G-SHOCK INTRODUCES METAL COVERED SERIES FOR WOMEN

Rhea-AI Summary

Casio America has launched the new GMS110 collection, enhancing the popular GM110 series with a compact design for smaller wrists. The collection features three models, including the GMS110-1A priced at $180 and two others at $200. Each watch boasts G-SHOCK technology such as shock resistance and 200-meter water resistance. Retail availability commenced on October 26, 2022, through select retailers and online platforms.

Positive

• Launch of GMS110 collection expands the GM110 series.
• Stylish and compact design enhances appeal for smaller wrists.
• Retail prices set at competitive rates ($180 and $200).
• All models equipped with advanced G-SHOCK technology.

Negative

• None.

The new series expands the popular GM110 series with a compact shape.

DOVER, N.J., Oct. 26, 2022 /PRNewswire/ -- Today, Casio America, Inc. is pleased to introduce the GMS110 collection, which is an expansion of the popular GM110 design. The new GMS110 collection offers the same appeal and luxury of the original men's collection, with a more compact size for a more comfortable and easier fit on a smaller wrist.

The new GMS110 collection utilizes advanced forging techniques to meticulously craft the complex form of the bezel -- which is challenging given the compact size -- as well as intensifying the texture of the metal with separate hairline and mirror finishes. The case width has been reduced to just 86% of the original GM110 to 42.0 mm, along with a profile slimmed by 3.9mm.

Each of the three models is comprised of a different color – the GMS110-1A features a silver color, the GMS110PG-1A uses pink gold IP, and the GMS110B-8A, inspired by the natural landscape, features a grey IP bezel and grey band. To further create a luxurious look, metallic-toned coloration on each part of the four-layered 3D dial design presents the impression of both depth and glamour. To finish the design, a smooth, minimal band is used to both enhance the detailed face of the watch and make it easy to coordinate with any outfit.

All three timepieces are equipped with G-SHOCK technology including:

• Shock Resistance
• 200-Meter Water Resistance
• Double LED Lights (Super Illuminator)
• Hand Shift Feature
• 5 Daily Alarms
• Stopwatch (24 Hour)
• Countdown Timer (60 Min)
• World Time (48 Cities)
• 12/24 Hour Time Formats

The GMS110-1A will retail for $180, and the GMS110PG-1A and GMS110B-8A will retail for $200. All watches in the collection will be available for purchase starting today, October 26^th at select retailers, gshock.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.

About G-SHOCK

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/

FOR MEDIA INQUIRIES CONTACT:
5WPR 
gshock@5wpr.com

Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com

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SOURCE Casio America, Inc.

FAQ

What is the price of the GMS110 collection by Casio?

The GMS110-1A retails for $180, while the other two models are priced at $200.

When was the GMS110 collection launched?

The GMS110 collection was launched on October 26, 2022.

What are the main features of the GMS110 watches?

The GMS110 watches feature shock resistance, 200-meter water resistance, and multiple alarms.

Where can I purchase the GMS110 collection?

The GMS110 collection is available at select retailers, gshock.com, and the G-SHOCK Soho store.

What distinguishes the GMS110 from the original GM110 series?

The GMS110 offers a more compact size while maintaining the luxury and appeal of the GM110 series.