Carvana and Jimmie Johnson Select Sonoran Desert-Inspired Paint Scheme as Fan Contest Winner
Carvana, in collaboration with NASCAR legend Jimmie Johnson and LEGACY MOTOR CLUB, has unveiled the winning paint scheme from their Fan Design Contest. Ben Moore, a longtime fan, created a Sonoran Desert-inspired livery for Johnson's No. 84 Toyota, capturing the essence of Arizona's landscape.
The design features vibrant hues of a Sonoran sunrise, including purples, oranges, and yellows, along with silhouettes of iconic desert landscapes like Monument Valley and saguaro cacti. This unique paint scheme will make its debut at the NASCAR Cup Series Championship at Phoenix Raceway on November 10.
Jimmie Johnson expressed his excitement about the design, praising its representation of the Phoenix landscape. Ryan Keeton, Carvana's co-founder and Chief Brand Officer, highlighted the impressive artistic talent displayed in the contest entries.
Carvana, in collaborazione con la leggenda di NASCAR Jimmie Johnson e LEGACY MOTOR CLUB, ha svelato il vincitore del concorso di design realizzato dai fan. Ben Moore, un fan di lunga data, ha creato una livrea ispirata al deserto di Sonora per la Toyota numero 84 di Johnson, catturando l'essenza del paesaggio dell'Arizona.
Il design presenta sfumature vivaci di un'alba nel Sonora, inclusi viola, arancioni e gialli, insieme a silhouette di paesaggi desertici iconici come Monument Valley e i cactus saguaro. Questa unica livrea farà il suo debutto al NASCAR Cup Series Championship presso il Phoenix Raceway il 10 novembre.
Jimmie Johnson ha espresso il suo entusiasmo per il design, lodando la sua rappresentazione del paesaggio di Phoenix. Ryan Keeton, co-fondatore e Chief Brand Officer di Carvana, ha evidenziato il notevole talento artistico mostrato nelle opere partecipanti al concorso.
Carvana, en colaboración con la leyenda de NASCAR Jimmie Johnson y LEGACY MOTOR CLUB, ha revelado el esquema de pintura ganador de su Concurso de Diseño de Fanáticos. Ben Moore, un fan de toda la vida, creó una livery inspirada en el desierto de Sonora para el Toyota número 84 de Johnson, capturando la esencia del paisaje de Arizona.
El diseño presenta tonos vibrantes de un amanecer sonorense, incluyendo púrpuras, naranjas y amarillos, junto con siluetas de paisajes desérticos icónicos como Monument Valley y los cactus saguaro. Este esquema de pintura único hará su debut en el NASCAR Cup Series Championship en el Phoenix Raceway el 10 de noviembre.
Jimmie Johnson expresó su entusiasmo por el diseño, elogiando su representación del paisaje de Phoenix. Ryan Keeton, cofundador y CBO de Carvana, destacó el notable talento artístico exhibido en las entradas del concurso.
Carvana는 NASCAR 전설 지미 존슨과 LEGACY MOTOR CLUB과 협력하여 팬 디자인 공모전의 우승 페인트 도안을 공개했습니다. 벤 무어라는 오랜 팬이 존슨의 84번 도요타를 위한 소노란 사막에서 영감을 받은 디자인을 제작하여 애리조나의 풍경의 본질을 담아냈습니다.
이 디자인은 보라색, 주황색, 노란색을 포함한 소노란 일출의 생생한 색조와, 모뉴먼트 밸리 및 사구아로 선인장과 같은 상징적인 사막 경관의 실루엣을 특징으로 합니다. 이 독특한 페인트 스킴은 NASCAR 컵 시리즈 챔피언십에서 11월 10일 피닉스 레이스웨이에서 데뷔할 예정입니다.
지미 존슨은 이번 디자인에 대한 기대감을 표명하며 피닉스의 풍경을 잘 표현했다고 찬양했습니다. 라이언 키턴, 카바나의 공동 창립자이자 브랜드 최고 책임자는 공모전의 출품작에서 보여진 인상적인 예술적 재능을 강조했습니다.
Carvana, en collaboration avec la légende de NASCAR Jimmie Johnson et LEGACY MOTOR CLUB, a présenté le schéma de peinture gagnant de leur Concours de Design Fan. Ben Moore, un fan de longue date, a créé une livery inspirée du désert de Sonora pour la Toyota numéro 84 de Johnson, capturant l'essence du paysage de l'Arizona.
Le design présente des teintes vibrantes d'un lever de soleil sonoran, y compris des violets, des oranges et des jaunes, ainsi que des silhouettes de paysages désertiques emblématiques comme Monument Valley et les cactus saguaro. Ce schéma de peinture unique fera ses débuts lors du NASCAR Cup Series Championship au Phoenix Raceway le 10 novembre.
Jimmie Johnson a exprimé son enthousiasme pour ce design, louant sa représentation du paysage de Phoenix. Ryan Keeton, co-fondateur et directeur de marque de Carvana, a souligné le talent artistique impressionnant exhibé dans les participations au concours.
Carvana hat in Zusammenarbeit mit NASCAR-Legende Jimmie Johnson und LEGACY MOTOR CLUB das gewinnende Farbschema aus ihrem Fan-Design-Wettbewerb enthüllt. Ben Moore, ein langjähriger Fan, hat ein vom Sonoran Desert inspiriertes Design für Johnsons Toyota mit der Nummer 84 entworfen, das das Wesen der Arizona-Landschaft einfängt.
Das Design zeigt lebendige Farben eines Sonoran Sonnenaufgangs, einschließlich Lila, Orange und Gelb, sowie Silhouetten ikonischer Wüstenlandschaften wie dem Monument Valley und den Saguaro-Kaktussen. Dieses einzigartige Farbschema wird beim NASCAR Cup Series Championship am 10. November auf dem Phoenix Raceway seine Premiere feiern.
Jimmie Johnson äußerte seine Begeisterung für das Design und lobte seine Darstellung der Landschaft von Phoenix. Ryan Keeton, Mitbegründer und Chief Brand Officer von Carvana, hob das beeindruckende künstlerische Talent hervor, das in den Einsendungen des Wettbewerbs gezeigt wurde.
- Collaboration with NASCAR legend Jimmie Johnson enhances brand visibility
- Fan engagement through design contest strengthens customer relationships
- Unique paint scheme may attract additional media attention and fan interest
- None.
Jimmie Johnson's No. 84 Toyota Gets a Fan-Designed Makeover for NASCAR Championship Cup
Carvana and Jimmie Johnson Reveal NASCAR Cup Series Championship Paint Scheme (Photo: Business Wire)
“I’m thrilled with Ben’s extraordinary design. It beautifully captures the essence of the Phoenix landscape,” said Jimmie Johnson. “It’s a unique and stunning tribute, and I’m excited to hit the track with it!”
Moore’s design captures the vivid hues of a Sonoran sunrise—featuring purples, oranges, and yellows—and incorporates silhouettes of iconic desert landscapes, from Monument Valley’s sandstone formations to Arizona's signature saguaro cacti. The paint scheme will debut at the Phoenix Raceway for the NASCAR Cup Series Championship on November 10.
“It’s been incredible to see the outpouring of entries and expression of artistic talent in this contest,” said Ryan Keeton, Carvana co-founder and Chief Brand Officer. “The winning design perfectly reflects the spirit of Arizona for Jimmie’s race in Phoenix.”
Fans can catch Johnson’s desert-themed paint scheme on the track on Sunday, November 10, as he races in the NASCAR season finale at Phoenix Raceway at 3 p.m. EST. For an exclusive first look at the new design and for highlights from the championship series, follow Carvana Racing on Instagram and X.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Over the past decade, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can choose from tens of thousands of vehicles, get financing, trade-in, and complete a purchase entirely online with the convenience of home delivery or local pick up in over 300 U.S. markets. Carvana’s vertically integrated platform is powered by its passionate team, unique national infrastructure, and purpose-built technology. Carvana is a Fortune 500 company and is proud to be recognized by Forbes as one of America’s Best Employers.
For more information, please visit www.carvana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241016897953/en/
Carvana Communications
press@carvana.com
Source: Carvana
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