Digital Brands Announces 1-for-50 Reverse Stock Split

Rhea-AI Summary

Digital Brands Group (NASDAQ: DBGI) has announced a 1-for-50 reverse stock split effective December 13, 2024. The strategic move aims to regain compliance with Nasdaq Capital Market's minimum bid price requirement of $1.00. The company's stock will continue trading under the symbol 'DBGI' with a new CUSIP number 25401N507. The split-adjusted trading will commence when the market opens on December 13, 2024.

Positive

• Strategic action to maintain Nasdaq listing compliance

Negative

• Implementation of 1-for-50 reverse stock split indicating significant share price decline
• Risk of Nasdaq delisting due to failure to maintain $1.00 minimum bid price

Insights

Financial Analyst

The 1-for-50 reverse stock split is a concerning development that highlights DBGI's ongoing financial challenges. With a micro-cap market value of just $3.77M, this drastic ratio suggests severe share price deterioration. While the move aims to maintain Nasdaq listing compliance, reverse splits typically signal fundamental weakness and often lead to further price decline post-split. The company's tiny market cap and need for such an extreme consolidation ratio raise serious questions about its financial health and long-term viability. Historical patterns show that companies implementing reverse splits, especially at this magnitude, frequently struggle to maintain the artificially elevated share price, potentially leading to continued shareholder value erosion.

Austin, TX, Dec. 11, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it will effectuate a 1-for-50 reverse split (the “Reverse Split”) of its common stock that will become effective on December 13, 2024. The Company expects that the reverse stock split will allow the Company to regain compliance with the $1.00 minimum bid price requirement of the Nasdaq Capital Market.

DBG’s common stock will continue to trade on Nasdaq under the symbol “DBGI” and will begin trading on a split-adjusted basis when the market opens on December 13, 2024. The new CUSIP number for the common stock following the Reverse Split will be 25401N507.

“This reverse stock split is a strategic step towards regaining compliance with Nasdaq’s listing requirements,” stated Hil Davis, Chief Executive Officer of Digital Brands Group.

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

Digital Brands Group, Inc. Company Contact

Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047

SOURCE Digital Brands Group, Inc.

FAQ

When will DBGI's 1-for-50 reverse stock split take effect?

The reverse stock split will become effective on December 13, 2024, when the market opens.

What is the purpose of DBGI's reverse stock split?

The reverse stock split aims to regain compliance with Nasdaq Capital Market's $1.00 minimum bid price requirement.

Will DBGI's stock symbol change after the reverse split?

No, DBGI will continue trading under the same symbol 'DBGI' on Nasdaq.

What is the new CUSIP number for DBGI after the reverse split?

The new CUSIP number following the reverse split will be 25401N507.

What is the ratio of DBGI's reverse stock split?

The reverse stock split ratio is 1-for-50, meaning every 50 shares will be consolidated into 1 share.