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Academy Sports + Outdoors Hits It Out of the Park with Grand Slam Deals on Top Youth Baseball, Softball Brands

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Academy Sports + Outdoors (Nasdaq: ASO) launched its annual Grand Slam promotion March 2–March 15, 2026, offering limited-time savings up to 50% off on youth baseball, softball and T-ball gear.

The event features top brands, a new 100% Sunglasses assortment inspired by MLB talent, community donations totaling $6,000, and card/rewards incentives for additional savings.

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News Market Reaction – ASO

+1.77%
+1.77% Session close to close

In the Mar 4 session, ASO gained 1.77%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Academy’s Grand Slam promotion with discounts up to 50 percent on youth...
Analysis

This announcement highlights Academy’s Grand Slam promotion with discounts up to 50 percent on youth baseball and softball gear, plus expanded branded assortments and community donations of $3,000 each to two local initiatives. Contextually, prior financial updates, like the Q3 FY2025 results and dividend declaration, drew clearer market responses than community or branding news. Investors monitoring this event may focus on subsequent sales data and how seasonal traffic trends compare with past promotions.

Key Figures

Promotion discount: up to 50 percent off Sunglasses frames: 4 frames YMCA donation: $3,000 +5 more
8 metrics
Promotion discount up to 50 percent off Limited-time Grand Slam youth sports gear event
Sunglasses frames 4 frames Launch of 100% Sunglasses assortment in select channels
YMCA donation $3,000 Support for local kids via YMCA of Central Kentucky
High school softball donation $3,000 Support for a local high school softball team in Mullins, SC
Price match guarantee 5% Academy beats competitor prices by 5%
Credit card discount 5% Incremental savings on all purchases with Academy Credit Card
New cardholder bonus $15 off Discount on first purchase after Academy Credit Card approval
Rewards welcome offer 10% myAcademy rewards program welcome discount

Historical Context

4 past events · Latest: Dec 19 (Positive)
Pattern 4 events
Date Event Sentiment 24h Move Catalyst
Dec 19 Community giving Positive -2.2% Holiday community giving with gift cards and events across footprint.
Dec 19 Community giving Positive -2.2% Repeat report of holiday giving, sizeable support for local families.
Dec 09 Earnings update Positive +8.6% Q3 FY2025 results with sales and EPS growth and updated guidance.
Dec 05 Dividend declaration Positive +1.9% Quarterly cash dividend announcement for shareholders of record.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Operational and financial updates have drawn positive reactions, while community and governance announcements have sometimes coincided with share price pullbacks.

Recent Company History

Over the past few months, Academy Sports + Outdoors reported Q3 FY2025 results with rising net sales and EPS, and the stock gained 8.64% afterward. A quarterly dividend announcement on Dec 4, 2025 also saw a positive reaction. In contrast, community giving news on Dec 19, 2025 and board appointments on Dec 1, 2025 coincided with modest declines. Today’s Grand Slam promotion fits the pattern of brand- and customer-focused news rather than a core financial catalyst.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Company offers limited-time deals up to 50 percent off gear ahead of youth spring sports season

KATY, Texas, March 4, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy" or the "Company") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce the return of its annual Grand Slam promotion, taking place Monday, March 2 through Sunday, March 15. The limited-time event will help families gear up for the youth baseball, softball, and T-ball seasons with exclusive deals and the latest drops, including savings up to 50 percent off the most trusted brands in the game.

Academy's Grand Slam promotion is a game changer for youth athletes and families looking for a convenient way to shop the season's best gear, from gloves and bats to apparel and training essentials. Customers will have access to an expanded assortment of the best gear from top brands at undefeatable prices, including: Rawlings, Easton, Marucci, Wilson, Baseball Lifestyle 101 and more.

"As we swing into spring sports, we're committed to helping every youth athlete have access to the best gear they need to play with confidence, without breaking the bank," said Academy Sports + Outdoors Executive Vice President and Chief Merchandising Officer Matt McCabe. "Academy's Grand Slam deals are all about making the game more accessible, more value-friendly and more fun. Whether your little leaguer is picking up a T‑ball bat for the first time or gearing up for competitive play, Academy is here to support every step of the way."

Building on Academy Sports + Outdoors' mission to deliver exceptional gear for every athlete, the company is launching 100% Sunglasses within its assortment online and in select stores. The assortment includes four frames with multiple colorways and features signature styles inspired by top MLB talent, including Michael Harris II, Elly De La Cruz and Juan Soto.

As part of Academy's ongoing commitment to giving back to the communities it serves and empowering youth athletes with the right gear to elevate their game, the 2026 Grand Slam event was marked by meaningful donations and charitable initiatives in local communities throughout its footprint. Academy partnered with the YMCA of Central Kentucky to donate $3,000 to local kids as well as teamed up with professional Carolina wide receiver Xavier Legette to donate $3,000 towards helping a local high school softball team gear up for their upcoming season in Legette's hometown of Mullins, SC.

Every Academy store is a fun destination where athletes and their families can find jerseys, uniforms, cleats, bats, gloves, mitts, helmets, backpacks, and more from top national brands at an everyday value, no matter where they are on the diamond. Academy also offers free services such as product delivery for oversized items to conveniently elevate your training game whether sluggers are in the market for home hitting systems, pitching machines, and more.

At Academy, you can always know you're getting the best deal every time and every day. Academy guarantees the best value by beating competitor prices by 5%. For even more savings, customers can shop with their Academy Credit Card and receive an incremental 5% off on all purchases. New Academy Credit Card cardholders receive $15 off their first purchase after approval.

Customers are invited to sign-up for Academy's rewards program, myAcademy, which includes a 10% welcome offer, lower free shipping minimum ($25), insider access to personalized offers, deals and products, faster online and in-app checkout, and an annual birthday reward. See Terms for more details.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy's current expectations and are not guarantees of future performance. Forward-looking statements may incorporate words such as "believe," "expect," "anticipate," "forward," "ahead," "opportunities," "plans," "priorities," "goals," "future," "short/long term," "will," "should," or the negative version of these words or other comparable words. Actual results may differ materially from these expectations due to changes in global, regional, or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Academy's control. These and other important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in Academy's filings with the U.S. Securities and Exchange Commission (the "SEC"), including Academy's Annual Report on Form 10-K under the caption "Part 1A.Risk Factors," as may be updated from time to time in our periodic filings with the SEC. Any forward-looking statement in this press release speaks only as of the date of this release. Academy undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

Media Contact: Brooke Fendley, Sr. Public Relations Specialist, publicrelations@academy.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/academy-sports--outdoors-hits-it-out-of-the-park-with-grand-slam-deals-on-top-youth-baseball-softball-brands-302703164.html

SOURCE Academy, Ltd. d/b/a Academy Sports + Outdoors

FAQ

What are the dates and discounts for Academy Sports + Outdoors (ASO) Grand Slam promotion in 2026?

The Grand Slam runs March 2–March 15, 2026 with deals up to 50% off. According to Academy, the limited-time event targets youth baseball, softball and T-ball needs with expanded assortments from top brands.

Which brands and new products does ASO feature in its 2026 Grand Slam youth sports sale?

The promotion includes brands like Rawlings, Easton, Marucci, Wilson and more. According to Academy, it also launched a 100% Sunglasses assortment with frames inspired by MLB players Michael Harris II, Elly De La Cruz and Juan Soto.

How can ASO customers save additional money during the Grand Slam event in March 2026?

Customers get extra savings via the Academy Credit Card and myAcademy rewards program. According to Academy, cardholders receive an incremental 5% off and new cardholders get $15 off after approval.

Did Academy Sports + Outdoors make charitable donations during the 2026 Grand Slam promotion?

Yes. Academy donated a total of $6,000 through community partnerships during the event. According to Academy, $3,000 went to the YMCA of Central Kentucky and $3,000 supported a high school softball team in Mullins, SC.

What services and conveniences does ASO offer shoppers during the Grand Slam youth sports sale?

Academy offers expanded assortments, in-store pickup and free oversized item delivery where available. According to Academy, services include delivery for bulky gear and access to training equipment like pitching machines and hitting systems.