DBGI Announces Upcoming Launch with Google Pay App
Digital Brands Group (NASDAQ: DBGI) has announced an exclusive branded offer on the newly relaunched Google Pay App, which is accessed by around 150 million users monthly across 40 countries, primarily Gen Z and Millennials aged 18 to 34. Chief Marketing Officer Laura Dowling stated that this initiative, focused on denim, aims to engage users and drive sales before the holiday season. The partnership with Google aims to reach a large market with significant spending power.
- Launch of an exclusive offer on Google Pay increases exposure to a large user base.
- Access to approximately 150 million active users on Google Pay promotes potential sales.
- Focus on denim aligns with consumer interests in quality apparel.
- Strategic partnership with Google enhances brand visibility and market reach.
- None.
AUSTIN, Texas, Dec. 9, 2021 /PRNewswire/ -- Digital Brands Group, Inc. ("DBGI") (NASDAQ: DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces that it is launching an exclusive branded offer on the Google Pay App; which was just recently relaunched with all new features just this past year.
The Google Pay app is consistently leveraged by approximately 150,000,000 people every month across forty countries, and is evenly balanced between Women and Men mainly within the Gen Z and Millennial sector which comprises 18 to 34 year olds.
Laura Dowling, Chief Marketing Officer of Digital Brands Group, stated that "we are working with a dedicated Google Pay onboarding team right now to launch our exclusive DSTLD offer within the coming days. The compelling nature of this first initiative, focused on denim, should entice many of the payment app users to visit our site, engage with the product and convert just in time to receive their product before the holiday if they like! We are excited to not only partner with Google on an exclusive offer, but to more importantly have exposure to a new very large addressable market that represents significant spending power in addition to their appreciation of quality denim."
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. Digital native first brands are brands founded as e-commerce driven businesses, where online sales constitute a meaningful percentage of net sales, although they often subsequently also expand into wholesale or direct retail channels., Unlike typical e-commerce brands, as a digitally native vertical brand we control our own distribution, sourcing products directly from our third-party manufacturers and selling directly to the end consumer. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. We have strategically expanded into an omnichannel brand offering these styles and content not only on-line but at selected wholesale and retail storefronts. We believe this approach allows us opportunities to successfully drive Lifetime Value ("LTV") while increasing new customer growth.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047
Related Links
https://www.digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
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SOURCE Digital Brands Group, Inc.
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