HEYDUDE Unveils New 'Fashion Crisis Hotline' Campaign with Global Brand Ambassador, Sydney Sweeney, to Save Style Emergencies Everywhere
HEYDUDE has launched its new 'Fashion Crisis Hotline' campaign featuring global brand ambassador Sydney Sweeney, focusing on the Austin Lift slip-on mule as their solution for style emergencies. The campaign challenges the traditional trade-off between fashion and comfort.
The initiative includes short comedic bits with Sweeney as 'Director of Dude,' promoting the Austin Lift as a trend-first industry disruptor in the growing laceless shoes market. The campaign targets a new female consumer audience and redefines the brand's identity.
The multi-pronged campaign will be activated across digital platforms, social media, and streaming services. HEYDUDE kicked off with a pop-up event at Grand Central Station in New York City, featuring a life-size Austin Lift display and an interactive phone installation where visitors could leave fashion advice voicemails.
HEYDUDE ha lanciato la sua nuova campagna 'Fashion Crisis Hotline' con l'ambasciatrice globale del marchio Sydney Sweeney, focalizzandosi sullo slip-on mule Austin Lift come soluzione per le emergenze di stile. La campagna sfida il tradizionale compromesso tra moda e comfort.
L'iniziativa include brevi sketch comici con Sweeney nel ruolo di 'Direttore di Dude', promuovendo l'Austin Lift come un disruptor innovativo nel mercato in crescita delle scarpe senza lacci. La campagna si rivolge a un nuovo pubblico femminile e ridefinisce l'identità del marchio.
La campagna, articolata su più fronti, sarà attivata attraverso piattaforme digitali, social media e servizi di streaming. HEYDUDE ha inaugurato con un evento pop-up alla Grand Central Station di New York, con un'esposizione in grandezza naturale dell'Austin Lift e un'installazione telefonica interattiva dove i visitatori potevano lasciare messaggi vocali con consigli di moda.
HEYDUDE ha lanzado su nueva campaña 'Fashion Crisis Hotline' con la embajadora global de la marca Sydney Sweeney, centrándose en el mule slip-on Austin Lift como su solución para emergencias de estilo. La campaña desafía el compromiso tradicional entre moda y comodidad.
La iniciativa incluye breves sketches cómicos con Sweeney como 'Directora de Dude', promoviendo el Austin Lift como un disruptor de la industria centrado en las tendencias en el creciente mercado de zapatos sin cordones. La campaña está dirigida a un nuevo público femenino y redefine la identidad de la marca.
La campaña, que se activará en múltiples frentes, se llevará a cabo a través de plataformas digitales, redes sociales y servicios de streaming. HEYDUDE comenzó con un evento pop-up en la Grand Central Station de Nueva York, con una exhibición a tamaño real del Austin Lift y una instalación telefónica interactiva donde los visitantes podían dejar mensajes de voz con consejos de moda.
HEYDUDE는 글로벌 브랜드 앰배서더 Sydney Sweeney와 함께 '패션 위기 핫라인' 캠페인을 출시하였으며, 스타일 비상 사태에 대한 솔루션으로 Austin Lift 슬립온 뮬을 집중 조명하고 있습니다. 이 캠페인은 패션과 편안함 사이의 전통적인 타협을 도전합니다.
이 이니셔티브는 Sweeney가 'Dude의 이사' 역할을 맡아 짧은 코미디 비트를 포함하고 있으며, Austin Lift를 트렌드 중심의 산업 혁신가로 홍보하고 있습니다. 이 캠페인은 새로운 여성 소비자 대상에게 초점을 맞추고 브랜드의 정체성을 재정의합니다.
이 다각적인 캠페인은 디지털 플랫폼, 소셜 미디어 및 스트리밍 서비스에서 활성화될 예정입니다. HEYDUDE는 뉴욕의 그랜드 센트럴 역에서 팝업 이벤트로 시작하였으며, Austin Lift의 실물 크기 전시와 방문객들이 패션 조언 음성 메시지를 남길 수 있는 인터랙티브 전화 설치가 포함되었습니다.
HEYDUDE a lancé sa nouvelle campagne 'Fashion Crisis Hotline' avec l'ambassadrice mondiale de la marque Sydney Sweeney, se concentrant sur le mule slip-on Austin Lift comme solution pour les urgences de style. La campagne remet en question le compromis traditionnel entre mode et confort.
L'initiative comprend de courtes séquences comiques avec Sweeney en tant que 'Directrice de Dude', promouvant l'Austin Lift comme un perturbateur de l'industrie axé sur les tendances dans le marché croissant des chaussures sans lacets. La campagne cible un nouveau public féminin et redéfinit l'identité de la marque.
La campagne multi-facettes sera activée sur des plateformes numériques, les réseaux sociaux et les services de streaming. HEYDUDE a commencé par un événement pop-up à la Grand Central Station de New York, avec une exposition de l'Austin Lift à taille réelle et une installation téléphonique interactive où les visiteurs pouvaient laisser des messages vocaux avec des conseils de mode.
HEYDUDE hat seine neue Kampagne 'Fashion Crisis Hotline' mit der globalen Markenbotschafterin Sydney Sweeney gestartet, die sich auf den Slip-On-Mule Austin Lift als Lösung für Stilnotfälle konzentriert. Die Kampagne stellt den traditionellen Kompromiss zwischen Mode und Komfort in Frage.
Die Initiative umfasst kurze komödiantische Einlagen mit Sweeney als 'Direktorin von Dude', die den Austin Lift als trendsetzenden Branchenveränderer im wachsenden Markt für schnürsenkellose Schuhe bewirbt. Die Kampagne richtet sich an ein neues weibliches Publikum und definiert die Identität der Marke neu.
Die vielschichtige Kampagne wird über digitale Plattformen, soziale Medien und Streaming-Dienste aktiviert. HEYDUDE startete mit einem Pop-up-Event am Grand Central Station in New York City, das eine lebensgroße Austin Lift-Ausstellung und eine interaktive Telefoninstallation beinhaltete, bei der Besucher Modeberatung in Form von Voicemails hinterlassen konnten.
- Strategic expansion into female consumer market
- Partnership with high-profile brand ambassador Sydney Sweeney
- Multi-channel marketing campaign across digital, social, and streaming platforms
- Positioning in growing laceless shoes market segment
- None.
The New Campaign Showcases the Austin Lift silhouette as the Ultimate Fashion Solution for All-Day Comfort, Underscoring That "Beauty is Comfort"
As the brand's Global Ambassador, Sweeney serves as the face of this new campaign, which challenges the notion that fashion and comfort can't coexist. The "Fashion Crisis Hotline" introduces the Austin Lift, HEYDUDE's most popular slip-on mule, as the go-to fashion solution for all-day comfort without compromising style. The Fashion Crisis Hotline brings a playful, comedic twist to style and comfort dilemmas through short bits, with Sweeney leading as role of "Director of Dude," offering Austin Lifts as the solution to any fashion crisis.
"We're thrilled to see the continued impact of HEYDUDE's partnership with
The campaign serves as a milestone moment that speaks directly to a new, female consumer audience, reinvigorating what it means to be a 'dude'. With laceless shoes rising in popularity and garnering vast consumer attention, this campaign uniquely puts HEYDUDE and the slip-on Austin Lift at the forefront as a trend-first industry disruptor leading the charge in style, comfort and design.
This launch sets the stage for a dynamic, multi-pronged campaign that will activate across digital, social media platforms and streaming services. The Fashion Crisis Hotline reinforces to consumers that HEYDUDE is the solution to help anyone be uniquely themselves and undeniably confident.
To build consumer excitement and jumpstart the 360-degree campaign, HEYDUDE kicked off with a one-of-a-kind pop-up event at Grand Central Station in
To reach the Fashion Crisis Hotline, please dial 1-855-4-HEYDUDE. For more information visit our website HEYDUDE.com, Instagram at @heydude or TikTok on @heydudeshoes.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in
PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com
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SOURCE HEYDUDE
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