Countdown to Croc Day: A Month-Long Celebration for Crocs' Biggest Fans

Rhea-AI Summary

On September 18, 2020, Crocs, Inc. (NASDAQ: CROX) announced the return of Croctober, a month-long celebration of its Classic Clog. This year's festivities include the debut of the Croctober Jibbitz charm Calendar, offering 23 days of surprise charms leading up to Croc Day on October 23. The initiative aims to engage the passionate CrocNation community, encouraging fun and self-expression. Starting October 1, fans can participate in daily charm reveals on social media, while the #StrapBack TikTok challenge will enhance interactions with the brand.

Positive

• Launch of Croctober Jibbitz charm Calendar with 50 charms for $49.99, enhancing customer engagement.
• The countdown to Croc Day is designed to strengthen community bonds and brand loyalty.
• Collaboration with Afterpay introduces flexible payment options for customers.

Negative

• None.

BROOMFIELD, Colo., Sept. 18, 2020 /PRNewswire/ -- Inspired by the passion and authenticity of CrocNation, Croctober, a month-long celebration of the brand and its iconic Classic Clog, is back and bigger than ever. In fact, Crocs, Inc. (NASDAQ: CROX) a global leader in innovative, casual footwear, will celebrate this monumental time of the year with a little extra 'charm' and community engagement. 

Beginning September 22, the brand will debut its first-ever Croctober Jibbitz™ charm Calendar, which includes 23 days of Jibbitz™ charm surprises (including 50 charms) to help fans countdown to the marquee moment of the season: Croc Day on October 23. Each day of Croctober will take personalization to the next level with the excitement culminating with one more big surprise – not to be revealed until Croc Day. 

"Croctober is all about celebrating our passionate fans and the importance of being yourself," said Heidi Cooley, Crocs Head of Global Marketing. "Together with the Croc Day celebration, we have turned the month into a full-blown, fan-forward holiday. We will encourage our fans to have fun and be bold, because if you're a Crocs fan, all other holidays pale in comparison to Croctober." 

Starting October 1, CrocNation, the group of social media superfans that first staked claim to #NationalCrocDay in 2017 to show love for the brand, can follow along with Crocs on social media and, together, open each day's designated Jibbitz™ charms that align to a community call-to-action. 

What first started as a stateside ode to Crocs quickly turned into an annual, global celebration of Croc Day as part of the brand's Come As You Are™ campaign. In 2018, the brand released a custom gold faux crocodile-textured Classic Clog, and in 2019, fans got 'lit' with a limited-edition, Classic Clog featuring a fully-loaded curated assortment of custom, glow-in-the-dark Jibbitz™ charms – the first of their kind. 

The countdown to Croc Day will include a #StrapBack TikTok challenge conducted in collaboration with Afterpay, our new payment partner that gives Crocs fans the ability to receive pairs immediately and pay in four installments over time, interest-free. Together, we're enabling TikTok creators to dance along with a fan-inspired rap while finding interesting ways to do things with their Crocs™ shoes strap back. In addition to settling the age-old 'Crocs and Socks' debate, the brand will also sprinkle in surprise and delight activations to make this year's celebration a bright moment in an otherwise challenging year.

The Croctober Jibbitz™ charm Calendar will be available globally on Crocs.com, in select Crocs retail stores and select wholesale partners for $49.99 beginning September 22. Go buy it, tag @Crocs and celebrate the month with us as only CrocNation knows how. Because if you're a Crocs fan, all other holidays and even birthdays pale in comparison to Croc Day.

About Crocs, Inc.  
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. Crocs' proprietary Croslite™ material, a molded footwear technology, is included in the vast majority of Crocs' collection and delivers extraordinary comfort with each step. Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter. 

Media Contact 
Melissa Layton 
Crocs, Inc. 
mlayton@crocs.com 

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SOURCE Crocs, Inc.

FAQ

What is Croctober by Crocs (CROX)?

Croctober is a month-long celebration by Crocs that focuses on community engagement and the iconic Classic Clog, culminating in Croc Day on October 23.

When does the Croctober Jibbitz charm Calendar launch?

The Croctober Jibbitz charm Calendar will debut on September 22, 2020.

How much does the Croctober Jibbitz charm Calendar cost?

The Croctober Jibbitz charm Calendar is priced at $49.99.

What will happen on Croc Day (October 23)?

Croc Day will feature various celebrations and surprises, encouraging fans to express their creativity and love for Crocs.

What is the #StrapBack TikTok challenge related to Crocs?

The #StrapBack TikTok challenge invites fans to creatively engage with the brand through a dance challenge, enhancing community interaction.