Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
On April 7, 2021, Diageo sponsored the USBG Presents World Class competition, marking the first entirely digital edition. Adam Fournier was crowned the 2021 U.S. Bartender of the Year after excelling in four challenging events. This year’s competition featured virtual formats that tested bartending skills through innovative challenges. Fournier, who represents the U.S. at global finals in Madrid, expressed gratitude towards the bartending community for their support. The USBG aims to elevate the craft of bartending, adapting to the industry's current needs.
Smirnoff Red, White & Berry is launching the "Smirnoff Summer of 2,021 Dreams" promotion, partnering with Anthony Anderson to give away 2,021 summer experiences. The campaign includes epic trips and prizes available from now until August 15, 2021. Alongside this, Smirnoff introduces the new Smirnoff Ice SMASH Red, White & Berry, featuring a 8% ABV malt beverage ideal for summer gatherings. The promotion aims to rejuvenate summer fun after a challenging 2020, promising a variety of exciting prizes and experiences to consumers across the U.S.
On March 24, 2021, Ketel One Family Made Vodka launched the Makers of Marvelous program in partnership with Andrew Rannells, aimed at supporting the hospitality community affected by COVID-19. The initiative includes a donation of $50,000 to Another Round Another Rally. Consumers are encouraged to post cocktail creations on Instagram with #MakeItMarvelous. Additionally, Ketel One is part of Diageo's broader hospitality support efforts, which includes a $100 million recovery fund launched in June 2020.
Austin FC, Major League Soccer's 27th club, has signed a multi-year sponsorship deal with Diageo North America, reinforcing its commitment to soccer in the U.S. and the Austin community. The agreement establishes Captain Morgan as an Official Partner and names the East Club hospitality area at Q2 Stadium as The Captain Morgan Club. This facility will offer a unique indoor-outdoor experience for fans during matches. Diageo, the exclusive spirits partner of Q2 Stadium, plans to conduct various community activities throughout Central Texas, aiming to enhance the gameday experience for all supporters.
Diageo North America is investing approximately $80 million to expand its manufacturing capabilities in the Ready-to-Drink (RTD) sector by installing two can lines in Plainfield, Illinois. The new facility, occupying 225,000 square feet, will produce over 25 million cases of RTDs annually, including popular brands like Smirnoff and Crown Royal. The project is expected to create 50 full-time jobs and enhance operational synergies with existing sites. Diageo's expansion aims to meet the growing consumer demand for convenient RTD formats.
On March 16, 2021, CÎROC and Sean 'Diddy' Combs launched CÎROC Summer Citrus, a limited-edition vodka infused with natural orange and citrus flavors. This gluten-free spirit aims to enhance summer celebrations with a vibrant cocktail experience. Retailing at $33.99, it is available nationwide while supplies last. The launch is part of CÎROC's initiative to inspire community celebrations. Sean Combs promotes it as the 'perfect complement' for summer gatherings, alongside easy cocktail recipes to enjoy with friends and family.
The USBG World Class, sponsored by Diageo, is launching its first fully digital bartending competition from March 29 to April 6, 2021. This year, 50 top U.S. bartenders will compete through four unique challenges to win the chance to represent the U.S. at the Global Finals in Madrid, Spain. The event will feature educational panels, a mentorship program, and interactive cocktail-making experiences, showcasing Diageo's commitment to supporting the hospitality industry during COVID-19. Diageo has donated $2 million to USBG Foundation's COVID-19 relief efforts, assisting over 32,000 bartenders.
Crown Royal has launched three new ready-to-drink cocktails in a can, targeting both whisky lovers and cocktail enthusiasts. With flavors like Washington Apple, Whisky & Cola, and Peach Tea, these cocktails offer a premium drinking experience at home. Priced at $14.99 for a 4-pack and $3.99 per single can, the new offerings are available nationwide, appealing to consumers aged 21 and over. Crown Royal emphasizes ease and quality, aligning with the growing trend for convenient drinking options.
Ketel One Botanical Vodka Spritz has launched in over 20 states after a successful limited release in September 2020. The ready-to-drink cocktail is designed for mindful consumers, featuring no carbs, no added sugar, and only 73 calories per serving. Crafted by the Nolet family, it combines Ketel One Vodka with sparkling water and natural botanicals, available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The suggested retail price is $14.99 for a 4-pack. Popular among consumers and influencers, the Spritz reflects a growing trend in convenient alcoholic beverages.
The Crown Royal brand is celebrating Black Heritage Month with the launch of a limited-edition pack inspired by the film Coming 2 America. Designed by Oscar-winning costume designer Ruth E. Carter, the pack features a unique purple and gold stitched bag and collector's packaging, emphasizing themes of royalty and Black excellence. Crown Royal aims to uplift the Black community through this initiative, pairing it with a content series featuring actor Rotimi discussing the film's cultural impact. The pack is set to premiere alongside the movie on March 5, 2021.
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