SANUK x STONE BREWING Release New Ltd. Edition Capsule Collection

Rhea-AI Summary

Sanuk, a division of Deckers Brands (NYSE: DECK), has launched a limited-edition capsule collection in collaboration with Stone Brewing, celebrating the 'Live Buena' lifestyle of Southern California. The collection features six styles for men and women, made with eco-friendly materials like hemp and recycled plastic. Retail prices range from $40 to $65, with products available online and at select retailers. The collaboration aims to offer innovative, comfortable products that resonate with environmentally conscious consumers. This partnership reflects both brands’ commitment to design quality and sustainability.

Positive

• Launch of limited-edition collection showcases collaboration with Stone Brewing.
• Collection features eco-friendly materials, appealing to environmentally conscious consumers.
• Products range in price from $40 to $65, potentially attracting a wide customer base.

Negative

• None.

Earth Conscious Coastal-Inspired Collab Embodies the 'Live Buena' Lifestyle

GOLETA, Calif., March 21, 2023 /PRNewswire/ -- Sanuk^®, a division of Deckers Brands (NYSE: DECK), has teamed up with powerhouse San Diego-based craft brewery Stone Brewing for a limited-edition capsule collection. The fresh, earth conscious collaboration celebrates the Southern California 'Live Buena' lifestyle, where Stone Buenaveza Salt & Lime Lager and Sanuk sandals meet the Pacific sands.

Fresh out of the tap, this Sanuk x Stone Brewing collection features a six pack of classic styles with custom artwork, vibrant Stone Buenaveza-inspired colors and tastefully co-branded moments. This premium lineup of men's and women's summer styles are made with natural materials like hemp, recycled plastic and rubber, along with bio-based materials like BLOOM™ foam.

• Sanuk Sling ST x Stone women's sandal is decked out in colorful, custom Stone Buenaveza graphics with waves, palms, cacti, gargoyles and lotus flowers printed on the iconic stretch knit sling upper strap crafted with UNIFI REPREVE^® Our Ocean™ fibers sourced from bottles at high risk of entering the ocean, a high rebound footbed with killer arch support and a recycled sponge rubber outsole.
• Sanuk Ashland ST x Stone is a water-friendly women's flip flop featuring a tonal Sanuk x Stone Brewing printed footbed and a pop of color pink LYCRA^® upper strap, with a high rebound footbed made with BLOOM™ x Soft Top Foam and a recycled sponge rubber outsole.
• Sanuk You Got My Brew ST x Stone men's and women's Sidewalk Surfer^® offers a classic transitional style for day to night comfort, including a 100% hemp upper, contoured leather lined footbed featuring BLOOM™ x Soft Top Foam with custom co-branded geometric graphics.
• Sanuk Ziggy ST x Stone water-friendly men's sandals will take you comfortably from the beach to the brewery and beyond, decked out with bold accents and a tonal Stone Buenaveza printed footbed. These sleek sandals feature a synthetic leather upper strap and a super supportive footbed made from BLOOM™ x Soft Top Foam.
• Sanuk Bixby x Stone men's sandal features a new water-friendly design so you can slide right out of the water and into these with a fresh beer in hand. Now with an ultra-soft printed footbed on high rebound BLOOM™ x Soft Top Foam midsoles and an adjustable hook and loop closure for the perfect fit and radical comfort.

"As two brands with synergistic missions and San Diego roots beginning in the 90s, teaming up with the good humans at Stone Brewing just made sense," said Katie Pruitt, Brand Director at Sanuk. "This collection embodies the ethos of both Sanuk and Stone Brewing by delivering innovative, quality goods, with tasteful design details and superior comfort for that beach-day-mindset, no matter where you are."

"When we released Stone Buenaveza Salt & Lime Lager, we couldn't wait to bring its 'Live Buena' spirit to life beyond the beer itself," explained Erin Smith, VP of Marketing at Stone Brewing. "Sanuk's capsule collection embodies that laidback, active SoCal lifestyle and does so with an eco-conscious commitment that speaks to our shared brand values."

The Sanuk x Stone Brewing capsule collection is now available online at Sanuk.com and in store at all Stone Brewing Tap Rooms and select premium retailers. Retail prices range from $40-65.

For more information about the Sanuk x Stone Brewing collection, visit Sanuk.com/StoneBrewing or follow along on Instagram @sanuk #smilepassiton.

About The Sanuk^® Brand 

Welcome to the world of Sanuk. We're an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. In 1997, we were founded with one simple goal: to make people smile...and pass it on. In the world of Sanuk, smiles are always wider…every step of the way to your happy place. For more information, visit sanuk.com or follow @sanuk #smilepassiton.

About Deckers Brands 

Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

About Stone Brewing

Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter. 

Media Contact: 
Madison Kaplan, Crowe PR 
mkaplan@crowepr.com  
(503) 369-7632

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SOURCE Sanuk

FAQ

What is the collaboration between Sanuk and Stone Brewing about?

Sanuk and Stone Brewing released a limited-edition capsule collection celebrating the 'Live Buena' lifestyle, featuring eco-friendly footwear.

When was the Sanuk x Stone Brewing collection launched?

The collection was launched on March 21, 2023.

How much do the Sanuk x Stone Brewing products cost?

The retail prices for the Sanuk x Stone Brewing collection range from $40 to $65.

Where can I buy the Sanuk x Stone Brewing collection?

The collection is available online at Sanuk.com and in select retailers and Stone Brewing Tap Rooms.

What materials are used in the Sanuk x Stone Brewing footwear collection?

The footwear features natural materials like hemp, recycled plastic, and bio-based materials such as BLOOM foam.