BARK and Crocs Unleash Highly Anticipated Crocs for Dogs
BARK (NYSE: BARK) has partnered with Crocs (NASDAQ: CROX) to launch Pet Crocs, a -edition line of dog shoes matching human Crocs styles. The collection features glow-in-the-dark marbled Green Slime and Pink Dragon Fruit designs, made from breathable EVA foam with adjustable straps and grippy treads. Available in three sizes for dogs weighing 15-80 lbs, Pet Crocs can be obtained through BarkBox and Super Chewer subscriptions or purchased directly from Crocs.com and select retail stores.
BARK (NYSE: BARK) ha collaborato con Crocs (NASDAQ: CROX) per lanciare i Pet Crocs, una linea di scarpe per cani in edizione limitata che si abbina agli stili delle Crocs per umani. La collezione presenta design in stile marmorizzato Glow-in-the-Dark Green Slime e Pink Dragon Fruit, realizzati in schiuma EVA traspirante con cinghie regolabili e suole antiscivolo. Disponibili in tre taglie per cani che pesano tra i 15 e gli 80 lbs, i Pet Crocs possono essere ottenuti tramite abbonamenti a BarkBox e Super Chewer oppure acquistati direttamente su Crocs.com e in negozi selezionati.
BARK (NYSE: BARK) se ha asociado con Crocs (NASDAQ: CROX) para lanzar Pet Crocs, una línea de zapatos para perros edición limitada que coincide con los estilos de Crocs para humanos. La colección cuenta con diseños de mármol Glow-in-the-Dark Green Slime y Pink Dragon Fruit, fabricados con espuma EVA transpirable, correas ajustables y suelas antideslizantes. Disponibles en tres tamaños para perros que pesan entre 15 y 80 lbs, los Pet Crocs se pueden obtener a través de suscripciones a BarkBox y Super Chewer o comprarse directamente en Crocs.com y en tiendas seleccionadas.
BARK (NYSE: BARK)는 Crocs (NASDAQ: CROX)와 협력하여 인간용 Crocs 스타일에 맞춘 반려견 신발 Pet Crocs의 한정판 라인을 출시했습니다. 이 컬렉션은 발광하는 마블링 그린 슬라임 및 핑크 드래곤 후르츠 디자인을 특징으로 하며, 통기성이 좋은 EVA 폼으로 만들어졌고 조절 가능한 스트랩과 미끄럼 방지 밑창이 있습니다. 15-80 lbs의 체중을 가진 개를 위해 세 가지 사이즈로 제공되며, Pet Crocs는 BarkBox 및 Super Chewer 구독으로 얻거나 Crocs.com 및 선정된 소매점에서 직접 구입할 수 있습니다.
BARK (NYSE: BARK) s'est associé à Crocs (NASDAQ: CROX) pour lancer les Pet Crocs, une ligne de chaussures pour chiens en édition limitée qui s'accorde aux styles de Crocs pour humains. La collection propose des designs en marbre Glow-in-the-Dark Green Slime et Pink Dragon Fruit, fabriqués en mousse EVA respirante avec des sangles ajustables et des semelles antidérapantes. Disponibles en trois tailles pour des chiens pesant entre 15 et 80 lbs, les Pet Crocs peuvent être obtenus via des abonnements à BarkBox et Super Chewer ou achetés directement sur Crocs.com et dans des magasins sélectionnés.
BARK (NYSE: BARK) hat sich mit Crocs (NASDAQ: CROX) zusammengeschlossen, um die Pet Crocs, eine limitierte Serie von Hundeschuhen, die zu den Crocs-Stilen für Menschen passen, auf den Markt zu bringen. Die Kollektion bietet leuchtende Designs in marbled Green Slime und Pink Dragon Fruit, die aus atmungsaktivem EVA-Schaum mit verstellbaren Riemen und rutschfesten Profilen hergestellt sind. Sie sind in drei Größen für Hunde mit einem Gewicht von 15-80 lbs erhältlich und können über BarkBox- und Super Chewer-Abonnements oder direkt über Crocs.com und ausgewählte Einzelhandelsgeschäfte erworben werden.
- New product launch through collaboration with major brand Crocs
- Product available through multiple sales channels (BarkBox subscriptions, Crocs.com, retail stores)
- Potential for increased subscription revenue through new customer acquisition
- -time offering may restrict long-term revenue potential
- Product to dogs within specific weight ranges (15-80 lbs)
Insights
This collaboration between BARK and Crocs represents an interesting but likely minimal revenue impact for both companies. While the product launch capitalizes on the trend of pet humanization and matches Crocs' successful collaboration strategy, the distribution channels and size-specific nature of the product suggest modest sales potential. The pricing strategy and distribution through BarkBox subscriptions could provide a slight boost to subscription retention rates, but the overall financial impact appears relative to either company's core business.
The marketing value may exceed the direct revenue impact, as this unique product generates social media buzz and strengthens both brands' positioning in their respective markets. For investors, this represents an innovative but non-material product launch that demonstrates both companies' ability to identify and execute on trending consumer demands.
Designed by BARK in collaboration with Crocs, the limited-edition matching dog and human shoes are bringing dogs and humans together for stylish walks and best-in-show fashion.
(Photo: Business Wire)
After years of customers asking Crocs and BARK to create shoes for dogs, Crocs reached out to the dog experts at BARK to redesign the classic clog from a dog’s perspective. Available in glow-in-the-dark marbled Green Slime and Pink Dragon Fruit, Pet Crocs are made from breathable EVA foam, feature an adjustable strap for added support, as well as a grippy tread bottom and ventilation holes on top – for a stylish stroll or playful photo moment. Pet Crocs are available in three sizes, Small (dogs weighing 15-25 lbs.), Medium (dogs weighing 26-50 lbs.), and Large (dogs weighing 51-80 lbs.).
“For years, BARK customers have begged for us to design Crocs for dogs, so we were excited when Crocs reached out asking our dog-obsessed team to design the shoes from a dog’s perspective,” said Dave Stangle, VP of Brand Marketing at BARK. “This partnership is about more than just shoes. It’s a celebration of the fun and quirky bond between dogs and their humans, and another way to bring dogs and humans together. By teaming up with Crocs, a company known for its unique style and loyal fanbase, we’re showing the world what happens when two iconic brands come together to create something people have been craving for a long time.”
How to Get Your Paws on Pet Crocs
Current BarkBox and Super Chewer subscribers can opt-in to add Crocs for their dog to their next box, and new BarkBox (starting at
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target, Amazon and Chewy; its high-quality, nutritious meals with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241023737156/en/
For Investors:
Michael Mougias
investors@barkbox.com
For Media:
Garland Harwood
press@barkbox.com
Source: BARK, Inc.
FAQ
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