Snapchat Boosts Brand Opportunities: Unveils Sprinklr as First Partner Supporting Public Profiles

Rhea-AI Summary

Sprinklr (NYSE: CXM) has become the first Snapchat partner to support Public Profiles for Businesses. This new feature allows brands to manage both organic and paid Snapchat content under one platform. By integrating with Sprinklr Marketing, companies can post Stories, publish Spotlight Content, and promote these with ads, thereby saving time and reducing costs. Snapchat reaches over 90% of 13- to 24-year-olds in more than 25 countries, offering a significant opportunity for brands to engage with a young, buying-powerful audience. This integration aims to help brands achieve better content management, adherence to brand guidelines, and omnichannel insights.

Positive

• Sprinklr becomes the first Snapchat partner supporting Public Profiles for Businesses.
• Integration allows brands to manage both organic and paid content on Snapchat within one platform, improving efficiency and reducing costs.
• Snapchat reaches over 90% of 13- to 24-year-olds in more than 25 countries, offering brands access to a significant audience.

Negative

• No negative aspects reported.

Financial Analyst

Sprinklr's integration with Snapchat Public Profiles offers a noteworthy advantage for brands aiming to streamline their social media marketing efforts. This partnership is set to reduce operational costs by enabling a unified platform for managing organic and paid Snapchat content, which is appealing to businesses targeting Gen Z and Millennials. Lower operational costs could potentially improve profit margins for companies using this service.

From a revenue perspective, it could also enhance Sprinklr's attractiveness to new clients, thereby potentially increasing their customer base and revenue streams. Considering Snapchat's 800 million monthly active users, this integration could help Sprinklr maintain a competitive edge in the Unified-CXM market.

Investors should consider how the reduction in costs and increased efficiency will impact Sprinklr's financials in the coming quarters. If this integration leads to higher client acquisition and retention rates, it could significantly bolster Sprinklr's revenue growth and market position.

Market Research Analyst

The move to integrate Snapchat Public Profiles into Sprinklr’s platform is a strategic one, particularly when considering the demographics of Snapchat's user base. With over 90% market penetration among 13- to 24-year-olds in more than 25 countries, this partnership offers brands an efficient way to tap into a younger, tech-savvy audience. This is a demographic with increasing purchasing power and a propensity for digital-first interactions.

For retail investors, understanding the potential marketing reach and influence that can be gained through this integration is key. Brands can now manage their Snapchat presence more effectively, which in turn could lead to stronger brand loyalty and customer engagement. This integration is not just about reaching a broad audience but about reaching an audience with significant future buying potential. Given the increasing importance of digital and social media marketing, this partnership places Sprinklr in a strong position to ride the wave of digital marketing trends.

Sprinklr is the first Snapchat partner that helps brands manage all organic and paid Snapchat content in one place.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced support for Snapchat Public Profiles for Businesses in Sprinklr Marketing. Brands can post Snapchat Stories, publish Spotlight Content, and promote this organic content with ads all in Sprinklr, saving time and reducing costs while engaging a powerful audience of Gen Z and Millennials.

“Snapchat is a platform designed around authentic connections with your real friends and family. This type of environment is a natural fit for brands looking to build customer loyalty, and we’re committed to making it easier for brands to be part of our community,” said Patrick Harris, President of Americas, Snap Inc. “This expanded partnership with Sprinklr will enhance our ability to help brands find success on Snapchat. We look forward to driving awareness, engagement, and meaningful business results.”

“With hundreds of millions of daily active users, Snapchat is an important platform to reach consumers with significant buying power,” said Sprinklr Founder and Co-CEO, Ragy Thomas. “The most crucial step brands can take to optimize their Snapchat content is managing it in one, unified platform. Brands can use Sprinklr’s single, unified AI-powered platform to easily plan, execute, and measure both organic and paid strategies that create engaging customer experiences on Snapchat.”

With over 800 million monthly active users, Snapchat reaches more than 90 percent of 13- to 24-year-olds in over 25 countries. To tap into this powerful audience with advertisements, brands are encouraged to have a Public Profile that gives them a permanent home on Snapchat where they can be discovered publicly, grow a subscriber base, attract new customers, and sell products.

Brands have been able to manage Snapchat Ads within the Sprinklr platform since 2016. With the integration of Public Profiles, Sprinklr aims to help its customers achieve the following benefits:

• Save Time and Reduce Costs: Manage publishing and reporting for multiple Public Profiles in one Sprinklr platform. Today, many enterprises have many Public Profiles for multiple brands, with metrics in disparate locations. With Sprinklr, companies can easily publish content and gain full visibility into performance across multiple brands.
• Mitigate Risk: Help confirm content aligns with brand guidelines using Sprinklr’s AI-powered content approval paths and message compliance scoring.
• Achieve Omnichannel Insight: Seamlessly integrate all social media channels and customer touchpoints in Sprinklr to gain a holistic view of customers’ activities and help drive consistent, personalized interactions.

Additional Information:

• Learn more about Snapchat Public Profiles for Businesses.
• Dig into Sprinklr Marketing.
• Check out a Snapchat and Sprinklr customer story, here.

About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,700 valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 60% of the Fortune 100. Sprinklr's value to the enterprise is simple: We un-silo teams to make customers happier.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240627483764/en/

Press Contact

Austin DeArman

PR@Sprinklr.com

Source: Sprinklr

FAQ

What is the significance of Sprinklr's partnership with Snapchat for Public Profiles?

Sprinklr's partnership with Snapchat for Public Profiles allows brands to manage all their Snapchat content (organic and paid) within a single platform, improving efficiency and reducing costs.

How does Sprinklr’s integration with Snapchat benefit brands?

Brands benefit from streamlined content management, cost savings, enhanced brand guideline compliance, and holistic customer insights through omnichannel integration.

What is the impact of Snapchat's audience reach on the partnership?

Snapchat's ability to reach over 90% of 13- to 24-year-olds in 25+ countries provides brands with access to a valuable, buying-powerful demographic.

How does Sprinklr help brands manage Snapchat content?

Sprinklr allows brands to post stories, publish Spotlight Content, and promote these with ads, all from one unified platform.

What are the cost and efficiency benefits for brands using Sprinklr with Snapchat?

Brands can save time and reduce costs by managing all their Snapchat content and reporting in one place, rather than multiple disparate locations.