Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
In a bid to support Black women entrepreneurs, Smirnoff announced a partnership with SideBarre to offer complimentary virtual barre classes, commencing March 3. The initiative aligns with Smirnoff's $500k commitment to the Black community, contributing $50,000 to Black Girl Ventures. The classes will feature celebrity guests like Laverne Cox and include a Q&A and cocktail mixing session. Smirnoff also launched the new Zero Sugar Infusions Lemon & Elderflower variant, aligning with growing consumer preference for sugar-free options.
CÎROC Ultra-Premium Vodka, in collaboration with Sean "Diddy" Combs and art curator Jordan "Love Watts" Watson, launches the latest iteration of #CIROCStands. This initiative features murals by local Black artists in major cities like Atlanta, Los Angeles, New York City, and Miami, celebrating Black excellence. The murals narrate the stories of notable Black figures in entertainment and cuisine. Additionally, CÎROC is donating to The Black Artists + Designers Guild to foster an inclusive creative culture.
On February 16, 2021, Baileys launched Baileys Deliciously Light, a new product featuring 40% less sugar and calories compared to Baileys Original Irish Cream. This lighter option retains the beloved flavor profile, combining Irish cream, whiskey, and rich flavors. The product is available nationwide at a suggested retail price of $24.99 for a 750mL bottle. Baileys also offers specially curated Light Break packages through Cocktail Courier. Neil Patrick Harris promotes the product, emphasizing the importance of taking time for oneself.
Guinness is set to air its first TV commercial in over a decade during pro football's biggest game, featuring Hall of Famer Joe Montana. The ad conveys a message of resilience, emphasizing that greatness is defined by overcoming challenges. Produced through socially distanced shoots, the campaign highlights Guinness's commitment to community support, including baking and donating bread during the pandemic. Diageo's partnership with Notre Dame and Montana showcases Guinness's strategy to engage with football fans, positioning its Draught Stout as the ideal beer for game day.
Diageo North America is investing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) through permanent endowed funds aimed at providing financial aid to students in need. This initiative is designed to benefit thousands of students across various disciplines. Additionally, Diageo plans to enhance the HBCU community through internship opportunities and the establishment of Innovation Hubs to foster experiential learning. The company emphasizes its commitment to equity and inclusion and aims to contribute positively to underrepresented communities.
Tequila Don Julio invites consumers to celebrate New Year's Eve 2020 with a special campaign featuring a chance to win a curated experience with Grammy-nominated artist Big Sean. Participants can enter a sweepstakes until December 24, 2020, for a VIP package worth $1,500, including food, cocktail mixers, and a personalized message from Big Sean. The brand also offers two exclusive at-home party kits: the VVIP kit for $2,021 and the cocktail kit for $129.99, both filled with premium Tequila Don Julio products. Moreover, Tequila Don Julio is donating $50,000 to support restaurant workers affected by the pandemic.
Lagavulin Single Malt Scotch Whisky and actor Nick Offerman are promoting a simple holiday experience centered around the enjoyment of whisky. In a new holiday spot from the 'Lagavulin: My Tales of Whisky' series, Offerman highlights the joy of savoring Lagavulin in a cozy setting, away from modern distractions. The whisky is available for online purchase and delivery, allowing consumers to enjoy their favorite spirits at home. The campaign encourages responsible sipping and positions Lagavulin as a perfect holiday gift despite the limitations of the season.
Baileys Irish Cream has launched the Baileys Holiday Baking Club to celebrate the holiday season with interactive baking sessions. The three-part series, commencing on December 3, features celebrities and expert bakers guiding viewers in creating festive treats infused with Baileys. Each episode offers step-by-step instructions and the baked goods will be available for nationwide purchase. Baileys is also donating $75,000 to charities supporting small businesses, aiming to bring joy and togetherness during this challenging year.
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