CASIO RELEASES G-SHOCK COLLABORATION WITH BARBIE™
Casio America has announced a new -edition G-SHOCK watch (GMAS110BE-4A) in collaboration with Barbie™. The watch, priced at $170, will be available from March 13th at select retailers, gshock.com, and the G-SHOCK Soho store.
Based on the GMA-S110 model, this shock-resistant timepiece features a monochromatic pink color scheme with subtle variations across components. The design includes the Barbie™ logo on the band loop and 3 o'clock position, a heart-motif indicator at 9 o'clock, and the iconic Barbie™ silhouette on the band and case back.
Key features include:
- 200M Water Resistance
- Double LED Super Illuminator Light
- 5 Daily Alarms
- 1/100-Sec Stopwatch
- Countdown Timer
Casio America ha annunciato un nuovo orologio G-SHOCK in edizione limitata (GMAS110BE-4A) in collaborazione con Barbie™. L'orologio, dal prezzo di $170, sarà disponibile a partire dal 13 marzo presso rivenditori selezionati, su gshock.com e nel negozio G-SHOCK di Soho.
Basato sul modello GMA-S110, questo orologio resistente agli urti presenta una colorazione rosa monocromatica con sottili variazioni tra i componenti. Il design include il logo di Barbie™ sul passante del cinturino e nella posizione delle 3, un indicatore a forma di cuore alle 9 e la silhouette iconica di Barbie™ sul cinturino e sul retro della cassa.
Le caratteristiche principali includono:
- Resistenza all'acqua fino a 200M
- Doppia luce LED Super Illuminator
- 5 allarmi giornalieri
- Cronometro 1/100 di secondo
- Timer di conto alla rovescia
Casio America ha anunciado un nuevo reloj G-SHOCK de edición limitada (GMAS110BE-4A) en colaboración con Barbie™. El reloj, con un precio de $170, estará disponible a partir del 13 de marzo en minoristas selectos, en gshock.com y en la tienda G-SHOCK de Soho.
Basado en el modelo GMA-S110, esta pieza resistente a los golpes presenta un esquema de color rosa monocromático con sutiles variaciones en los componentes. El diseño incluye el logo de Barbie™ en el lazo de la correa y en la posición de las 3, un indicador con motivo de corazón a las 9 y la icónica silueta de Barbie™ en la correa y en la parte posterior de la caja.
Las características clave incluyen:
- Resistencia al agua de 200M
- Doble luz LED Super Illuminator
- 5 alarmas diarias
- Cronómetro de 1/100 de segundo
- Temporizador de cuenta atrás
카시오 아메리카가 바비™와 협력하여 새로운 G-SHOCK 한정판 시계 (GMAS110BE-4A)를 발표했습니다. 이 시계는 $170에 판매되며, 3월 13일부터 선택된 소매점, gshock.com 및 G-SHOCK 소호 매장에서 구매할 수 있습니다.
GMA-S110 모델을 기반으로 한 이 충격 저항 시계는 구성 요소마다 미세한 변화를 가진 단색 핑크 색상 조합을 특징으로 합니다. 디자인에는 밴드 루프와 3시 방향에 바비™ 로고가, 9시 방향에 하트 모양 표시기가, 밴드와 케이스 뒷면에 상징적인 바비™ 실루엣이 포함되어 있습니다.
주요 특징은 다음과 같습니다:
- 200M 방수
- 이중 LED 슈퍼 일루미네이터 조명
- 5개의 일일 알람
- 1/100초 스톱워치
- 카운트다운 타이머
Casio America a annoncé une nouvelle montre G-SHOCK en édition limitée (GMAS110BE-4A) en collaboration avec Barbie™. La montre, au prix de 170 $, sera disponible à partir du 13 mars chez des détaillants sélectionnés, sur gshock.com et dans le magasin G-SHOCK de Soho.
Basée sur le modèle GMA-S110, cette montre résistante aux chocs présente un schéma de couleur rose monochromatique avec des variations subtiles entre les composants. Le design comprend le logo Barbie™ sur la boucle du bracelet et à la position de 3 heures, un indicateur en forme de cœur à 9 heures, et la silhouette iconique de Barbie™ sur le bracelet et à l'arrière du boîtier.
Les caractéristiques clés incluent :
- Résistance à l'eau jusqu'à 200M
- Double lumière LED Super Illuminator
- 5 alarmes quotidiennes
- Chronomètre 1/100 de seconde
- Minuteur de compte à rebours
Casio America hat eine neue G-SHOCK-Uhrenedition (GMAS110BE-4A) in Zusammenarbeit mit Barbie™ angekündigt. Die Uhr, die 170 $ kostet, wird ab dem 13. März bei ausgewählten Einzelhändlern, auf gshock.com und im G-SHOCK-Store in Soho erhältlich sein.
Basierend auf dem Modell GMA-S110 verfügt dieses stoßfeste Zeitmessgerät über ein monochromes rosa Farbschema mit subtilen Variationen in den Komponenten. Das Design umfasst das Barbie™-Logo am Bandring und in der 3-Uhr-Position, einen Herzmotiv-Indikator bei 9 Uhr und die ikonische Barbie™-Silhouette am Band und auf der Rückseite des Gehäuses.
Wichtige Merkmale sind:
- 200M Wasserdichtigkeit
- Doppelte LED Super Illuminator-Lampe
- 5 tägliche Alarme
- 1/100-Sekunden-Stoppuhr
- Countdown-Timer
- -edition collaboration with iconic Barbie™ brand expanding market reach
- Strategic product launch targeting female demographic
- None.
The Limited-Edition GMAS110BE-4A Watch Expresses the Barbie™ Worldview
Barbie™ started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, Barbie™ continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.
The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The Barbie™ logo appears on the band loop and at the 3 o'clock position, and a heart-motif indicator adorns the inset dial at the 9 o'clock position. The band and case back also boast the famous Barbie™ silhouette, further projecting the Barbie™ worldview. The new watch also comes in special packaging inspired by Barbie™ doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new Barbie™ doll.
The new timepiece comes equipped with the following features:
- Shock Resistant
- 200M Water Resistant
- Double LED (Super Illuminator) Light
- 5 Daily Alarms
- 1/100-Sec Stopwatch
- Countdown Timer
The GMAS110BE-4A (
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of
About Barbie™
The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, Barbie™ has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, Barbie™ forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully.
About Casio America, Inc.
Casio America, Inc.,
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SOURCE Casio America, Inc.