Digital Brands Group Inc. Acquires Assets of Open Daily Technologies Inc., a Virtual Shopping Innovation Company
Digital Brands Group (DBGI) has acquired the assets of Open Daily Technologies, a virtual shopping innovation company, in exchange for 344,827 shares of common stock. Open Daily specializes in creating tools for enhanced online retail experiences and consumer engagement.
The acquisition includes three core products:
- Outfit Virtual Shopping - A live shopping platform replicating in-store experiences
- Outfit Voice AI - A multilingual intelligent shopping assistant
- Outfit ND-AI - A developing neuroscience-driven AI platform for consumer insights
The strategic acquisition aims to strengthen DBGI's presence in the online shopping space by integrating interactive commerce solutions to improve customer engagement and sales.
Digital Brands Group (DBGI) ha acquisito gli asset di Open Daily Technologies, un'azienda innovativa nel settore dello shopping virtuale, in cambio di 344.827 azioni ordinarie. Open Daily si specializza nella creazione di strumenti per migliorare l'esperienza di acquisto online e il coinvolgimento dei consumatori.
L'acquisizione include tre prodotti principali:
- Outfit Virtual Shopping - Una piattaforma di shopping dal vivo che replica le esperienze in negozio
- Outfit Voice AI - Un assistente intelligente per lo shopping multilingue
- Outfit ND-AI - Una piattaforma di intelligenza artificiale basata sulla neuroscienza in fase di sviluppo per ottenere insights sui consumatori
L'acquisizione strategica mira a rafforzare la presenza di DBGI nel settore dello shopping online integrando soluzioni di commercio interattivo per migliorare il coinvolgimento dei clienti e le vendite.
Digital Brands Group (DBGI) ha adquirido los activos de Open Daily Technologies, una empresa de innovación en compras virtuales, a cambio de 344,827 acciones ordinarias. Open Daily se especializa en crear herramientas para mejorar la experiencia de compra en línea y el compromiso del consumidor.
La adquisición incluye tres productos clave:
- Outfit Virtual Shopping - Una plataforma de compras en vivo que replica las experiencias en tienda
- Outfit Voice AI - Un asistente de compras inteligente multilingüe
- Outfit ND-AI - Una plataforma de inteligencia artificial impulsada por la neurociencia en desarrollo para obtener información sobre los consumidores
La adquisición estratégica tiene como objetivo fortalecer la presencia de DBGI en el espacio de compras en línea mediante la integración de soluciones de comercio interactivo para mejorar el compromiso del cliente y las ventas.
디지털 브랜드 그룹 (DBGI)가 가상 쇼핑 혁신 회사인 오픈 데일리 테크놀로지스의 자산을 344,827주의 보통주와 교환하여 인수했습니다. 오픈 데일리는 향상된 온라인 소매 경험과 소비자 참여를 위한 도구를 만드는 데 전문화되어 있습니다.
이번 인수에는 세 가지 핵심 제품이 포함됩니다:
- 아울핏 가상 쇼핑 - 매장 경험을 재현하는 라이브 쇼핑 플랫폼
- 아울핏 음성 AI - 다국어 지원 지능형 쇼핑 어시스턴트
- 아울핏 ND-AI - 소비자 통찰력을 위한 신경과학 기반 AI 플랫폼 개발 중
이번 전략적 인수는 고객 참여와 판매를 개선하기 위해 인터랙티브 상거래 솔루션을 통합하여 DBGI의 온라인 쇼핑 분야에서의 입지를 강화하는 것을 목표로 합니다.
Digital Brands Group (DBGI) a acquis les actifs de Open Daily Technologies, une entreprise d'innovation dans le domaine du shopping virtuel, en échange de 344 827 actions ordinaires. Open Daily se spécialise dans la création d'outils pour améliorer l'expérience de vente en ligne et l'engagement des consommateurs.
L'acquisition comprend trois produits principaux :
- Outfit Virtual Shopping - Une plateforme de shopping en direct qui reproduit les expériences en magasin
- Outfit Voice AI - Un assistant de shopping intelligent multilingue
- Outfit ND-AI - Une plateforme d'IA basée sur les neurosciences en cours de développement pour obtenir des insights sur les consommateurs
Cette acquisition stratégique vise à renforcer la présence de DBGI dans le domaine du shopping en ligne en intégrant des solutions de commerce interactif pour améliorer l'engagement client et les ventes.
Digital Brands Group (DBGI) hat die Vermögenswerte von Open Daily Technologies, einem Unternehmen für virtuelle Einkaufsinnovationen, im Austausch gegen 344.827 Stammaktien erworben. Open Daily spezialisiert sich auf die Erstellung von Werkzeugen zur Verbesserung des Online-Einkaufserlebnisses und der Verbraucherbindung.
Die Akquisition umfasst drei Kernprodukte:
- Outfit Virtual Shopping - Eine Live-Shopping-Plattform, die In-Store-Erlebnisse nachahmt
- Outfit Voice AI - Ein mehrsprachiger intelligenter Einkaufsassistent
- Outfit ND-AI - Eine sich entwickelnde, auf Neurowissenschaften basierende KI-Plattform für Verbraucheranalysen
Die strategische Akquisition zielt darauf ab, die Präsenz von DBGI im Online-Shopping-Bereich zu stärken, indem interaktive Handelslösungen integriert werden, um das Kundenengagement und den Umsatz zu verbessern.
- Strategic acquisition of virtual shopping technology assets enhances digital retail capabilities
- Addition of three innovative products to improve customer engagement and sales
- Expansion into interactive commerce solutions market
- Share dilution through issuance of 344,827 common shares for acquisition
Austin, Texas, April 02, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (OTC Markets: DBGI), a publicly traded company specializing in eCommerce and Fashion, today announced that it has acquired the assets of Open Daily Technologies Inc. (“Open Daily”), a company pioneering virtual shopping solutions that enhance online retail experiences and drive consumer engagement, in exchange for 344,827 shares of common stock of Digital Brands Group, Inc.
Open Daily: Transforming Online Retail
Open Daily is at the forefront of next-generation digital shopping experiences, creating tools that enable brands to connect with consumers in more engaging, immersive, and interactive ways. Open Daily’s solutions help retailers increase conversions, optimize customer journeys, and enhance online shopping with real-time interaction.
Core Product Offerings:
● | Outfit Virtual Shopping – A dynamic, live shopping platform designed to replicate the in-store experience online, driving higher engagement and conversion rates. | |
● | Outfit Voice AI – A multilingual, intelligent shopping assistant chat service that enhances customer support and personalized shopping. | |
● | Outfit ND-AI (Neuroscience-Driven AI) – A developing platform aimed at providing deeper consumer insights through behavioral and engagement data. |
Strategic Acquisition to Enhance Digital Retail Innovation
Digital Brands Group’s acquisition of the assets of Open Daily aligns with its strategy to expand its presence in the evolving online shopping space, integrating interactive commerce solutions that help brands drive meaningful connections with customers.
“With Open Daily’s virtual shopping technology assets, we see an opportunity to enhance digital retail experiences,” said Hil Davis, CEO of Digital Brands Group. “This acquisition strengthens our ability to provide brands with innovative tools to improve engagement, increase sales, and create a more immersive shopping environment.”
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Forward-looking Statements
Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting Digital Brands Group and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding Digital Brands Group’s plans, objectives, projections and expectations relating to Digital Brands Group’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Digital Brands Group undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of Digital Brands Group to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to Digital Brands Groups distribution system; the financial strength of Digital Brands Group’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; Digital Brands Group’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; Digital Brands Group’s ability to implement its business strategy; Digital Brands Group’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; Digital Brands Group’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that Digital Brands Group’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; Digital Brands Group’s ability to properly collect, use, manage and secure consumer and employee data; stability of Digital Brands Group’s manufacturing facilities and foreign suppliers; continued use by Digital Brands Group’s suppliers of ethical business practices; Digital Brands Group’s ability to accurately forecast demand for products; continuity of members of Digital Brands Group’s management; Digital Brands Group’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; Digital Brands Group’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; Digital Brands Group’s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent Digital Brands Group from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect Digital Brands Group’s financial results is included from time to time in its public reports filed with the Securities and Exchange Commission, including Annual Reports on Form 10-K, and Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K.
