DoorDash Partners with Max to Introduce First-Ever Streaming Benefit for DashPass Members in the U.S.
DoorDash (DASH) has partnered with Warner Bros. Discovery's streaming service Max to offer Max With Ads as a new benefit for DashPass Annual Plan members in the U.S. at no additional cost. This partnership provides a $240 annual value for $96/year, making it the first streaming service included with DashPass. Members can also upgrade to a Max Ad-Free subscription for $10.99/month.
The collaboration aims to enhance value for DashPass members, combining streaming and delivery services. DashPass Annual Plan members can now enjoy Max's content, including HBO Originals, Warner Bros. films, and exclusive upcoming releases. Since 2018, DashPass members have saved over $10 billion globally, with an average saving of $5 on every eligible order.
DoorDash (DASH) ha stretto una partnership con il servizio di streaming di Warner Bros. Discovery, Max, per offrire Max With Ads come nuovo vantaggio per i membri del Piano Annuale DashPass negli Stati Uniti senza costi aggiuntivi. Questa collaborazione fornisce un valore annuale di $240 per $96/anno, rendendola il primo servizio di streaming incluso con DashPass. I membri possono anche aggiornare a un abbonamento Max senza pubblicità per $10.99/mese.
La collaborazione mira ad aumentare il valore per i membri di DashPass, combinando servizi di streaming e consegna. I membri del Piano Annuale DashPass possono ora godere dei contenuti di Max, inclusi i contenuti originali di HBO, i film di Warner Bros. e le esclusive prossime uscite. Dal 2018, i membri di DashPass hanno risparmiato oltre $10 miliardi a livello globale, con un risparmio medio di $5 su ogni ordine idoneo.
DoorDash (DASH) se ha asociado con el servicio de streaming de Warner Bros. Discovery, Max, para ofrecer Max With Ads como un nuevo beneficio para los miembros del Plan Anual DashPass en EE. UU. sin costo adicional. Esta asociación proporciona un valor anual de $240 por $96/año, convirtiéndose en el primer servicio de streaming incluido con DashPass. Los miembros también pueden actualizar a una suscripción Max sin anuncios por $10.99/mes.
La colaboración tiene como objetivo mejorar el valor para los miembros de DashPass, combinando servicios de streaming y entrega. Los miembros del Plan Anual DashPass ahora pueden disfrutar del contenido de Max, incluyendo originales de HBO, películas de Warner Bros. y estrenos exclusivos próximos. Desde 2018, los miembros de DashPass han ahorrado más de $10 mil millones a nivel global, con un ahorro promedio de $5 en cada pedido elegible.
DoorDash (DASH)가 Warner Bros. Discovery의 스트리밍 서비스인 Max와 파트너십을 체결하여 미국의 DashPass 연간 플랜 회원에게 추가 비용 없이 Max With Ads를 새로운 혜택으로 제공하게 되었습니다. 이 파트너십은 $96/년에 $240의 연간 가치를 제공하여 DashPass에 포함된 첫 번째 스트리밍 서비스가 됩니다. 회원들은 또한 $10.99/월에 Max 광고 없는 구독으로 업그레이드할 수 있습니다.
이 협업은 스트리밍과 배달 서비스를 결합하여 DashPass 회원에게 가치를 더하는 것을 목표로 합니다. DashPass 연간 플랜 회원은 HBO 오리지널, Warner Bros. 영화 및 독점적인 향후 출시작을 포함한 Max의 콘텐츠를 즐길 수 있습니다. 2018년 이후로 DashPass 회원들은 전 세계적으로 $10억 달러 이상을 절약했으며, 자격이 있는 모든 주문에서 평균 $5를 절약하고 있습니다.
DoorDash (DASH) s'est associé au service de streaming de Warner Bros. Discovery, Max, pour offrir Max With Ads comme nouveau avantage pour les membres du Plan Annuel DashPass aux États-Unis sans coût supplémentaire. Ce partenariat offre une valeur annuelle de $240 pour $96/an, faisant de ce service le premier service de streaming inclus avec DashPass. Les membres peuvent également passer à un abonnement Max sans publicité pour $10.99/mois.
La collaboration vise à accroître la valeur pour les membres de DashPass, en combinant les services de streaming et de livraison. Les membres du Plan Annuel DashPass peuvent maintenant profiter des contenus de Max, y compris les originaux HBO, les films Warner Bros. et les nouvelles sorties exclusives à venir. Depuis 2018, les membres de DashPass ont économisé plus de $10 milliards dans le monde entier, avec une économie moyenne de $5 par commande éligible.
DoorDash (DASH) hat eine Partnerschaft mit dem Streaming-Dienst von Warner Bros. Discovery, Max, geschlossen, um Max With Ads als neuen Vorteil für DashPass-Jahresplan-Mitglieder in den USA ohne zusätzliche Kosten anzubieten. Diese Partnerschaft bietet ein jährliches Wert von $240 für $96/Jahr und ist damit der erste Streaming-Dienst, der im DashPass enthalten ist. Mitglieder können außerdem auf ein Max-Werbefreies Abonnement für $10.99/Monat upgraden.
Die Zusammenarbeit zielt darauf ab, den Wert für DashPass-Mitglieder zu erhöhen, indem Streaming- und Lieferdienste kombiniert werden. Mitglieder des DashPass-Jahresplans können nun die Inhalte von Max genießen, darunter HBO Originals, Filme von Warner Bros. und exklusive bevorstehende Veröffentlichungen. Seit 2018 haben DashPass-Mitglieder weltweit über $10 Milliarden gespart, mit einer durchschnittlichen Einsparung von $5 pro berechtigter Bestellung.
- Partnership with Max adds $240 annual value to DashPass Annual Plan for $96/year
- First streaming service benefit for DashPass, expanding beyond food delivery
- Potential to attract new subscribers and retain existing ones
- DashPass members have saved over $10 billion globally since 2018
- None.
Insights
This partnership between DoorDash and Max is a strategic move to enhance customer value and retention. By bundling Max's streaming service with DashPass, DoorDash is diversifying its offering beyond food delivery, potentially increasing its competitive edge in the market. The
However, the impact on DoorDash's bottom line remains uncertain. While this may boost DashPass subscriptions, it could also increase customer acquisition costs. The success of this strategy will depend on how well it drives new subscriptions and reduces churn. For investors, this move signals DoorDash's commitment to expanding its ecosystem and enhancing customer loyalty, which could lead to long-term growth if executed effectively.
This partnership has potential financial implications for DoorDash. While offering Max at no additional cost to DashPass Annual Plan members may increase subscription revenue, it could also compress margins in the short term. The key financial metrics to watch will be:
- Changes in DashPass subscription numbers
- Customer Lifetime Value (CLV) for DashPass members
- Customer Acquisition Cost (CAC) for new DashPass subscribers
- Overall impact on DoorDash's revenue and profitability
If this move significantly boosts DashPass subscriptions and retention, it could lead to improved long-term financial performance. However, investors should closely monitor the cost structure and whether the increased value proposition translates into sustainable growth and profitability.
This partnership represents a convergence of streaming and delivery services, a trend we're seeing more frequently in the tech industry. By integrating Max into its offering, DoorDash is expanding its ecosystem and potentially increasing user engagement time. This move could provide valuable data on consumer behavior, allowing DoorDash to refine its targeting and personalization strategies.
From a competitive standpoint, this partnership could pressure other delivery platforms to seek similar alliances with streaming services. It also positions DoorDash as more than just a food delivery app, potentially opening doors for future partnerships in various entertainment and lifestyle sectors. For tech investors, this signals DoorDash's ambition to become a more comprehensive platform, which could lead to new revenue streams and market opportunities if executed successfully.
The partnership unlocks Max’s iconic series, hit movies, fresh originals, and more for DashPass Annual Plan members at no additional cost
DashPass Annual Plan members can enjoy Max's renowned content selection (Graphic: Business Wire)
Beginning today, DashPass Annual Plan members can enjoy Max's renowned content selection. Max is the One to Watch for HBO Originals such as House of the Dragon and The White Lotus, Warner Bros. films like Godzilla x Kong and Furiosa: A Mad Max Saga, as well as beloved classics like Friends. It will also be the exclusive streaming destination for highly anticipated upcoming HBO Originals like The Penguin (September) and Dune: Prophecy (November).
The partnership introduces the first benefit available for DashPass Annual Plan members that extends beyond the DoorDash platform, included at no additional cost to members. As consumers continue to find ways to stretch their dollars, a DashPass Annual Plan now offers savings on both Max streaming and DoorDash fees.
“Since launching DashPass six years ago, our goal has always been to deliver increasing value and savings to members,” said Prabir Adarkar, President and Chief Operating Officer at DoorDash. “Streaming and delivery go hand in hand, and we’re thrilled to launch a coveted benefit for DashPass Annual Plan members.”
“Max’s partnership with DoorDash provides an exciting, complementary pairing of services with a great value for consumers,” said Pato Spagnoletto, Global Chief Marketing Officer, Direct to Consumer, Warner Bros. Discovery. “We are thrilled to roll out this offering and introduce a world of exclusive and iconic stories to DashPass members.”
Max and DashPass is this season’s perfect pairing—your favorite show with beloved restaurant dishes, viewing snacks, and more for a delightful night in. To celebrate the partnership, in the coming weeks the brands will spotlight the endless possibilities that can emerge from a single DoorDash bag.
For
Sign up for DashPass here to start enjoying Max today.
*DashPass order benefits apply only to eligible orders from DashPass merchants that meet the minimum subtotal requirement. Subtotal minimums will be identified on DoorDash for each DashPass eligible merchant. Other fees (including service fee), taxes, and gratuity still apply. You will be charged the then-current DashPass renewal fee (plus applicable taxes) automatically on a recurring annual basis, until you cancel. The DashPass subscription fee may be charged to any payment method in your DoorDash account. DashPass terms and conditions here and cancellation instructions here. Max streaming subscription available for DashPass Annual Plan subscribers only. Subject to Max subscription terms and conditions here.
**The Max Ad-Free monthly upgrade subscription fee may vary based on your location. You will be charged the then-current Max Ad-Free monthly upgrade subscription fee (plus applicable taxes) automatically each month, on a recurring basis, until you cancel. The Max Ad-Free monthly upgrade subscription fee will be charged to any payment method in your DoorDash account. Max subscription terms and conditions here and cancellation instructions for the Max Ad-Free upgrade here.
About DoorDash
DoorDash (Nasdaq: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
About Max
Max® is an enhanced streaming platform from Warner Bros. Discovery, available in the US and countries in
About Warner Bros. Discovery
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240813315636/en/
Source: DoorDash
FAQ
What is the new benefit for DashPass Annual Plan members announced by DoorDash (DASH)?
How much can DashPass Annual Plan members save with the new Max streaming benefit?
Can DashPass Annual Plan members upgrade to an ad-free Max subscription?
What content will be available to DoorDash (DASH) customers through the Max streaming service?
