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CubeSmart’s Chief Operating Officer Joel Keaton to Retire Following an Over 30 Year Career in the Self-Storage Industry

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CubeSmart (NYSE: CUBE) announced that Chief Operating Officer Joel Keaton will retire on April 30, 2025, after nearly 15 years with the company. Following his retirement, Keaton will serve as a consultant to ensure a smooth transition.

The company announced two key leadership promotions: Amy Cross will be promoted to Executive Vice President, Technology, Data Science, and Marketing from her current role as Senior Vice President of Information Technology and Revenue Management. Guy Middlebrooks will be promoted to Executive Vice President, Operations from his current position as Senior Vice President of Third Party Management.

Cross, who has been with CubeSmart for six years, previously served as Vice President of Digital Technology and Strategy at Aramark. Middlebrooks, a 19-year company veteran, has played a important role in growing CubeSmart's managed portfolio over the last decade.

CubeSmart (NYSE: CUBE) ha annunciato che il Direttore Operativo Joel Keaton andrà in pensione il 30 aprile 2025, dopo quasi 15 anni nell'azienda. Dopo il suo ritiro, Keaton fungerà da consulente per garantire una transizione fluida.

L'azienda ha annunciato due importanti promozioni nella leadership: Amy Cross sarà promossa a Vicepresidente Esecutivo, Tecnologia, Data Science e Marketing, partendo dal suo attuale ruolo di Vicepresidente Senior di Information Technology e Revenue Management. Guy Middlebrooks sarà promosso a Vicepresidente Esecutivo, Operazioni, partendo dalla sua attuale posizione di Vicepresidente Senior di Third Party Management.

Cross, che è con CubeSmart da sei anni, ha precedentemente ricoperto il ruolo di Vicepresidente della Tecnologia Digitale e Strategia presso Aramark. Middlebrooks, un veterano dell'azienda da 19 anni, ha avuto un ruolo importante nella crescita del portafoglio gestito da CubeSmart nell'ultimo decennio.

CubeSmart (NYSE: CUBE) anunció que el Director de Operaciones Joel Keaton se retirará el 30 de abril de 2025, después de casi 15 años en la empresa. Tras su retiro, Keaton actuará como consultor para asegurar una transición fluida.

La compañía anunció dos promociones clave en el liderazgo: Amy Cross será promovida a Vicepresidenta Ejecutiva, Tecnología, Ciencia de Datos y Marketing, desde su actual puesto como Vicepresidenta Senior de Tecnología de la Información y Gestión de Ingresos. Guy Middlebrooks será promovido a Vicepresidente Ejecutivo, Operaciones, desde su actual posición como Vicepresidente Senior de Gestión de Terceros.

Cross, que ha estado en CubeSmart durante seis años, anteriormente se desempeñó como Vicepresidenta de Tecnología Digital y Estrategia en Aramark. Middlebrooks, un veterano de la empresa de 19 años, ha jugado un papel importante en el crecimiento del portafolio gestionado de CubeSmart durante la última década.

큐브스마트 (NYSE: CUBE)는 운영 책임자 조엘 키튼이 회사를 거의 15년 동안 재직한 후 2025년 4월 30일에 은퇴한다고 발표했습니다. 그의 은퇴 이후, 키튼은 원활한 전환을 보장하기 위해 컨설턴트로 활동할 예정입니다.

회사는 두 명의 주요 리더십 승진을 발표했습니다: 에이미 크로스가 현재 정보 기술 및 수익 관리의 수석 부사장직에서 기술, 데이터 과학 및 마케팅의 부사장으로 승진합니다. 가이 미들브룩스는 현재 제3자 관리의 수석 부사장직에서 운영의 부사장으로 승진합니다.

크로스는 큐브스마트에서 6년 동안 근무했으며, 이전에는 아라마크에서 디지털 기술 및 전략 부사장으로 재직했습니다. 미들브룩스는 19년 경력의 회사 베테랑으로, 지난 10년 동안 큐브스마트의 관리 포트폴리오 성장에 중요한 역할을 해왔습니다.

CubeSmart (NYSE: CUBE) a annoncé que le directeur des opérations Joel Keaton prendra sa retraite le 30 avril 2025, après près de 15 ans au sein de l'entreprise. Après sa retraite, Keaton exercera en tant que consultant pour assurer une transition en douceur.

L'entreprise a annoncé deux promotions clés au sein de la direction : Amy Cross sera promue au poste de vice-présidente exécutive, Technologie, Science des données et Marketing, à partir de son rôle actuel de vice-présidente senior des technologies de l'information et de la gestion des revenus. Guy Middlebrooks sera promu au poste de vice-président exécutif, Opérations, à partir de sa position actuelle de vice-président senior de la gestion des tiers.

Cross, qui est avec CubeSmart depuis six ans, a précédemment occupé le poste de vice-présidente de la technologie numérique et de la stratégie chez Aramark. Middlebrooks, un vétéran de l'entreprise depuis 19 ans, a joué un rôle important dans la croissance du portefeuille géré de CubeSmart au cours de la dernière décennie.

CubeSmart (NYSE: CUBE) gab bekannt, dass der Chief Operating Officer Joel Keaton am 30. April 2025 nach fast 15 Jahren im Unternehmen in den Ruhestand gehen wird. Nach seinem Rücktritt wird Keaton als Berater tätig sein, um einen reibungslosen Übergang zu gewährleisten.

Das Unternehmen gab zwei wichtige Beförderungen in der Führungsebene bekannt: Amy Cross wird von ihrer derzeitigen Position als Senior Vice President für Informationstechnologie und Umsatzmanagement zur Executive Vice President für Technologie, Datenwissenschaft und Marketing befördert. Guy Middlebrooks wird von seiner aktuellen Position als Senior Vice President für Third Party Management zum Executive Vice President für Operationen befördert.

Cross, die seit sechs Jahren bei CubeSmart ist, war zuvor Vice President für digitale Technologie und Strategie bei Aramark. Middlebrooks, ein 19-jähriger Unternehmensveteran, hat in den letzten zehn Jahren eine wichtige Rolle beim Wachstum des verwalteten Portfolios von CubeSmart gespielt.

Positive
  • Internal promotion of experienced executives ensures leadership continuity
  • Retiring COO will remain as consultant to facilitate smooth transition
  • Promotion of technology-focused executive (Cross) signals commitment to digital transformation
Negative
  • None.

Company Promotes Proven Leaders to Continue Driving Growth and Value Creation

MALVERN, Pa., Jan. 17, 2025 (GLOBE NEWSWIRE) -- CubeSmart (NYSE: CUBE) announced today that Joel Keaton, Chief Operating Officer, will retire effective April 30, 2025. In connection with Mr. Keaton’s planned retirement, the Company is promoting proven leaders to assume his responsibilities. Following his retirement, Mr. Keaton will serve as a consultant to CubeSmart to ensure a smooth transition.

In connection with Joel’s retirement, we are pleased to announce the following leadership changes:

  • Amy Cross will be promoted to Executive Vice President, Technology, Data Science, and Marketing. Ms. Cross currently serves as Senior Vice President, Information Technology and Revenue Management. She has been with the Company for six years and has led the transformation of CubeSmart’s IT function, as well as the evolution of its data-driven operational platform. Prior to joining CubeSmart, Ms. Cross was Vice President of Digital Technology and Strategy at Aramark. Ms. Cross will report to President and Chief Executive Officer Christopher Marr.
  • Guy Middlebrooks will be promoted to Executive Vice President, Operations.
    Mr. Middlebrooks currently serves as Senior Vice President, Third Party Management, and he has been instrumental in growing CubeSmart’s managed portfolio over the last decade. During his 19 years with the company, he has also served as a District Manager and Director of Operations. In his new role, he will oversee the Company’s field operations organization in addition to third party management and store transitions. Mr. Middlebrooks will also report to Mr. Marr.

“On behalf of the Board and our entire CubeSmart team, I congratulate Joel on his successful career – including his nearly 15 years at our company – and thank him for his strategic guidance and innumerable contributions to CubeSmart’s growth and success,” said Mr. Marr. “We are proud to have cultivated such a deep bench of talent across the organization and know that Amy and Guy have the right skills and experience to continue advancing our strategy, refine our industry-leading platform, exceed the expectations of customers and grow our business. I am confident CubeSmart is poised for continued value creation both near-term and for decades to come.”

“I am grateful to have been a part of the CubeSmart team and extremely proud of what we have accomplished during my time at the Company – including streamlining our operations, refining our digital platforms and improving the overall customer experience,” said Mr. Keaton. “I look forward to working closely with the leadership team to ensure a seamless transition and maintain and build on CubeSmart’s position at the forefront of the self-storage industry.”

About the Company

CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 1,528 self-storage properties across the United States. According to the 2024 Self Storage Almanac, CubeSmart is one of the top three owners and operators of self-storage properties in the U.S.

The Company’s mission is to simplify the organizational and logistical challenges created by the many life events and business needs of its customers through innovative solutions, unparalleled service, and genuine care. The Company's self-storage properties are designed to offer affordable, easily accessible, and, in most locations, climate-controlled storage space for residential and commercial customers.

For more information about business and personal storage or to learn more about the Company and find a nearby storage facility, visit www.cubesmart.com or call CubeSmart toll free at 800-800-1717.

Company Contact:

CubeSmart
Josh Schutzer
Vice President, Finance
610-535-5700


FAQ

When will CubeSmart (CUBE) COO Joel Keaton retire?

Joel Keaton will retire as CubeSmart's Chief Operating Officer effective April 30, 2025.

Who will replace Joel Keaton at CubeSmart (CUBE)?

His responsibilities will be divided between Amy Cross, promoted to EVP of Technology, Data Science, and Marketing, and Guy Middlebrooks, promoted to EVP of Operations.

What is Amy Cross's background at CubeSmart (CUBE)?

Amy Cross has been with CubeSmart for six years as Senior Vice President of Information Technology and Revenue Management, previously serving as VP of Digital Technology and Strategy at Aramark.

How long has Guy Middlebrooks been with CubeSmart (CUBE)?

Guy Middlebrooks has been with CubeSmart for 19 years, serving as Senior Vice President of Third Party Management, District Manager, and Director of Operations.

Will Joel Keaton maintain any role with CubeSmart (CUBE) after retirement?

Yes, Joel Keaton will serve as a consultant to CubeSmart after his retirement to ensure a smooth transition.

CubeSmart

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