Design Collective Takes Home Seven 2023 NAUMD Image of the Year Awards
Design Collective® by Cintas achieved 7 Image of the Year Awards at the NAUMD annual convention in Atlanta, recognizing excellence in employee apparel across various industries. Notable awards include:
- Entertainment: Ritz Carlton Yacht Collection
- Lodging: The Conrad Nashville
- Lodging: Renaissance Aruba
- Restaurants: The Shore House at Hotel Del Coronado
- Retail: Verizon Retail Team Apparel
- Services: ADT Sales Team Program
- Transportation: Pepsi Bottling Ventures Apparel Program
Each awarded program emphasized collaboration, unique designs, and functionality tailored to employee needs while enhancing brand identity.
- Awarded 7 Image of the Year Awards, showcasing excellence in employee apparel.
- Strong collaborations with prestigious brands like Ritz Carlton and Verizon enhance market reputation.
- Focus on innovative design and functionality, appealing to a wide range of industries.
- None.
Design Collective and its clients were recognized for award- winning programs in the following categories:
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Entertainment – Cruise Ships Category:
Ritz Carlton Yacht Collection - Lodging – Hotels & Motels Category: The Conrad Nashville
- Lodging – Resorts Category: Renaissance Aruba Roll Out
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Restaurants – Single Location Category: The Shore House at
Hotel Del Coronado - Retail – Specialty Store Category: Verizon Retail Team Apparel
- Services – Property Management Category: ADT Sales Team Program
- Transportation − Shipping and Delivery Category: Pepsi Bottling Ventures Apparel Program
“We are honored to be recognized for our collaborative work with each of these clients. Our design process focuses on creating apparel employees want to wear, helping them feel inspired to look and feel their best,” says
Design Collective in collaboration with The
The bespoke collection was designed to keep style and aesthetics at the forefront, while making sure the apparel translated well on all body types of the 250-crew team. The goal was to provide a wardrobe program suitable to handle offshore elements — easy to launder, ease of movement, and innovative SPF fabric technology—specifically created to withstand environmental conditions.
The goal was to create an overall tailored, European fit, contemporary in fashion and interesting in detail. Prints such as “Dazzle Camouflage” were positioned throughout the collection on tailored accessories like silk scarves and pocket squares. Intricate details spanned across custom buttons on select tailored pieces and custom lanyards, creating unique but dynamic brand image.
The Conrad Nashville
The collaboration with Design Collective and Conrad Nashville included a rollout focused on creating a tailored look reflective of the overall brand image. The apparel collection was created for a staff of 275, including front and back of house, to maintain an elegant and creative look complementary to the authentic and luxurious Conrad experience.
Design inspiration was collected and sourced from the heart of downtown
Renaissance
Designing a program catering to a fun and comfortable atmosphere was the goal in this collaborative process with Design Collective and Renaissance Aruba. A program created with a distinctive style and the ability to have shorter lead-times.
Development included researching color, print, and material designed to withstand a tropical environment. Special fabrics containing breathable, anti-microbial, and UV protection properties were incorporated in garments such as the button-down shirt/blouse styles, allowing staff to remain cool and comfortable while performing their daily functions.
Consistent branding was placed in different positions throughout the program. Using the pink color of the flamingo logo, placing foliage prints throughout the fabric, and the bold pink “R” throughout the collection provided a complete brand story in a fun conversational way.
The Shore House at
The apparel program for The Shore House at
The design phase included a site visit by the Design Collective team exploring the environment, architecture, color palettes and current apparel, to create a program more aligned with the hotel’s image. With a coastal weather climate, garments needed to be breathable enough to endure warm weather, but light enough to provide layering options.
Wanting to maintain a classic silhouette with cool elements and a bespoke feel, designers used a sublimation print process in an abstract print, providing texture and overall appeal to the garments. The program included a curated mix of pieces from our wide range of product solutions, including custom designs.
Verizon Retail
Design Collective in collaboration with Verizon Retail teamed up to create a modern, clean, and professional wardrobe program for a 15,000-employee staff to properly reflect the design sensibility of the Verizon brand. The focus was placed on creating a minimalistic, professional design focused on quality materials, allowing employees to dress for their day with ease and flexibility.
Attention was placed on key pieces such as modern blade polos featuring a short and long sleeve version, black jeans, and a black puffer as an optional layering piece. Fabrics such as double-faced knits with moisture wicking properties created a retail inspired look. Verizon logos in 3D print provided a clean and sharp appeal, speaking to the brand’s overall image.
Design Collective, in collaboration with the ADT Sales Team Program, came together to develop a living program model – a model offering apparel options which refresh and evolve at least once per year − allowing 2500 employees to shop options consistent with the overall brand identity.
The goal was to create an apparel program designed to help
Pepsi Bottling Ventures Apparel Program
Design Collective in collaboration with the
The apparel program consisted of garments made for an industrial environment, while maintaining a clean and crisp approach. Polo shirts, performance t-shirts, pants and shorts fabricated with features such as moisture-wick technology, breathable mechanical stretch, water-repellant, and insulation, to provide employees all-day comfort.
With designing the PBV Apparel Program, Design Collective kept in mind the environmental goals of reducing waste, choosing to incorporate Repreve®, material made
About Design Collective® by Cintas
The Design Collective® by Cintas is a distinctive fashion house dedicated to creating a modern wardrobe for employees. With design studios in
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