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Daktronics Inc (NASDAQ: DAKT) is a global leader in designing and manufacturing electronic scoreboards, programmable display systems, and large-screen video displays for a multitude of applications including sports, commercial, and transportation sectors. Founded in 1968, the company was initially created to provide career opportunities for South Dakota college graduates and has since expanded its vision and operations worldwide.
Product and Service Offerings
Daktronics offers a comprehensive range of products and services that include:
- Electronic scoreboards for high school, collegiate, and professional sports teams.
- Large-screen video displays for stadiums and arenas.
- Programmable display systems for commercial advertising and transportation information.
- Audio systems to complement visual displays.
- Control systems for seamless management of multimedia content.
Market Segments
The company operates through five reportable segments:
- Commercial: Digital billboards, message displays, and LED signs for businesses and advertising.
- Live Events: Scoreboards and video displays for sports venues.
- High School Park and Recreation: Scoreboards and display systems for educational institutions and local sports facilities.
- Transportation: LED displays providing information at airports, train stations, and highways.
- International: Operations outside the United States catering to a global audience.
Recent Achievements
Daktronics has recently installed a curved, HDR-capable display at Gillette Stadium, enhancing the in-stadium experience for New England Patriots and New England Revolution fans. Another notable project includes the new six-display LED system at Comerica Park, which will significantly improve the fan experience for Detroit Tigers' supporters.
Financial Performance
The company generates most of its revenue from live events and has a strong presence in the professional sports market, integrating LED systems in over 50% of all professional sports facilities in the United States and Canada.
Global Reach and Partnerships
Daktronics has a robust global presence, providing critical display technology in nearly 100 countries. Their partnerships extend across various industries, ensuring the delivery of vital information and entertainment to millions of people daily, whether at airports, highways, or sports arenas.
For more information, visit the company's website at: www.daktronics.com or contact their investor relations team.
Daktronics has been chosen by the Green Bay Packers to install two main and two auxiliary LED video displays, alongside 60 concourse displays at Lambeau Field. This project, encompassing around 24,500 square feet and totaling 79.5 million pixels, is set for completion in spring 2023 for the upcoming football season. The main displays will feature a 6mm pixel spacing, boasting over 26.3 million pixels each, making them the highest resolution displays in professional football. Daktronics aims to enhance fan engagement and experience with these state-of-the-art systems.
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