Squishmallows x Crocs Footwear & Accessories Available Now!
Jazwares and Crocs have partnered to launch a Squishmallows x Crocs collection, featuring three vibrant designs of Crocs footwear and Jibbitz charms inspired by the popular plush toys. The -edition collection includes the Caedia Classic Clog, Cam Cozzzy Sandal, and Squishmallows Multi Clog, available in full family sizing. An exclusive Jibbitz charm 5-pack is also part of the lineup.
The collaboration aims to combine Squishmallows' colorful personality with Crocs' comfortable styling, offering fans a new way to showcase their love for the brand. The collection is now available at Crocs retailers and on Crocs.com. This partnership marks a significant expansion for the Squishmallows brand, diversifying its product offerings and appealing to consumers of all ages.
Jazwares e Crocs hanno collaborato per lanciare una collezione Squishmallows x Crocs, caratterizzata da tre design vivaci di scarpe Crocs e charms Jibbitz ispirati ai popolari peluche. La collezione in edizione speciale include il Caedia Classic Clog, il Cam Cozzzy Sandal e il Squishmallows Multi Clog, disponibili in taglie per tutta la famiglia. È inclusa anche una esclusiva confezione da 5 charms Jibbitz.
Questa collaborazione mira a combinare la personalità colorata di Squishmallows con lo stile confortevole di Crocs, offrendo ai fan un nuovo modo di esprimere il loro amore per il marchio. La collezione è ora disponibile presso i rivenditori Crocs e su Crocs.com. Questa partnership segna un'espansione significativa per il marchio Squishmallows, diversificando la sua offerta di prodotti e attirando consumatori di tutte le età.
Jazwares y Crocs se han asociado para lanzar una colección Squishmallows x Crocs, que presenta tres diseños vibrantes de calzado Crocs y encantos Jibbitz inspirados en los populares juguetes de peluche. La colección de edición especial incluye el Caedia Classic Clog, el Cam Cozzzy Sandal y el Squishmallows Multi Clog, disponibles en tallas para toda la familia. También forma parte de la línea un paquete exclusivo de 5 encantos Jibbitz.
La colaboración tiene como objetivo combinar la personalidad colorida de Squishmallows con el estilo cómodo de Crocs, ofreciendo a los fanáticos una nueva forma de mostrar su amor por la marca. La colección ya está disponible en los minoristas de Crocs y en Crocs.com. Esta asociación marca una expansión significativa para la marca Squishmallows, diversificando su oferta de productos y atrayendo a consumidores de todas las edades.
Jazwares와 Crocs가 협력하여 Squishmallows x Crocs 컬렉션을 출시했습니다. 이 컬렉션은 인기 있는 봉제인형에서 영감을 받은 세 가지 생동감 넘치는 Crocs 신발 디자인과 Jibbitz 장식이 특징입니다. 한정판 컬렉션에는 Caedia Classic Clog, Cam Cozzzy Sandal 및 Squishmallows Multi Clog가 포함되어 있으며, 모든 가족 사이즈로 제공됩니다. 또한 독점 Jibbitz 장식 5개 세트도 포함되어 있습니다.
이번 협업은 Squishmallows의 화려한 개성을 Crocs의 편안한 스타일과 결합하여 팬들에게 브랜드에 대한 사랑을 보여줄 수 있는 새로운 방법을 제공합니다. 이 컬렉션은 현재 Crocs 소매점과 Crocs.com에서 구매할 수 있습니다. 이 파트너십은 Squishmallows 브랜드의 중요한 확장을 의미하며, 제품 제공을 다양화하고 모든 연령대의 소비자에게 어필할 수 있습니다.
Jazwares et Crocs se sont associés pour lancer une collection Squishmallows x Crocs, comportant trois designs vibrants de chaussures Crocs et de charms Jibbitz inspirés par les populaires peluches. Cette collection en édition limitée comprend le Caedia Classic Clog, le Cam Cozzzy Sandal et le Squishmallows Multi Clog, disponibles en tailles pour toute la famille. Un pack exclusif de 5 charms Jibbitz fait également partie de la collection.
Cette collaboration vise à allier la personnalité colorée des Squishmallows au style confortable de Crocs, offrant aux fans une nouvelle manière d'afficher leur amour pour la marque. La collection est maintenant disponible chez les détaillants Crocs et sur Crocs.com. Ce partenariat marque une expansion significative de la marque Squishmallows, diversifiant ses offres de produits et attirant des consommateurs de tous âges.
Jazwares und Crocs haben sich zusammengeschlossen, um eine Squishmallows x Crocs Kollektion auf den Markt zu bringen, die drei lebendige Designs von Crocs-Schuhen und Jibbitz-Charms zeigt, die von den beliebten Plüschspielzeugen inspiriert sind. Die limitierte Kollektion umfasst den Caedia Classic Clog, Cam Cozzzy Sandal und Squishmallows Multi Clog, die in vollständigen Familiengrößen erhältlich sind. Ein exklusives 5er-Pack von Jibbitz-Charms ist ebenfalls Teil des Sortiments.
Die Zusammenarbeit zielt darauf ab, die bunte Persönlichkeit von Squishmallows mit dem bequemen Stil von Crocs zu kombinieren und den Fans eine neue Möglichkeit zu bieten, ihre Liebe zur Marke zu zeigen. Die Kollektion ist jetzt bei Crocs-Händlern und auf Crocs.com erhältlich. Diese Partnerschaft stellt eine bedeutende Expansion für die Marke Squishmallows dar, diversifiziert das Produktangebot und spricht Verbraucher jeden Alters an.
- Partnership with Crocs expands Squishmallows brand into footwear market
- -edition collection available in full family sizing, potentially increasing sales reach
- Collaboration may attract new customers and increase brand visibility for both companies
- None.
Insights
This collaboration between Squishmallows and Crocs represents a strategic move to capitalize on the popularity of both brands. Squishmallows, known for their plush toys, are expanding into footwear, while Crocs gains access to Squishmallows' young, trend-conscious audience. The -edition collection, featuring three designs and exclusive Jibbitz charms, targets multiple demographics with full family sizing.
From an investor perspective, this partnership has potential to drive short-term sales boosts for Crocs (CROX). However, the long-term impact may be unless the collaboration leads to sustained brand synergies or recurring product lines. The success will largely depend on how well the products resonate with consumers and whether they can attract new customers to the Crocs brand.
While innovative, this type of collaboration is not uncommon in the footwear industry. Investors should monitor sales figures and consumer reception to gauge the actual impact on Crocs' bottom line. The true value may lie in brand exposure and potential for future collaborations rather than immediate financial gains.
From a financial standpoint, this collaboration aligns with Crocs' strategy to diversify its product offerings and appeal to a broader consumer base. While specific financial projections are not provided, such partnerships typically aim to drive incremental sales and potentially improve margins through premium pricing on -edition items.
For CROX investors, key metrics to watch include:
- Impact on direct-to-consumer sales through Crocs.com
- Any boost in foot traffic or sales at retail partners
- Potential uplift in average selling price (ASP) for these special edition items
- Overall contribution to revenue growth in the upcoming quarters
Given Crocs'
Squishmallows to Join Forces with Crocs to Release a Variety of Shoes and Jibbitz™ Charms Inspired by Iconic Characters
Squishmallows x Crocs (Photo: Business Wire)
The limited-edition collection includes the Caedia Classic Clog, the Cam Cozzzy Sandal, and the Squishmallows Multi Clog available in full family sizing along with an exclusive Jibbitz™ charm 5-pack inspired by Squishmallows ultra-soft texture and signature style.
“This new collaboration with Crocs is such an exciting way for fans to step into style and show off their love of Squishmallows at the same time. This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing, Jazwares.
Matias Infante, Crocs’ Vice President of Global Marketing, added, “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom. Like Crocs, Squishmallows has become a beloved staple for those seeking style and comfort. We can’t wait for our fans to experience the ultimate in cozy comfort with this exciting new collection.”
For more information on Squishmallows Crocs and other products, visit Squishmallows on X, Facebook, Instagram, TikTok, and Squishmallows.com.
ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in
ABOUT SQUISHMALLOWS
Squishmallows debuted in 2017 and has since evolved into a lovable lifestyle brand for fans of all ages. Recent achievements have included 10 Toy of the Year Awards, partnerships with major corporations (H&M, Puma, McDonald’s), and continued fan engagement at events like VidCon Anaheim, San Diego Comic Con, and the Squish Bus Tour that swept the nation in 2023. With line extensions into apparel and pet products, collaborations with studios like Netflix and Warner Bros., and our global licensing program featuring 90+ partners, Squishmallows looks forward to continuing to expand the Squad, one Squish at a time.
ABOUT CROCS, INC.
Crocs, Inc. (Nasdaq: CROX), headquartered in
This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts, and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to a number of uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans, and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares’ behalf.
VISUAL ASSETS AVAILABLE HERE
View source version on businesswire.com: https://www.businesswire.com/news/home/20240923787829/en/
Bret Ingraham
Jazwares
bingraham@jazwares.com
Source: Jazwares
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