Sprinklr Announces New Integration with Bluesky for Insights and Publishing

Rhea-AI Summary

Sprinklr (NYSE: CXM) announced a new integration with Bluesky for insights and content publishing. The partnership enables Sprinklr customers to engage with Bluesky's rapidly growing user base, which expanded from 3 million invite-only users in February 2024 to over 30 million users within a year.

Through this API integration, customers can now create and publish content to Bluesky through Sprinklr's platform, include Bluesky data in social listening dashboards, and track broader analytics to inform business strategy. The integration aims to help enterprises engage meaningfully with Bluesky's highly engaged community and gain valuable insights for their brand strategies.

Positive

• Integration with rapidly growing platform (30M users in one year)
• Expansion of service offerings through new API integration
• Access to new engaged user base for enterprise customers

Negative

• None.

Insights

Digital Marketing & Social Media Analyst

This strategic integration positions Sprinklr at the forefront of the evolving social media landscape, particularly in the emerging decentralized social network space. The rapid growth of Bluesky from 3 million to 30 million users in just one year represents a 900% user base expansion, signaling strong market validation for decentralized social platforms.

The integration's timing is particularly strategic as enterprise brands seek to diversify their social media presence beyond traditional centralized platforms. Bluesky's architecture, which gives users more control over their experience, creates unique opportunities for brands to engage with highly targeted, interest-based communities. This approach aligns with the broader market trend toward more authentic, community-driven engagement.

From a competitive standpoint, this integration strengthens Sprinklr's unified platform offering. By being among the first enterprise-grade solutions to support Bluesky, Sprinklr gains a first-mover advantage in serving brands looking to expand into decentralized social networks. The integration's comprehensive feature set - including content publishing, social listening, and analytics - maintains Sprinklr's position as a full-service social media management solution.

For enterprise customers, the integration offers several key advantages:

• Streamlined workflow integration with existing social media management processes
• Access to Bluesky's highly engaged user base without additional platform investments
• Enhanced ability to track and analyze performance across traditional and decentralized social platforms
• Opportunity to establish early presence in emerging communities

However, the true value proposition extends beyond mere platform access. Bluesky's emphasis on organic community engagement and authentic content creation aligns with evolving consumer preferences, potentially offering higher engagement rates and more meaningful brand-consumer interactions. This could translate into improved ROI for social media marketing efforts, particularly among digitally native audiences who value platform transparency and user control.

The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies.

“Bluesky grew from a community of 3 million invite-only users at its February 2024 launch, to a public app with more than 30 million users in just one year,” said Sprinklr SVP, Global Alliances & Partners Jim Nairn. “The rapid growth and engagement levels on Bluesky are impressive, and our customers have looked to Sprinklr to help them seamlessly integrate this platform into their global strategies. We are excited to empower enterprise brands with the ability to engage meaningfully and gain valuable insights from this growing community.”

With this new API integration, Sprinklr offers customers the ability to:

• Create, manage, and publish content to Bluesky through Sprinklr
• Include Bluesky data in social listening dashboards and research
• Track Broader analytics and insights to inform business strategy

“Bluesky is a home for creators. We see Bluesky as the lobby to the open web, and want to help everyone reach their audiences,” said Bluesky COO, Rose Wang. “We are excited to partner with Sprinklr to help enable some of the world’s largest brands to create quality content that adds value to the community. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they will get a massive return.”

“Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests,” said Sprinklr Vice President of Partner Strategy and Development, Jim Tomanchek. “In an ever-growing social ecosystem, consumers are self-selecting and identifying themselves based on their passions and interests. Brands need to be contextually informed about and able to participate in these communities. Those that can provide value will see engagement and return from these passionate customers.”

For more information on integrating Bluesky into your social channel strategy, visit www.Sprinklr.com or contact your Sprinklr representative.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,800 valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 60% of the Fortune 100. Sprinklr’s value to the enterprise is simple: We un-silo teams to make customers happier.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250213906433/en/

Press Contacts

Austin DeArman, Sprinklr:

pr@sprinklr.com

Emily Liu, Bluesky:

press@blueskyweb.xyz

Source: Sprinklr

FAQ

What does Sprinklr's (CXM) new Bluesky integration offer to customers?

The integration allows customers to create and publish content to Bluesky, include Bluesky data in social listening dashboards, and track analytics to inform business strategy.

How many users does Bluesky have after its February 2024 launch?

Bluesky grew from 3 million invite-only users at launch to more than 30 million users in just one year.

What are the key features of Sprinklr's (CXM) Bluesky integration?

Key features include content creation and publishing capabilities, social listening dashboard integration, and analytics tracking for business strategy insights.

How will the Bluesky integration benefit Sprinklr (CXM) enterprise customers?

The integration enables enterprises to engage with Bluesky's highly engaged community, deliver consistent content, and gather valuable insights to inform their brand strategies.