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DallasNews Corporation (Nasdaq: DALN) is a Dallas, Texas-based media company best known as the holding company of The Dallas Morning News, Texas’ leading daily newspaper. The company also owns Medium Giant, a full-service advertising agency with offices in Dallas and Tulsa.
DallasNews Corporation excels in local news and information publishing, commercial printing, distribution, and direct mail services. The company's flagship newspaper, The Dallas Morning News, has an exemplary journalistic reputation and a deep connection with the North Texas community, serving a region with over 8 million residents.
The company is currently undergoing significant transformation under its Return to Growth Plan, initiated in 2021. This plan aims to transition the company's print operations to a smaller facility in Carrollton, Texas, which is expected to save approximately $5.0 million annually and bolster the company’s path toward sustainable profitability.
For the fourth quarter of 2023, DallasNews reported a non-GAAP adjusted operating income of $0.6 million, primarily attributed to expense savings in distribution, employee compensation, benefits, and newsprint costs. Despite a revenue decline of $5.1 million, the company achieved improved financials compared to the previous year.
On the digital front, the company's digital-only subscription revenue grew significantly, offsetting declines in print circulation. This digital growth is part of the company's broader strategy to leverage emerging media and digital marketing.
In March 2024, DallasNews Corporation launched “High Profile,” a modern take on the region’s diverse personalities, featuring insider stories curated by Dallas native and best-selling author Sarah Hepola. The feature aims to engage readers with the vibrant, evolving culture of Dallas.
DallasNews Corporation emphasizes transparency and accountability through initiatives like the introduction of its new Public Editor role and the “Why This Story Matters” feature, which offers context on editorial decisions and aims to foster reader trust.
Overall, DallasNews Corporation is committed to delivering high-quality journalism and compelling advertising solutions, all while navigating the shifting landscape of the media industry with strategic initiatives and prudent financial management.