No Passport Needed: Vita Coco Spiked with Captain Morgan is Bringing the Tropics to U.S. Cities All Summer Long, from the Concrete Jungle of NYC to the Southern Coast of California - with just the Crack of a Can
Captain Morgan and Vita Coco Tap Tropical Superstars Sean Paul, Myke Towers and Shenseea to Serve Up Everything You Love About the Tropics, Especially the Drinks
Skip the airport lines, lost-baggage and travel headaches, because Captain Morgan and Vita Coco are serving tropical getaway feels – without the getaway woes. From the concrete jungle of
"Ever since it hit shelves earlier this year, people craving warmer weather and summer vibes can't get enough of Vita Coco Spiked with Captain Morgan, serving up summer vibes in a can," said Anne Nosko, VP, Captain Morgan. "And now that summer is almost here, we're turning the flavor and heat up to a 10 with unforgettable experiences paired with delicious drinks, bringing a taste of the tropics to everyone no matter where you live."
"This summer, enjoy all the flavors of a beach vacation right at home with Vita Coco Spiked with Captain Morgan and see what we're all about at one of the stops on the Tropical Takeover Tour," said Jane Prior, CMO of The Vita Coco Company. "Like sipping from a coconut on a tropical island, it will be a summer experience you won't forget."
Vita Coco Spiked with Captain Morgan Tropical Takeover Tour Stops:
Jamaica , Queens, N.Y., featuring Shenseea (Wednesday, June 28)- San Juan Capistrano, C.A., featuring Myke Towers (Friday, August 4)
Jamaica Plain , Mass., featuring Sean Paul (Thursday, September 14)
"When Captain Morgan asked me to help bring the culture of
Three cities. Three performances. Three one-of-a-kind experiences will help party-goers experience the tropics paired perfectly with delicious drinks, swag and unforgettable fun. Tour stops are open to consumers aged 21+ by RSVP only. Space is limited and RSVPs are first come, first serve so don't forget to register here before it's too late. Californians can sign up to join the Captain Morgan email list to attend future brand events.
"As a boricua, it's important for me to share the culture of my island with places I have never been to," said Myke Towers. "In Puerto Rico, we add our own flavor and spice to everything we do just like Captain Morgan. I'm ready to bring those
Made with real coconut water and Caribbean Rum, Vita Coco Spiked with Captain Morgan premium canned cocktails are available in three delicious flavors – Piña Colada, Strawberry Daiquiri and Lime Mojito - on shelves nationwide.
"As a proud Jamaican, I know there's nothing like tropical vibes to get the party started," said Shenseea. "That's why I'm super excited to team up with Vita Coco Spiked with Captain Morgan to bring flavors of home to
But, if you're not able to make it on the Tropical Takeover Tour, no need for FOMO because Vita Coco Spiked with Captain Morgan is making sure everyone gets in on the fun with its one-of-a-kind tropi-KITs. These custom kits include everything you need to level up your summer, delivered right to your doorstep. Later this month, consumers 21+ can text "TROPICS" to 24272* for a chance to win a tropi-KIT from the first of three drops.
Mark your calendars for June 28, August 4 and September 14 for the official tropi-KIT drops, and be sure to follow @CaptainMorganUSA and @VitaCoco on Instagram for more exciting Tropical Takeover Tour news.
No matter how you decide to enjoy Vita Coco Spiked with Captain Morgan, always remember to drink responsibly.
* NO PURCHASE NECESSARY. OPEN ONLY TO LEGAL
Sweepstakes will be offered on 6/28/23, 8/4/23 & 9/14/23 bet. 12:01 a.m. & 11:59:59 p.m. ET. Sweepstakes dormant at other times. Each day of sweepstakes is separate with its own prizes; entries will NOT be retained for later day(s). TO ENTER W/O TEXT, send an e-mail with first name, date of birth, state/zip to promotionalsweepstakes@avidinc.com. Include in subject line: DIA5402201W VITA COCO/CAPTAIN MORGAN TROPI-KIT TTW. Alcohol NOT part of prize kit. By texting TROPICS to 24272, you agree you are of legal age to purchase beverage alcohol in
Vita Coco is a registered trademark of The Vita Coco Company, Inc. Used with permission.
Sponsor: Diageo Americas, Inc.,
DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
Caribbean Rum With Coconut Water From Concentrate & Natural Flavors.
About Captain Morgan
Captain Morgan is the number one selling spiced rum and the third largest spirits brand in the
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About The Vita Coco Company
The Vita Coco Company, Inc. (NASDAQ: COCO) was co-founded in 2004 by Michael Kirban and Ira Liran. Pioneers in the functional beverage category, The Vita Coco Company's brands include the leading coconut water, Vita Coco; clean energy drink, Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations. The Vita Coco Company, Inc. is a B Corp™ and is incorporated as a Public Benefit Corporation.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Sydney Farrar, Diageo
Sydney.Farrar@Diageo.com
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SOURCE Captain Morgan
