DoorDash and Ibotta Partner to Help Consumers Save on Everyday Purchases
Ibotta (NYSE: IBTA) and DoorDash (NASDAQ: DASH) have announced a multi-year strategic partnership to integrate Ibotta's digital promotions into DoorDash's platform. The collaboration will give DoorDash customers access to Ibotta's digital promotions catalog across various categories including grocery, health and beauty, home improvement, and alcohol.
Through the Ibotta Performance Network (IPN), CPG brands will be able to reach consumers across DoorDash's network of over 115,000 non-restaurant stores in North America. The partnership aims to help brands maximize incremental returns using pay-per-sale efficiency and AI-driven optimization while delivering digital promotions at scale.
The implementation of Ibotta-provided offers is scheduled to go live on DoorDash's Marketplace later this year.
Ibotta (NYSE: IBTA) e DoorDash (NASDAQ: DASH) hanno annunciato una partnership strategica pluriennale per integrare le promozioni digitali di Ibotta nella piattaforma di DoorDash. Questa collaborazione offrirà ai clienti di DoorDash l'accesso al catalogo delle promozioni digitali di Ibotta, che comprende varie categorie come generi alimentari, salute e bellezza, miglioramenti per la casa e alcolici.
Attraverso il Ibotta Performance Network (IPN), i brand CPG saranno in grado di raggiungere i consumatori attraverso la rete di oltre 115.000 negozi non appartenenti a ristoranti di DoorDash in Nord America. L'obiettivo della partnership è aiutare i brand a massimizzare i rendimenti incrementali utilizzando l'efficienza pay-per-sale e l'ottimizzazione guidata dall'IA, offrendo al contempo promozioni digitali su larga scala.
Implementazione delle offerte fornite da Ibotta è prevista per andare live nel Marketplace di DoorDash entro la fine dell'anno.
Ibotta (NYSE: IBTA) y DoorDash (NASDAQ: DASH) han anunciado una asociación estratégica de varios años para integrar las promociones digitales de Ibotta en la plataforma de DoorDash. La colaboración brindará a los clientes de DoorDash acceso al catálogo de promociones digitales de Ibotta en varias categorías, incluyendo comestibles, salud y belleza, mejoras para el hogar y alcohol.
A través de la Ibotta Performance Network (IPN), las marcas de CPG podrán alcanzar a los consumidores en la red de más de 115,000 tiendas no restaurante de DoorDash en América del Norte. El objetivo de la asociación es ayudar a las marcas a maximizar los retornos incrementales utilizando la eficiencia de pago por venta y la optimización impulsada por inteligencia artificial, al tiempo que se ofrecen promociones digitales a gran escala.
La implementación de las ofertas proporcionadas por Ibotta está programada para activarse en el Marketplace de DoorDash a finales de este año.
아이봇타 (NYSE: IBTA)와 도어대시 (NASDAQ: DASH)가 아이봇타의 디지털 프로모션을 도어대시 플랫폼에 통합하기 위한 다년간의 전략적 파트너십을 발표했습니다. 이번 협업을 통해 도어대시 고객은 식료품, 건강 및 미용, 주택 개선, 주류 등 다양한 카테고리의 아이봇타 디지털 프로모션 카탈로그에 접근할 수 있게 됩니다.
아이봇타 성과 네트워크 (IPN)를 통해 CPG 브랜드는 북미의 115,000개 이상의 비식당 매장 네트워크를 통해 소비자와 접촉할 수 있습니다. 이번 파트너십의 목표는 브랜드가 판매당 지불 효율성과 AI 기반 최적화를 활용하여 추가 수익을 극대화하도록 돕고, 동시에 대규모로 디지털 프로모션을 제공하는 것입니다.
아이봇타 제공 제안의 구현은 올해 말 도어대시 마켓플레이스에서 시작될 예정입니다.
Ibotta (NYSE: IBTA) et DoorDash (NASDAQ: DASH) ont annoncé un partenariat stratégique pluriannuel pour intégrer les promotions digitales d'Ibotta dans la plateforme de DoorDash. Cette collaboration permettra aux clients de DoorDash d'accéder au catalogue des promotions digitales d'Ibotta dans diverses catégories, y compris l'alimentation, la santé et la beauté, l'amélioration de l'habitat et l'alcool.
Grâce au Ibotta Performance Network (IPN), les marques CPG pourront atteindre des consommateurs à travers le réseau de DoorDash composé de plus de 115 000 magasins non-restaurant en Amérique du Nord. Le partenariat vise à aider les marques à maximiser les retours incrémentaux en utilisant l'efficacité du paiement à la vente et l'optimisation guidée par l'IA, tout en livrant des promotions digitales à grande échelle.
La mise en œuvre des offres fournies par Ibotta doit être lancée sur le Marketplace de DoorDash plus tard cette année.
Ibotta (NYSE: IBTA) und DoorDash (NASDAQ: DASH) haben eine mehrjährige strategische Partnerschaft angekündigt, um Ibotta's digitale Promotionen in die Plattform von DoorDash zu integrieren. Diese Zusammenarbeit wird es DoorDash-Kunden ermöglichen, auf Ibotta's digitalen Promotionenkatalog in verschiedenen Kategorien wie Lebensmittel, Gesundheit und Schönheit, Hausverbesserung und Alkohol zuzugreifen.
Durch das Ibotta Performance Network (IPN) werden CPG-Marken in der Lage sein, Verbraucher über das Netzwerk von DoorDash zu erreichen, das mehr als 115.000 Geschäfte ohne Restaurant in Nordamerika umfasst. Ziel der Partnerschaft ist es, Marken zu helfen, zusätzliche Renditen zu maximieren, indem Effizienz pro Verkauf und KI-gestützte Optimierung genutzt werden, während gleichzeitig digitale Promotions in großem Umfang angeboten werden.
Die Umsetzung der von Ibotta bereitgestellten Angebote soll noch in diesem Jahr im Marketplace von DoorDash live gehen.
- Strategic partnership with DoorDash expands Ibotta's market reach to over 115,000 non-restaurant stores
- Integration with DoorDash's platform provides new revenue opportunities through digital promotions
- Partnership enhances Ibotta's presence in the growing on-demand delivery space
- Implementation of offers delayed until later in the year
- Financial terms and revenue impact not disclosed
Insights
From a competitive standpoint, this partnership creates a formidable ecosystem that could challenge traditional retail promotion channels and potentially reshape how CPG brands allocate their promotional budgets. The deal's multi-year nature suggests confidence in long-term value creation and provides stability for both platforms' growth strategies.
The key value proposition lies in the data synergy - DoorDash's real-time purchase data combined with Ibotta's promotional intelligence creates opportunities for highly targeted, contextual offers. This could lead to higher redemption rates and improved ROI for CPG brands. For investors, this represents a clear path to revenue growth through increased transaction volumes and enhanced platform stickiness. The partnership also positions both companies to capture a larger share of digital advertising budgets as brands seek more measurable, performance-based marketing channels.
For everyday investors, this represents potential revenue acceleration through increased user engagement and higher transaction values. The focus on everyday purchases rather than just occasional orders suggests steady, recurring revenue potential. The partnership's impact on customer lifetime value and retention metrics will be important indicators to watch in upcoming quarterly results.
Ibotta and DoorDash announce multi-year strategic partnership. (Graphic: Business Wire)
For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across DoorDash’s footprint of over 115,000 non-restaurant stores on its Marketplace in
“We are thrilled to enter into this partnership with DoorDash, expand the reach for our thousands of brand partners, and continue to advance our presence in the growing on-demand delivery space,” said Bryan Leach, founder and CEO of Ibotta. “DoorDash has long been an innovative leader in local commerce, and we are honored to be their provider of digital offers for grocery, beer, wine and spirits, and other general merchandise categories. This partnership is especially impactful as brands continue looking to the IPN to reach new audiences, expand their market share, and drive incremental units.”
“We’re focused on meeting consumers’ expectations and helping them find more value on everyday purchases,” said Fuad Hannon, VP of New Verticals at DoorDash. “Our partnership with Ibotta brings an unmatched abundance of digital offers to consumers to help them save on groceries, essentials, gifts and more. This partnership enables CPG brands to meet consumers during timely and relevant points of purchase.”
Ibotta-provided offers are expected to be live across DoorDash’s Marketplace later this year.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over
About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107582104/en/
Ibotta
Corporate Communications
Hilary O’Byrne, hilary.obyrne@ibotta.com
Source: Ibotta
FAQ
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