UGG Unveils Kids' 'Candy Collection'

Rhea-AI Summary

UGG, a division of Deckers Brands (NYSE: DECK), announces the launch of the UGG® Candy Collection in collaboration with The Hershey Company and Foot Locker, featuring three children's footwear styles inspired by Hershey's Kisses, Reese's, and Twizzlers. Available from October 31, the collection includes the Classic Short, Neumel, and infants' Bixbee, designed with vibrant colors and cozy materials. Each style integrates UGGplush™ for comfort and features a Treadlite by UGG™ outsole. The launch aims to attract young consumers during the Halloween season.

Positive

• Collaboration with Hershey and Foot Locker could enhance brand visibility and reach among younger demographics.
• The UGG® Candy Collection is strategically timed for Halloween, potentially increasing sales during this season.
• The collection features innovative designs that may attract children's interest and boost sales.

Negative

• None.

SANTA BARBARA, Calif., Oct. 29, 2020 /PRNewswire/ -- In preparation for Halloween, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK] is teaming up with The Hershey Company and the Foot Locker family of brands, which includes Kids Foot Locker, Foot Locker, Footaction and Champs Sports, to launch the UGG® Candy Collection, featuring three renowned UGG® styles–the kids' Classic Short, kids' Neumel, and infants' Bixbee–inspired by three iconic candies–Hershey's Kisses, Reese's, and Twizzlers. Drawing bubbly design cues inspired by the red, orange and silver wrappers of each treat, UGG® updated their heritage kids' styles with Twizzlers, Reese's and Kisses logo prints and confectionary characteristics.

Launching Oct. 31, the new collection reimagines the Neumel with sparkly metallic leather, mirroring the famous Kisses wrapper; and warm orange and brown suedes for the Reese's iteration, with a heel counter reminiscent of the iconic peanut butter cup. The collection also updates the UGG® Classic boot with vibrant red suede inspired by the twisted Twizzlers treat. Available in sizes for big kids and toddlers, each style is lined in cozy UGGplush™, offering the brand's signature soft feel, and everything else a kid can dream of—seamless wearability, lasting design, and a Treadlite by UGG™ outsole for all-day play, comfort and style.

All three candy collaborations feature a delicious spin on the plush baby Bixbee style for infants, made from soft fleece inside and out.

The UGG® Candy Collection will be exclusively available on Oct. 31, in stores and online at Kids Foot Locker, Foot Locker, Footaction, and Champs Sports nationwide.

Product Profile Images
Credit: UGG®

About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @ugg #feelUGG

About Foot Locker, Inc.
Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep.  With 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.  Foot Locker, Inc. has its corporate headquarters in New York. 

Press Contacts:

UGG®
Maricia Josephs
Associate Manager, Global PR
Office: (212) 247-8552 x2782 
Mobile: (404) 860-5101
maricia.josephs@deckers.com

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SOURCE UGG

FAQ

What is the UGG Candy Collection launched by DECK?

The UGG Candy Collection is a collaboration featuring children's footwear inspired by popular candies, launching on October 31.

When will the UGG Candy Collection be available for purchase?

The collection will be available starting October 31 at Kids Foot Locker, Foot Locker, Footaction, and Champs Sports.

What styles are included in the UGG Candy Collection?

The collection features three styles: the Classic Short, Neumel, and infants' Bixbee.

How does the UGG Candy Collection appeal to kids?

The collection's designs are inspired by popular candies, featuring vibrant colors and comfortable materials appealing to children.

Why is the UGG Candy Collection important for Deckers Brands?

This collection can enhance brand visibility, target a younger audience, and drive seasonal sales during Halloween.