STOCK TITAN

Teva Unveils Misa Hylton Capsule Collection with Macy's

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

GOLETA, Calif., June 13, 2023 /PRNewswire/ -- Teva®, a division of Deckers Brands (NYSE: DECK), announces the launch of its collaboration with fashion architect, Misa Hylton. The Teva x Misa Hylton capsule collection celebrates Hylton's signature style, delivering one-of-a-kind takes on two fashion-forward Teva sandal silhouettes: the Flatform Universal and Hurricane XLT2 Gladiator.

Misa Hylton, a renowned fashion icon, delivers a collection that features luxe details to add a fun pop to your summer attire, including vibrant graphics and unique metal hardware on Teva's signature strapping system. Known for creating legendary moments in music and fashion for iconic hip hop and R&B artists, Hylton has been shaping style for decades. The Teva x Misa Hylton capsule collection highlights the designer's bold and colorful  aesthetic. The limited-edition Flatform Universal ($80) features straps based on graphic sketches, mixed with rich colored abstract paints, and premium gold metal hardware, while the new evolution of the Hurricane XLT2 Gladiator ($135) is accented in peach blossom tones, soft suede details, and pops of luxe gold metal.

Unique to this collaboration, Hylton draws upon her Japanese heritage as inspiration for both iconic designs. The combination of color and gold hardware take on the classic Teva silhouettes, inspired by Misa's passion for jewelry while adding a touch of luxury.

"I have a deep appreciation for bold and vibrant prints, as well as Japanese graffiti, which not only celebrate my heritage but also reflect my passion for Hip Hop style and culture," says Misa Hylton. "When designing for the Teva x Misa Hylton collaboration, I wanted to infuse these elements to create a timeless collector's item - a small piece of my world - that can be dressed up or down, offering versatility and flexibility, while remaining unique and original."

"We are excited to partner with Teva for this limited-edition collaboration with Misa Hylton. Misa's style is one-of-a-kind and she has created a versatile collection, providing our Macy's customers with even more ways to own their style," remarks Christopher Steinmann, VP, Center Core at Macy's.

In addition to her revolutionary fashion contributions, Hylton founded the Misa Hylton Fashion Academy, which aims to educate and empower the next generation of fashion creatives. She is also a recipient of the Gucci Changemakers Grant and a global creative partner for MCM. Hylton's impact on the fashion industry has been celebrated in the 2019 documentary The Remix: Hip Hop x Fashion.

"What we choose to wear and the combination of how we wear these items together weaves a subtle story about who we are as an individual," says Anders Bergstrom, Vice President, Global GM of Teva Footwear at Deckers Brands. "Through our collaboration with Misa Hylton, we want our consumers to own and celebrate their individual style without having to sacrifice comfort for fashion, while still creating a collection that empowers you to take on all your everyday adventures."

The Teva x Misa Hylton collaboration is available exclusively at Macy's, Macys.com and Teva.com starting June 13, 2023.  #TevaxMisaHylton

About Teva®

In 1984, Teva created the world's first sport sandal on the banks of the Grand Canyon. The brand outfits free-spirited adventure-seekers all over the world with versatile, modern outdoor footwear. In 2020, Teva committed to reducing the brand's environmental impact by ensuring 100% of its iconic straps are made with recycled plastic, so future generations can continue exploring the wild world around them. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

About Misa Hylton

With over 30 years of experience, Misa Hylton has been a "renaissance" woman at the forefront of seismic shifts in fashion, music, and culture. She is acclaimed for creating iconic looks that simultaneously capture an unforgettable moment while setting the stage for what everyone will want to wear next. Iconic moments in the culture such as the purple pastie-and-pantsuit ensemble worn by Lil' Kim at MTV's 1999 Video Music Award, Beyoncé's leather MCM bustier and trench coat worn in the 2018 "Apesh*t" music video. In addition to designing custom pieces for shows such as "Insecure" and the "Power Book III: Raising Kanan". Hylton's impact has been felt worldwide over the last three decades. She continues to inspire generations via her work as MCM Global Creative Partner, and her Macy's "Icons of Style" collection. She is the founder of the Misa Hylton Fashion Academy, a non- profit which offers education for creatives looking to build a successful career in the fashion world.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop and own their style through an off-price assortment at Macy's Backstage and at our highly curated and smaller store format, Market by Macy's. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our purpose—to create a brighter future with bold representation—that empowers more voice, choice and ownership for our colleagues, customers and communities. 

Contact: teva@ledecompany.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/teva-unveils-misa-hylton-capsule-collection-with-macys-301848705.html

SOURCE Teva

Deckers Outdoor Corp

NYSE:DECK

DECK Rankings

DECK Latest News

DECK Stock Data

26.99B
151.92M
0.47%
100.15%
3.07%
Footwear & Accessories
Rubber & Plastics Footwear
Link
United States of America
GOLETA