From All-Nighters to All-Righters: Mattress Firm Partners with DoorDash to Deliver Better Sleep to College Students

Rhea-AI Summary

Mattress Firm and DoorDash have announced an exclusive partnership to offer same-day delivery of sleep products from over 2,300 Mattress Firm locations across the US. This collaboration is timed for the college back-to-school season, allowing students and parents to easily purchase mattresses, bedding, and sleep accessories through DoorDash.

As part of this initiative, Mattress Firm is recruiting 10 student brand ambassadors to promote the importance of quality sleep on college campuses. These ambassadors will receive free bedroom makeovers, host product giveaways, and provide exclusive promotions to classmates. Students can apply for this role at MattressFirmCollegiateSleepSquad.com from August 20-26, 2024.

Mattress Firm products will be available on DoorDash.com and through DashPass, DoorDash's membership program offering reduced fees on eligible orders.

Positive

• Exclusive partnership with DoorDash expands Mattress Firm's delivery capabilities
• Same-day delivery service from 2,300+ locations nationwide
• Targeted marketing campaign for college students, a key demographic
• Recruitment of student brand ambassadors to promote products on campus

Negative

• None.

Nationwide Search Begins for Student Sleep Ambassadors to Promote Healthy Habits on Campus

HOUSTON, Aug. 20, 2024 /PRNewswire/ -- Mattress Firm, the nation's largest mattress specialty retailer, and DoorDash, the local commerce platform, today announced an exclusive partnership unlocking the magic of same-day delivery for leading sleep products from Mattress Firm's 2,300+ locations across the country. This collaboration arrives just in time for college back-to-school season, allowing students and parents to easily purchase mattresses, bedding, and sleep accessories through DoorDash —the perfect fix for outfitting dorm rooms and apartments.

As part of the initiative, Mattress Firm is recruiting an elite group of 10 student brand ambassadors to advocate for the importance of quality sleep at colleges nationwide. This team of on-campus sleep experts will receive complimentary bedroom makeovers, host product giveaways, capture content and reviews of products and unlock exclusive promotions for their classmates, so they can share the benefits of better rest.

"Our partnership with DoorDash revolutionizes mattress and bedding delivery, offering on-demand delivery that today's college students have come to expect," said George Hanson, Mattress Firm's Chief Digital Officer. "With the support of our on-campus sleep experts, we're on a mission to help students prioritize sleep through easier access to the best sleep products."

Students interested in joining Mattress Firm's squad of on-campus sleep experts can apply at MattressFirmCollegiateSleepSquad.com. Applicants will be judged based on their passion for quality sleep, social media presence across Instagram and TikTok, and level of campus involvement. The application period runs from August 20 through August 26, 2024. Official contest rules and regulations can be found at MattressFirmCollegiateSleepSquad.com/rules.

To explore Mattress Firm's offerings on DoorDash, visit DoorDash.com. Mattress Firm sleep products will also be available on DashPass, DoorDash's membership program offering $0 delivery fees and reduced service fees on eligible orders from thousands of restaurants, grocery, and convenience stores nationwide.*

*DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fee), taxes, and gratuity still apply. After signing up for DashPass, you will be charged the then-current renewal price (plus applicable taxes) automatically on a recurring basis until you cancel. DashPass terms (including how to cancel) here.

NO PURCHASE NECESSARY. Internet access required. Open to legal U.S. residents residing in 50 U.S./D.C. 18+ who are enrolled in a college or university at the time of entry. Entrants must also possess public social media handles on TikTok and Instagram and be required to create and publish content to these social channels and adhere to brand social media guidelines to accept the prize. Contest begins at 9:00am ET 8/20/24 and ends at 11:59pm ET 8/26/24. Limit one entry per person/email. Participation subject to Official Rules. Sponsor: Mattress Firm, Inc., 3250 Briarpark Dr., Suite 400, Houston, TX 77042 

About Mattress Firm

Mattress Firm, the nation's largest omni-channel mattress specialty retailer, has been helping solve America's sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people's lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy's®, Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employees volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve. 

About DoorDash

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.

Media contacts:
Leslie Williams, leslie.williams@mfrm.com
Christina Boyadjian, cboyadjian@golin.com

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SOURCE Mattress Firm

FAQ

When does Mattress Firm's partnership with DoorDash (DASH) for same-day delivery start?

The partnership between Mattress Firm and DoorDash (DASH) for same-day delivery of sleep products is announced on August 20, 2024, just in time for the college back-to-school season.

How many Mattress Firm locations will offer same-day delivery through DoorDash (DASH)?

Over 2,300 Mattress Firm locations across the United States will offer same-day delivery through the DoorDash (DASH) platform.

What is Mattress Firm's Collegiate Sleep Squad and how can students apply?

Mattress Firm's Collegiate Sleep Squad is a group of 10 student brand ambassadors who will promote quality sleep on college campuses. Students can apply at MattressFirmCollegiateSleepSquad.com from August 20 to August 26, 2024.

Will Mattress Firm products be available on DoorDash's (DASH) DashPass program?

Yes, Mattress Firm sleep products will be available on DashPass, DoorDash's (DASH) membership program offering $0 delivery fees and reduced service fees on eligible orders.