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Creatd, Inc. (OTCQB: CRTD) is a leading innovator in digital technology and creator-centric platforms based in the United States. The company provides an array of tools and curated communities to assist creators, from bloggers to podcasters, in effectively monetizing their content. By enabling creators to connect with their ideal audiences and partner with relevant brands, Creatd fosters a robust ecosystem for storytelling and content creation.
The company has recently embarked on a strategic initiative to acquire TAMI Ventures Inc., marking a significant expansion in their portfolio. The proposed acquisition, set to be completed through an all-preferred shares transaction, aims to integrate TAMI Ventures' extensive portfolio of proprietary technology platforms, which include social media, sports betting, fantasy sports, eSports, and more. This merger not only broadens Creatd’s technological assets but also positions the combined entity to tap into the burgeoning sports betting market.
In 2023, the sports betting sector in the United States saw a record $119.84 billion wagered, highlighting its rapid growth and potential. Leveraging TAMI Ventures' capabilities, Creatd plans to introduce an innovative gaming social media platform that will empower digital influencers and content creators. This initiative is expected to generate significant growth synergies and enhance Creatd’s market presence.
Financially, Creatd is demonstrating strong resilience and strategic foresight. Following a reverse stock split, the company saw a 300% increase in valuation and eliminated nearly $1M in payables. The impending Schedule 13G filings by major investors, who control approximately 22% of Creatd’s publicly traded shares, reflect strong investor confidence and a commitment to the company’s growth trajectory.
Despite facing challenges such as delayed financial filings, Creatd remains focused on enhancing its net equity and cash reserves. The company anticipates releasing its 10-K report and Q1 financial filings in mid-2024, underscoring its commitment to transparency and robust financial health. Moving forward, Creatd aims to achieve uplisting to a national exchange, further solidifying its market position and shareholder value.
Jeremy Frommer, CEO of Creatd, Inc., emphasizes the company's dedication to building a diversified portfolio of leading-edge tech and media assets. The continued expansion of Vocal, a 100% owned social media technology platform subsidiary, along with strategic acquisitions, underscores Creatd's commitment to growth and innovation.
Creatd, Inc. (Nasdaq CM: CRTD) announced significant growth for its healthy food brand, Camp, which has sold over 45,000 boxes since Q4 2021. Despite supply-chain challenges, Camp has expanded its distribution through new partnerships with online wholesale marketplaces Faire and Mable. This development allows the brand to reach a broader audience, tapping into the $2T market represented by small businesses in North America and Europe. CEO Thomas Punch highlighted Camp's established position among leading healthy pasta brands.
Creatd, Inc. (Nasdaq CM: CRTD) announced significant growth for its WHE Agency, achieving a reach of over 26 million followers in 2022. The agency has expanded its roster by incorporating numerous celebrity influencers, enhancing its brand relationships with major companies like Alfa Romeo, Disney, and Nike. Notable new talents include 615 House Nashville and Meghan and Jack, contributing to increased revenue potential. WHE’s ongoing expansion positions it strongly in the creator economy, allowing for greater collaboration with a diverse range of brands.
Creatd, Inc. (Nasdaq: CRTD) announced the launch of its wellness beverage brand, Dune, at Erewhon Market in Southern California amid rising demand for premium wellness drinks. Dune's products quickly sold out at Urban Outfitters within two weeks, prompting a secondary order. CEO Thomas Punch emphasized Dune's appeal to health enthusiasts and influencers, highlighting its successful market entry. Erewhon Market praised Dune for its quality ingredients and aesthetics, reinforcing its commitment to premium offerings.
Creatd, Inc. (Nasdaq: CRTD) has received approval from the Nasdaq Hearings Panel to continue its stock listing, contingent upon meeting specific compliance requirements. The company must report shareholders' equity of at least $2.5M by March 31, 2022, and disclose successful fundraising activities by August 29, 2022. CEO Laurie Weisberg expressed optimism about achieving the company's regulatory and operational objectives.
Creatd, Inc. (Nasdaq CM: CRTD) has announced a partnership between its wellness beverage brand, Dune Glow Remedy, and the popular retailer Urban Outfitters. This collaboration will feature Dune's products in Urban Outfitters' Spring/Summer assortment, highlighting their appeal to health-conscious consumers. Dune aims to enhance its market presence through this strategic alliance, leveraging Urban Outfitters' strong customer base. Dune founder Thomas Punch expressed pride in the brand's growth and recognition within the competitive wellness market.
Creatd, Inc. (Nasdaq CM: CRTD) reported a 255% increase in GAAP revenue to $4.3 million for FY 2021, with non-GAAP revenue at $6.9 million. The company anticipates 2022 GAAP revenue of $8-10 million and non-GAAP revenue of $15-18 million. Operating expenses doubled to $32.4 million, with a comprehensive loss of $37.4 million. Cash at year-end was $3.8 million. The company achieved over 1.3 million creators on its Vocal platform and plans to enhance its recurring revenue model while pursuing new acquisitions.
Creatd, Inc. (Nasdaq: CRTD) announces plans to spin off its OG Collection and OG Gallery into a new publicly traded entity by Q3 2022. This spin-off aims to unlock the intangible value of the OG Collection, appraised between $6 million and $8 million, while improving Creatd's balance sheet and reducing costs. The OG Gallery, a Web 3.0 platform, is expected to enhance growth and creator engagement. Creatd will retain a minority interest in the new company, distributing the remaining shares to shareholders.
InTandem, in collaboration with Google and other partners, has launched a complimentary mentorship program aimed at helping minority-founded startups, particularly those led by Black, female, and Latine/x/a/o entrepreneurs, to accelerate growth post-Series A funding. The program features a proprietary curriculum and offers strategic marketing insights from industry leaders and technology experts. Participating startups will benefit from a structured approach to enhance their marketing capabilities and infrastructure as they aim to scale effectively.
Creatd, Inc. (Nasdaq CM: CRTD) announced the acquisition of Basis, a direct-to-consumer hydration brand, strengthening its portfolio in the wellness market. Founded in 2017, Basis benefits from strong online sales and aligns with Creatd Ventures' strategy of scaling creator-led brands. Creatd projects significant revenue growth, expecting fiscal year 2022 non-GAAP revenue between $15 to $20 million. Additionally, the company raised $2.7 million through a registered direct offering, enhancing its financial position. The acquisition marks Creatd's fifth since 2019, aiming to leverage existing supply chains for maximizing Basis' revenues.
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