Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Old Parr Blended Scotch Whisky has launched Old Parr Aged 18 Years as a permanent addition to its portfolio, matured for 18 years to deliver a rich flavor profile. Targeting celebrations, this whisky features a unique blend of rare malts, creating a complex taste experience. Available in states like FL, MA, NJ, NY, TX, and DE, the suggested retail price is $69.99 per 750 ml bottle. The brand aims to enhance social gatherings while maintaining high quality that has characterized Old Parr for over 150 years.
Captain Morgan, the first Official Spiced Rum Sponsor of the NFL, celebrates the NFL Fan of the Year contest with a six-part series titled 'We Bring On the Spice,' hosted by Victor Cruz. The series spotlights nominees who exemplify passionate fandom and community impact. The ultimate winner will be announced during the NFL Honors show on February 10, 2022, receiving a unique chain crafted by Ben Baller. The brand aims to recognize dedicated fans and promises an exclusive event ahead of Super Bowl LVI on February 13, 2022.
On February 3, 2022, Smirnoff, as one of the first Official Vodka Sponsors of the NFL, announced a unique Super Bowl LVI experience for remote Alaskan miners who typically lack access to the game. The event will feature a watch party for the miners, hosted by NFL player Vernon Davis. Additionally, Smirnoff is running a sweepstake for fans to win a customized Super Bowl Kit. The brand is also donating to World Central Kitchen to support essential workers during Super Bowl weekend, embodying its mission to leave no football fan behind.
CÎROC Pomegranate is launching a Valentine's Day contest, allowing U.S. residents 21+ to win a one-of-a-kind experience curated by the CÎROC Love Squad. From February 4 to February 9, entrants can share their Valentine's wishes at Cheers.Ciroc.com for a chance to win a customized trip for two. CÎROC Pomegranate, available until supplies last, is a premium vodka infused with pomegranate and natural flavors. The press release emphasizes CÎROC's commitment to responsible drinking and includes cocktail recipes to elevate Valentine's celebrations.
On January 27, 2022, Captain Morgan, the first-ever Official Spiced Rum Sponsor of the NFL, launched the Captain Morgan Super Bowl Punch Bowl ahead of Super Bowl LVI. This innovative punch bowl holds four gallons, features stadium-inspired lights, Bluetooth speakers, and provides real-time NFL game data through Genius Sports. Although not for sale, fans can enter a sweepstakes until February 6 to win one of only 20 available. The initiative aims to enhance at-home Super Bowl festivities, underscoring Captain Morgan's brand positioning in the spirits market.
Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.
Smirnoff ICE collaborates with luxury brand Cremsiffino to introduce a limited-edition coffee table book designed for holiday gifting. Priced at $10, the book includes a hidden compartment containing a bottle of Smirnoff ICE. The first 100 purchases receive the book for just $1. This creative marketing approach aims to engage consumers in a fun and unexpected way. Additionally, Smirnoff offers festive products like the Peppermint Twist spirit and a new Seltzer pack, enhancing their holiday product lineup. The campaign targets adults 21+ across the U.S. as the brand embraces playful holiday celebrations.
Crown Royal has launched its luxury whisky blend, Crown Royal Aged 18 Years, a blend of three exceptional whiskies aged for eighteen years. To celebrate, celebrity grillz maker Scotty ATL created four exclusive grillz sets inspired by the whisky. One set will be auctioned on December 15 to benefit the Atlanta Artist Relief Fund, with Crown Royal matching proceeds up to $10,000. The whisky features enticing flavors, including vanilla and caramel spice, reflecting its high-end positioning in the market.
Captain Morgan has launched a limited-edition Holiday Cocktail Kit in collaboration with celebrity jeweler Ben Baller, designed for cocktail enthusiasts aged 21 and over. Available through Cocktail Courier, the kit includes ingredients for Baller's signature cocktail, The OG Spice & Ice, along with custom stainless steel ice cubes. Priced at $67.99 and available from December 9 to December 19, the promotion also offers a chance to win a custom chain by Ben Baller. This initiative aims to enhance holiday celebrations with unique cocktail experiences.
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