In addition to bringing new public art to Houston through its support of Big Walls Big Dreams, Johnnie Blonde will also support the East End Improvement Corporation (EEIC), a non-profit organization dedicated to refreshing and improving the quality of life in the East End Houston Cultural District through the development of arts and cultural programming, community safety, and beautification projects. Johnnie Blonde will be releasing a limited-edition cocktail kit in partnership with Sourced that will further support the EEIC. Available now while supplies last, the cocktail kit will feature ingredients for the signature Johnnie Blonde Citrus Fizz cocktail, refreshing the everyday drink choice for local Houstonians.
Then, to officially celebrate the start of summer this Memorial Day, Johnnie Blonde will be lighting up Houston's night sky with a one-of-a-kind light show. Taking place over Discovery Green in downtown Houston on Thursday, May 27th at 8:45pm, the drone performance will introduce Houston's newest whisky.
Johnnie Blonde is now available in Houston wherever fine spirits are sold, with a suggested retail price of
For more information on Johnnie Blonde, please visit JohnnieWalker.com, and follow @JohnnieFromJW on Instagram.
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About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Diageo North America
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