What is the Postcards from Oban campaign about?

Postcards from Oban is a campaign aimed at connecting whisky lovers with the Oban distillery through a docuseries and immersive experiences.

Who narrates the inaugural episode of the Postcards from Oban campaign?

The inaugural episode is narrated by Jack Falahee.

How can I win a trip to 'The Oban Abode'?

Participants can enter for a chance to win a fully-expensed trip to 'The Oban Abode' through the campaign's website.

When did the Oban distillery start producing whisky?

The Oban distillery was founded in 1794 and has been producing Single Malt Scotch Whisky ever since.

What makes Oban whisky unique?

Oban whisky is known for its smoothness and is crafted by a dedicated team of just seven workers, ensuring quality and tradition.

What can I expect from the Postcards from Oban docuseries?

The docuseries offers an immersive experience showcasing the distillery, its workers, and the charm of the local community.

Oban Scotch Whisky Welcomes You Home to Its Tiny Coastal Town In New Postcards From Oban Campaign

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Rhea-AI Summary

Oban Distillery, one of Scotland's oldest distilleries, celebrates its heritage with the launch of the Postcards from Oban campaign. This initiative aims to connect global whisky enthusiasts with the distillery and the local community through a docuseries narrated by Jack Falahee. The inaugural episode introduces the distillery's unique charm and its seven dedicated workers. As part of the campaign, two winners will receive a fully-expensed trip to 'The Oban Abode' for an immersive whisky experience, emphasizing the distillery's commitment to tradition and craftsmanship.

Positive

Launch of the Postcards from Oban campaign to enhance brand engagement.
Docuseries narrated by Jack Falahee showcases the distillery's unique charm.
Opportunity for two winners to win a fully-expensed trip to experience the distillery.

Negative

None.

04/21/2021 - 10:00 AM

OBAN, Scotland, April 21, 2021 /PRNewswire/ -- Nestled on a little bay on Scotland's Western coast, the Oban distillery has been making Single Malt Scotch Whisky in the same unhurried, traditional fashion for more than 227 years. However, for the past year, the mountains in the distance, the birds overhead and the sparkling shores of Oban bay have missed the many visitors-turned-family who pass through the town of Oban. So while the world can only dream of exploring new places and meeting new people today, Oban Single Malt Scotch Whisky is dispatching Postcards from Oban to remind you this warm, welcoming coastal town is eagerly awaiting your return.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8875851-oban-scotch-whisky-postcards-from-oban-docuseries/

During Scottish American Heritage Month - when parades traditionally march through city centers and communities worldwide gather to raise a dram to Scottish culture - Postcards from Oban will quench your wanderlust through unique and immersive experiences of the town, distillery and people you have yet to meet. The campaign begins with a docuseries highlighting the Oban distillery, its small yet mighty team of just seven workers and the local purveyors who give Oban its unique charm. The inaugural Postcard from Oban episode is narrated by brand adorer Jack Falahee, who takes you beyond the bottle to experience one of the smallest and oldest distilleries in Scotland like you're part of the family (because you are!)

Founded in 1794, the Oban distillery produces incredibly smooth, hand-crafted Single Malt Scotch Whisky. Oban is made by only seven workers - meaning every drop of whisky is made by 14 hands. Postcards from Oban introduces you to these seven distillery workers, as well as the local chocolatier, woodworker, fisherman and life-long Oban natives who are overjoyed to open their doors to you. In the inaugural episode, the Oban distillery workers – Scott, Timothy, Patrick, Murray, Derek, Norman and Ricky – along with the rest of the distillery team introduce you to Oban in 'Welcome to Oban,' and future episodes will be released on the Oban Single Malt Scotch Whisky Instagram channel

Oban Distillery Manager Ronnie Whiteford, who has run the distillery for the past 10 years, said: "Everything that is done at Oban takes time. We carry a great pride and passion for the way we make Oban, and especially in our heritage. Oban is Scotland at its best and it's such a pure product - three ingredients, that's all we've ever used. It's a truly marvelous dram."

Third-generation Oban Senior Site Operator Derek Maclean, said: "My father worked here for 32 years before me, and my grandfather worked here for 37 years. If I'm ever away on vacation with my family and I see a bottle of Oban on the shelf, I know either my father or my grandfather made it. Oban has a huge history, and I tell them to take as much pride over every drop as you can because it's really up to us. I think that makes it all a little bit sweeter."

The campaign will culminate with the ultimate chance to fully immerse yourself in Oban and the whisky-making process through 'The Oban Abode' Experience. When international travel is once again possible, two winners and their guests will receive a fully-expensed, once in a lifetime trip to Oban to stay in the exclusive 'Oban Abode,' a cozy apartment crafted by Derek Maclean himself with the help of the town's local merchants. This home-away-from-home will be adorned with furniture made from old whisky casks, including an Oban whisky cask bar, and the distillery team will personally guide winners through a VIP distillery experience. The 'Oban Abode' is located just steps from the Oban distillery, where you can breath in the whisky air on your morning stroll or sunset saunter along the bay, and the full trip itinerary will be curated by local tourism expert Explore-Oban.com. To enter for a chance to win a trip to 'The Oban Abode' and experience life as a local, click here.

While celebrating Scottish-American Heritage Month festivities, please enjoy a glass of Oban responsibly. To learn more, visit www.obanwhisky.com.

ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.