CASIO G-SHOCK TO RELEASE NEW STAY GOLD COLLECTION
On August 24, 2022, Casio America unveiled the GSTB100GB-1A9, a luxurious addition to the G-SHOCK G-STEEL line. The watch features a brushed IP bezel, advanced Bluetooth connectivity, and Tough Solar Technology that harnesses light for power. It showcases a soft black urethane band with gold accents and various functionalities including a solar charge level indicator, dual-time world clock, and standard G-SHOCK features like water resistance and shock resistance. Retailing at $420, the watch will be available for pre-order starting now.
- Launch of the new GSTB100GB-1A9 watch enhances G-SHOCK's luxury product offerings.
- Incorporation of advanced features like Bluetooth connectivity and Tough Solar Technology increases product appeal.
- Competitive pricing at $420 positions it well within the market.
- None.
The latest G-STEEL exudes extravagance with a brushed IP bezel and dial treatments
DOVER, N.J., Aug. 24, 2022 /PRNewswire/ -- Today, Casio America, Inc. is pleased to announce the latest addition to G-SHOCK's G-STEEL line with the launch of the GSTB100GB-1A9. It's gold brushed IP Bezel and indexes offset the black dial to exude extravagance and style. Eye-catching style and refined toughness go together with this bold timepiece, reminiscent of the brand's trusted qualities yet perfect for the self-proclaimed trendsetter.
The soft, black urethane band with gold IP buckle, subtly complements the gold accents on the dial itself, establishing the perfect balance of discretion for those toying with modesty. A rotary turbine sub-dial at the 9 o'clock position exudes functional beauty, doubling as the watches solar charge level indicator. In typical G-STEEL fashion, humility ends with the design, as the tech features catapult this latest model into a category of its own. One of these features being Bluetooth capabilities that enable connectivity to the G-SHOCK Connected app expanding many of the timepiece's features with built-in Smartphone Link functions such as simple watch setting, timestamp with location, calendar reminder and the ever important phone finder function. The new model also includes advanced technical capabilities like Tough Solar Technology, made possible by the inclusion of a highly resilient film-like solar panel on the dial that allows the watch to convert power from even the weakest light sources. The high brightness LED (SUPER) light ensures visibility in the dark, while the World Time allows users to check the exact time in two cities simultaneously. Wanderlust has officially met its match in the GSTB100GB-1A9.
This timepiece also comes equipped with standard G-SHOCK technology including:
- Shock Resistant
- 200M Water Resistant
- Full Auto Calendar
- World Time (DUAL TIME)
- Daily Alarm
- Stopwatch
- LED (SUPER) Light
- 1s, 24H Stopwatch, SPL
- 1s, 24H Timer
Available at the beginning of September, the GSTB100GB-1A9 will retail for
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/.
FOR MEDIA INQUIRIES CONTACT:
5WPR for G-SHOCK
gshock@5wpr.com
Sue Vander Schans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com
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SOURCE Casio America, Inc.
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