HEYDUDE Partners with Heisman Trophy Winner, Travis Hunter, to Launch New "Unlike Anything" Global Brand Campaign
HEYDUDE, a Crocs (NASDAQ: CROX) brand, announces the launch of its new global campaign 'Unlike Anything' featuring Heisman Trophy winner Travis Hunter. The campaign marks Hunter's role as HEYDUDE's first-ever NFL prospect partner, showcasing the brand's casual footwear that combines individual style with lightweight comfort.
The campaign will highlight Hunter in various HEYDUDE Wally styles, including the Wally Stretch Sox and Wally Slipper, capturing his off-field activities such as fishing and gaming. The partnership includes new Wally product launches, coordinated social media efforts, and comprehensive marketing initiatives across digital and retail platforms.
Paul Nugent, CMO of HEYDUDE, emphasizes that this campaign represents a significant milestone for the brand, celebrating their community and unique positioning in the casual footwear market. The partnership with Hunter is described as the first of many under the 'Unlike Anything' platform.
HEYDUDE, un marchio di Crocs (NASDAQ: CROX), annuncia il lancio della sua nuova campagna globale 'Unlike Anything' con protagonista il vincitore del Trofeo Heisman Travis Hunter. La campagna segna il ruolo di Hunter come primo partner prospect della NFL per HEYDUDE, mettendo in mostra calzature casual che uniscono stile personale e comfort leggero.
La campagna evidenzierà Hunter in vari stili Wally di HEYDUDE, inclusi Wally Stretch Sox e Wally Slipper, catturando le sue attività al di fuori del campo come la pescata e i giochi. La partnership prevede il lancio di nuovi prodotti Wally, sforzi coordinati sui social media e iniziative di marketing complete su piattaforme digitali e retail.
Paul Nugent, CMO di HEYDUDE, sottolinea che questa campagna rappresenta un traguardo significativo per il marchio, celebrando la loro comunità e la loro unica posizione nel mercato delle calzature casual. La partnership con Hunter è descritta come la prima di molte sotto la piattaforma 'Unlike Anything'.
HEYDUDE, una marca de Crocs (NASDAQ: CROX), anuncia el lanzamiento de su nueva campaña global 'Unlike Anything' con el ganador del Trofeo Heisman Travis Hunter. La campaña resalta el papel de Hunter como el primer socio prospecto de la NFL para HEYDUDE, mostrando el calzado casual de la marca que combina estilo individual con comodidad ligera.
La campaña destacará a Hunter en varios estilos Wally de HEYDUDE, incluyendo Wally Stretch Sox y Wally Slipper, capturando sus actividades fuera del campo como la pesca y los videojuegos. La asociación incluye lanzamientos de nuevos productos Wally, esfuerzos coordinados en redes sociales e iniciativas de marketing integral a través de plataformas digitales y minoristas.
Paul Nugent, CMO de HEYDUDE, enfatiza que esta campaña representa un hito significativo para la marca, celebrando su comunidad y la posición única en el mercado del calzado casual. La colaboración con Hunter se describe como la primera de muchas dentro de la plataforma 'Unlike Anything'.
HEYDUDE는 Crocs (NASDAQ: CROX) 브랜드로서, 하이즈먼 트로피 수상자인 Travis Hunter를 특징으로 하는 새로운 글로벌 캠페인 'Unlike Anything'의 출범을 발표합니다. 이 캠페인은 헌터가 HEYDUDE의 첫 NFL 프로스펙트 파트너로서의 역할을 나타내며, 개인 스타일과 가벼운 편안함이 결합된 캐주얼 신발을 선보입니다.
캠페인은 HEYDUDE의 다양한 Wally 스타일에서 헌터를 강조할 예정이며, Wally Stretch Sox 및 Wally Slipper을 포함하여 낚시와 게임과 같은 필드 외 활동을 포착합니다. 이 파트너십에는 새로운 Wally 제품 출시, 조정된 소셜 미디어 활동, 디지털 및 소매 플랫폼 전반에 걸친 종합 마케팅 이니셔티브가 포함됩니다.
HEYDUDE의 CMO인 Paul Nugent는 이번 캠페인이 브랜드의 중요한 이정표를 나타내며, 그들의 커뮤니티와 캐주얼 신발 시장 내 독특한 입지를 축하한다고 강조합니다. 헌터와의 파트너십은 'Unlike Anything' 플랫폼 하에 이루어지는 여러 파트너십 중 첫 번째로 설명됩니다.
HEYDUDE, une marque de Crocs (NASDAQ: CROX), annonce le lancement de sa nouvelle campagne mondiale 'Unlike Anything' mettant en vedette le gagnant du Trophée Heisman Travis Hunter. La campagne marque le rôle de Hunter en tant que premier partenaire prospect de la NFL pour HEYDUDE, mettant en avant les chaussures décontractées de la marque qui allient style personnel et confort léger.
La campagne mettra en avant Hunter dans différents styles Wally de HEYDUDE, y compris les Wally Stretch Sox et Wally Slipper, immortalisation de ses activités en dehors du terrain telles que la pêche et les jeux vidéo. Le partenariat comprend le lancement de nouveaux produits Wally, des efforts coordonnés sur les réseaux sociaux et des initiatives de marketing complètes sur des plateformes numériques et de vente au détail.
Paul Nugent, CMO de HEYDUDE, souligne que cette campagne représente une étape importante pour la marque, célébrant leur communauté et leur position unique sur le marché des chaussures décontractées. Le partenariat avec Hunter est décrit comme le premier de nombreux autres sous la plateforme 'Unlike Anything'.
HEYDUDE, eine Marke von Crocs (NASDAQ: CROX), kündigt den Start ihrer neuen globalen Kampagne 'Unlike Anything' an, die den Heisman-Trophy-Gewinner Travis Hunter präsentiert. Die Kampagne markiert Hunters Rolle als ersten NFL-Potentialpartner von HEYDUDE und zeigt die lässigen Schuhe der Marke, die persönlichen Stil mit leichtem Komfort verbinden.
Die Kampagne wird Hunter in verschiedenen HEYDUDE Wally-Stilen hervorheben, einschließlich Wally Stretch Sox und Wally Slipper, und seine Aktivitäten abseits des Feldes wie Angeln und Gaming einfangen. Die Partnerschaft umfasst die Einführung neuer Wally-Produkte, koordinierte Social-Media-Bemühungen und umfassende Marketinginitiativen über digitale und stationäre Plattformen.
Paul Nugent, CMO von HEYDUDE, betont, dass diese Kampagne einen bedeutenden Meilenstein für die Marke darstellt, die ihre Gemeinschaft und ihre einzigartige Position im Bereich lässiger Schuhe feiert. Die Partnerschaft mit Hunter wird als die erste von vielen unter der Plattform 'Unlike Anything' beschrieben.
- Partnership with high-profile athlete Travis Hunter could boost brand visibility and market reach
- Launch of new global marketing campaign indicates strategic brand expansion
- Integration of product launches with marketing initiatives suggests coordinated growth strategy
- None.
Travis Hunter joins HEYDUDE as its first-ever NFL prospect partner to inspire consumers to celebrate what makes them uniquely themselves
The "Unlike Anything" campaign is an important milestone for the brand, aimed at embracing the very things that make our fans truly unlike anything. Celebrating those who are defiantly comfortable in their own shoes, creative, confident and uniquely themselves.
Hunter was one of the most dynamic players in college football history, as a unanimous All-American excelling at both cornerback and wide receiver. His historic senior season had him named AP College Football Player of the Year, Heisman Trophy winner, and Academic All-American. He is expected to be a top pick in the 2025 NFL Draft.
"We're excited to finally debut 'Unlike Anything' because it's a true celebration of HEYDUDE and the community of Dudes around us," said Paul Nugent, CMO, HEYDUDE. "That ethos is ingrained in our DNA and has been our north star from product drops, partnerships and everything in between. We knew Travis could really bring this mantra to life in a unique and dynamic way, so once we found out he was already a long-time brand fan, it felt like a no-brainer."
Although Hunter's versatility on the football field captured national attention, it is equally how he conducts himself off the field – his unique style, confidence and ability to challenge norms — that perfectly embodies the "Unlike Anything" positioning.
A genuine fan of the brand, Hunter will show-off his more casual side in this campaign, being captured off the field doing the things he loves - fishing, gaming and unwinding after practice. The campaign will feature him in various HEYDUDE Wally styles, including the Wally Stretch Sox and Wally Slipper, that provide lightweight comfort.
"For me, being great starts with how I spend my time off the field to recharge and focus," said Travis Hunter. "Whether I am relaxing or on a boat fishing, my HEYDUDE Wally shoes bring a sense of comfort and confidence that allows me to really live in the moment and find that balance. That's why I'm so excited to show off my HEYDUDE Wally shoes that have been a part of my life for a long time."
The partnership with Hunter will be the first of many to come for the brand under the "Unlike Anything" platform, and will include new Wally product drops, coordinated social media efforts, and in-store and digital marketing. The campaign will pave new ways for HEYDUDE to continue highlighting key differentiators in fans and products through ongoing product innovations, collaborators and partnerships.
"We're thrilled to bring this campaign and new platform to our fans," said Nugent. "Our community of Dudes are unlike anything and we plan to continue innovating through this lens in 2025 and beyond."
To learn more about HEYDUDE and how it's redefining what it means to be a Dude, visit HEYDUDE.com and follow on Instagram at @heydude and TikTok on @heydudeshoes.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in
PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com
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SOURCE HEYDUDE
FAQ
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