Sprinklr Named a Strong Performer in 2025 Contact Center as a Service (CCaaS) Report by Independent Research Firm
Sprinklr (NYSE: CXM) has been recognized as a Strong Performer in The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025 report. The evaluation, which assessed 10 vendors across current offering, strategy, and customer feedback categories, highlighted Sprinklr's broad modern platform and digital-first approach to customer service.
According to Forrester's analysis, Sprinklr's vision centers on proactive care, digital experiences, and AI-driven solutions. The company's system architecture has enabled rapid growth in both size and service breadth, facilitating quick functionality additions to keep pace with market changes, particularly in implementing innovative GenAI and LLM applications in customer service systems.
Sprinklr CEO Rory Read emphasized this recognition as a important milestone in their journey toward market leadership and disruption, highlighting their commitment to customer success in CX efforts and business value realization.
Sprinklr (NYSE: CXM) è stato riconosciuto come Strong Performer nel report The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025. La valutazione, che ha analizzato 10 fornitori in base all'offerta attuale, alla strategia e al feedback dei clienti, ha messo in evidenza la piattaforma moderna e completa di Sprinklr e il suo approccio digitale-first al servizio clienti.
Secondo l'analisi di Forrester, la visione di Sprinklr si concentra su assistenza proattiva, esperienze digitali e soluzioni guidate dall'IA. L'architettura del sistema dell'azienda ha permesso una rapida crescita sia in termini di dimensioni sia di ampiezza dei servizi, facilitando l'aggiunta veloce di funzionalità per stare al passo con i cambiamenti del mercato, in particolare nell'implementazione di applicazioni innovative GenAI e LLM nei sistemi di assistenza clienti.
Il CEO di Sprinklr, Rory Read, ha sottolineato questo riconoscimento come una tappa importante nel loro percorso verso la leadership di mercato e la disruption, evidenziando il loro impegno per il successo dei clienti negli sforzi di CX e nella generazione di valore per il business.
Sprinklr (NYSE: CXM) ha sido reconocido como un Strong Performer en el informe The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025. La evaluación, que analizó a 10 proveedores en categorías de oferta actual, estrategia y retroalimentación de clientes, destacó la amplia plataforma moderna de Sprinklr y su enfoque digital-first en el servicio al cliente.
Según el análisis de Forrester, la visión de Sprinklr se centra en atención proactiva, experiencias digitales y soluciones impulsadas por IA. La arquitectura del sistema de la empresa ha permitido un rápido crecimiento tanto en tamaño como en alcance de servicios, facilitando la rápida incorporación de funcionalidades para mantenerse al día con los cambios del mercado, especialmente en la implementación de aplicaciones innovadoras de GenAI y LLM en sistemas de servicio al cliente.
El CEO de Sprinklr, Rory Read, destacó este reconocimiento como un hito importante en su camino hacia el liderazgo del mercado y la disrupción, resaltando su compromiso con el éxito del cliente en los esfuerzos de CX y la generación de valor empresarial.
Sprinklr (NYSE: CXM)는 The Forrester Wave™: Contact-Center-As-A-Service Platforms, 2025년 2분기 보고서에서 Strong Performer로 선정되었습니다. 현재 제공 서비스, 전략, 고객 피드백 부문에서 10개 공급업체를 평가한 이 보고서는 Sprinklr의 광범위하고 현대적인 플랫폼과 디지털 우선 고객 서비스 접근 방식을 강조했습니다.
Forrester의 분석에 따르면 Sprinklr의 비전은 선제적 케어, 디지털 경험, AI 기반 솔루션에 중점을 두고 있습니다. 회사의 시스템 아키텍처는 규모와 서비스 범위 모두에서 빠른 성장을 가능하게 했으며, 특히 고객 서비스 시스템에 혁신적인 GenAI 및 LLM 애플리케이션을 신속하게 도입하여 시장 변화에 발맞추는 기능 추가를 용이하게 했습니다.
Sprinklr의 CEO인 Rory Read는 이번 인정을 시장 리더십과 혁신을 향한 중요한 이정표로 강조하며, CX 노력과 비즈니스 가치 실현에 있어 고객 성공에 대한 그들의 헌신을 부각시켰습니다.
Sprinklr (NYSE : CXM) a été reconnu comme un Strong Performer dans le rapport The Forrester Wave™ : Contact-Center-As-A-Service Platforms, T2 2025. L’évaluation, qui a examiné 10 fournisseurs selon les catégories offre actuelle, stratégie et retours clients, a mis en lumière la plateforme moderne et étendue de Sprinklr ainsi que son approche digitale-first du service client.
Selon l’analyse de Forrester, la vision de Sprinklr se concentre sur le soin proactif, les expériences digitales et les solutions pilotées par l’IA. L’architecture système de l’entreprise a permis une croissance rapide tant en taille qu’en étendue des services, facilitant l’ajout rapide de fonctionnalités pour suivre l’évolution du marché, notamment dans la mise en œuvre d’applications innovantes GenAI et LLM dans les systèmes de service client.
Le CEO de Sprinklr, Rory Read, a souligné cette reconnaissance comme une étape importante dans leur parcours vers le leadership du marché et la disruption, mettant en avant leur engagement envers la réussite client dans les efforts CX et la création de valeur pour l’entreprise.
Sprinklr (NYSE: CXM) wurde im Bericht The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025 als Strong Performer anerkannt. Die Bewertung, die 10 Anbieter in den Kategorien aktuelles Angebot, Strategie und Kundenfeedback untersuchte, hob Sprinklrs umfassende moderne Plattform und den digital-first-Ansatz im Kundenservice hervor.
Der Analyse von Forrester zufolge fokussiert sich Sprinklrs Vision auf proaktive Betreuung, digitale Erlebnisse und KI-gesteuerte Lösungen. Die Systemarchitektur des Unternehmens ermöglichte ein schnelles Wachstum sowohl in Größe als auch im Serviceumfang und erleichterte schnelle Funktionserweiterungen, um mit den Marktveränderungen Schritt zu halten, insbesondere bei der Implementierung innovativer GenAI- und LLM-Anwendungen in Kundenservicesystemen.
Sprinklr-CEO Rory Read betonte, dass diese Anerkennung einen wichtigen Meilenstein auf dem Weg zur Marktführerschaft und Disruption darstellt und hob ihr Engagement für den Kundenerfolg bei CX-Initiativen und der Wertschöpfung hervor.
- Recognition as Strong Performer in Forrester's CCaaS evaluation
- System architecture enables rapid growth and quick functionality additions
- Successfully implementing innovative GenAI and LLM applications
- Strong positioning for market disruption in CCaaS space
- None.
Insights
Sprinklr's recognition as a Strong Performer in Forrester's CCaaS Wave report represents a strategic positioning milestone rather than an immediate financial catalyst. In the enterprise software market, Forrester Wave reports significantly influence buyer decisions, potentially enhancing Sprinklr's competitive standing when pursuing new CCaaS opportunities.
The report specifically highlights Sprinklr's system architecture as a competitive advantage, noting it enables the company to "add functionality quickly" and implement "innovative uses for GenAI and LLMs" in customer service applications. This architectural flexibility could provide sustainable differentiation in a rapidly evolving market where AI capabilities increasingly drive purchasing decisions.
CEO Rory Read's characterization of this recognition as a "critical step in our journey to leadership and market disruption" frames it as validation of their strategy to expand beyond their core Unified-CXM platform into the broader CCaaS space, directly challenging established competitors. The emphasis on "proactive care, digital experiences, and AI driven solutions" aligns with enterprise priorities in modernizing customer service operations.
While this recognition strengthens Sprinklr's market position, investors should note the designation as a Strong Performer rather than a Leader indicates room for growth. The report validates Sprinklr's strategic direction but provides no quantifiable metrics regarding current market share or revenue contribution from their CCaaS offerings.
According to the report, “Sprinklr brings a broad modern platform and a digital attitude to its customer service offerings.”
“This is a critical step in our journey to leadership and market disruption,” said Sprinklr President and CEO, Rory Read. “The focus today is to make Sprinklr Service customers successful with their CX efforts and increase business to realization value. This position is a testament to the strategy to harden the Sprinklr Service platform. We continue to innovate on key features and expand the footprint to disrupt the legacy players in the CCaaS space.”
According to the report, “Sprinklr’s vision for customer service focuses on proactive care, digital experiences, and AI driven solutions.”
The report continues, “Sprinklr’s system architecture has helped the company grow quickly both in terms of size and breadth of offering. The architecture helps it add functionality quickly to keep up with this fast-changing market, including providing innovative uses for GenAI and LLMs in its customer service system.”
For more information or to access the full report, visit: https://www.sprinklr.com/forrester-wave-ccaas-2025/.
Forrester Disclaimer
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in
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Press Contact
Austin DeArman
pr@sprinklr.com
Source: Sprinklr
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