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Creatd, Inc. (OTCQB: CRTD) is a leading innovator in digital technology and creator-centric platforms based in the United States. The company provides an array of tools and curated communities to assist creators, from bloggers to podcasters, in effectively monetizing their content. By enabling creators to connect with their ideal audiences and partner with relevant brands, Creatd fosters a robust ecosystem for storytelling and content creation.
The company has recently embarked on a strategic initiative to acquire TAMI Ventures Inc., marking a significant expansion in their portfolio. The proposed acquisition, set to be completed through an all-preferred shares transaction, aims to integrate TAMI Ventures' extensive portfolio of proprietary technology platforms, which include social media, sports betting, fantasy sports, eSports, and more. This merger not only broadens Creatd’s technological assets but also positions the combined entity to tap into the burgeoning sports betting market.
In 2023, the sports betting sector in the United States saw a record $119.84 billion wagered, highlighting its rapid growth and potential. Leveraging TAMI Ventures' capabilities, Creatd plans to introduce an innovative gaming social media platform that will empower digital influencers and content creators. This initiative is expected to generate significant growth synergies and enhance Creatd’s market presence.
Financially, Creatd is demonstrating strong resilience and strategic foresight. Following a reverse stock split, the company saw a 300% increase in valuation and eliminated nearly $1M in payables. The impending Schedule 13G filings by major investors, who control approximately 22% of Creatd’s publicly traded shares, reflect strong investor confidence and a commitment to the company’s growth trajectory.
Despite facing challenges such as delayed financial filings, Creatd remains focused on enhancing its net equity and cash reserves. The company anticipates releasing its 10-K report and Q1 financial filings in mid-2024, underscoring its commitment to transparency and robust financial health. Moving forward, Creatd aims to achieve uplisting to a national exchange, further solidifying its market position and shareholder value.
Jeremy Frommer, CEO of Creatd, Inc., emphasizes the company's dedication to building a diversified portfolio of leading-edge tech and media assets. The continued expansion of Vocal, a 100% owned social media technology platform subsidiary, along with strategic acquisitions, underscores Creatd's commitment to growth and innovation.
Creatd, Inc. (Nasdaq CM: CRTD) announced a rights offering aimed to raise up to $40 million through the sale of Units at $2.00 each. Each Unit comprises one share of common stock and two warrants with exercise prices of $3 and $6. If all warrants are exercised, additional proceeds of up to $180 million could be generated. The record date for subscription rights is yet to be determined. Proceeds are intended for business expansion and core technology focus. The offering is subject to SEC registration.
Creatd (Nasdaq: CRTD) announced the integration of Two Hat's AI-assisted moderation technology into its platform, Vocal, aiming to enhance user safety for creators and brands. Two Hat, acquired by Microsoft in 2021, is recognized for its content moderation solutions, aligning with Vocal's mission to support online community engagement. This partnership follows the launch of Vocal's new comments feature, furthering the company's commitment to streamline user-generated content moderation. Co-founder Justin Maury emphasized the importance of maintaining a curated environment for platform users.
Creatd, Inc. (Nasdaq CM: CRTD) has introduced a new graphic novel development initiative through its Creatd Studios, collaborating with artist Larry Blamire for the first project, Steam Wars. This graphic novel, set against a steampunk backdrop, is scheduled for release in Fall 2022 and features unique elements such as giant steam-powered machines and historical figures. The collaboration aims to merge creativity with technology, enhancing the Vocal platform's offerings. The project also anticipates future adaptations into games or screen productions.
Creatd, Inc. (Nasdaq CM: CRTD) announced that its DTC wellness drink, Dune Glow Remedy, has achieved a milestone of 100,000 bottles sold since its launch. The brand is also expanding its retail presence through a partnership with Urban Outfitters, placing Dune in 130 locations nationwide. CEO Thomas Punch highlighted the company's ability to leverage technology and data to facilitate brand growth. This expansion aligns with Creatd's goal of enhancing its e-commerce capabilities and supporting its ventures through strategic partnerships.
Creatd, Inc. (Nasdaq CM: CRTD) has onboarded four influencers from the WHE Agency to its Vocal platform, expanding its community to 1.5 million creators. These influencers—Caitlin Fladager, Emily Meagher, Sande Stevenson, and AshLee Frazier—bring a combined following of 4.2 million, enhancing Creatd's reach and engagement. CEO Tracy Willis highlighted the strategic integration as a way to foster deeper connections between influencers and their audiences. This move aligns with Creatd's ongoing strategy to leverage influencer networks to drive growth across its business lines.
Creatd, Inc. (Nasdaq CM: CRTD) announced its Q1 2022 financial results, revealing an 81% year-over-year revenue growth to nearly $1.4 million. The company achieved $2.5 million in non-GAAP revenue, while reducing operating expenses by a record 45%. Midway through Q2, revenues are already tracking above previous quarters, with guidance set between $1.55 million and $1.75 million. Key developments included the launch of Vocal's 'Comments' feature, the successful launch of Dune at Erewhon Market, and plans for an upcoming Investor Day webcast.
Creatd (Nasdaq CM: CRTD) has launched a revamped website and media kit for its content marketing arm, Vocal for Brands, aimed at attracting high-caliber brands. The new integrated approach combines Vocal for Brands with WHE Agency, enhancing influencer marketing capabilities. Recent collaborations include major brands like Amazon and Disney, with Vocal for Brands achieving its largest campaign with Ollie. The company expects to leverage its influencer network to drive brand awareness and product sales effectively.
Creatd, Inc. (Nasdaq: CRTD) has launched a new feature, Comments, on its Vocal platform, enhancing direct interaction between creators and audiences. This feature is highly requested and aims to boost social connectivity, engagement, and competitive advantage, similar to tools on platforms like TikTok and YouTube. Co-founder Justin Maury highlighted the importance of community feedback, pointing out that nearly 1 million stories have been shared on Vocal. The company remains focused on ensuring a safe environment and has plans to introduce more features, including a Vocal mobile app.
Creatd, Inc. (Nasdaq CM: CRTD) has announced its foray into podcast production through its transmedia arm, Creatd Studios. The first episode of a nonfiction series will launch in Summer 2022, focusing on wellness and personal development, with voice acted readings of personal essays from Vocal's creators. Following this, a fiction-focused miniseries will debut in Fall 2022, featuring stories from the Vocal+ Fiction Awards. Creatd partners with Pod People for production, aiming to enhance the visibility and revenue of its creators.
Creatd, Inc. (Nasdaq: CRTD) is entering the print publishing space by launching its first book, a fiction anthology featuring creators from its Vocal platform. Scheduled for Q1 2023, this initiative highlights Creatd's commitment to supporting its creator community by leveraging a vast library of user-generated content.
The anthology will include the top 25 stories from Vocal's recent Fiction Awards, which received over 13,000 submissions. The publication is in partnership with Unbound, a pioneering crowdfunded publisher, showcasing Creatd's innovative approach to literary discovery.
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