Wescom Credit Union Named Official Banking Partner of Knott’s Berry Farm

Rhea-AI Summary

Wescom Credit Union has been named the Official Banking Partner of Knott’s Berry Farm, allowing Wescom to offer its products and services to park guests and associates. Wescom will have exclusive rights to offer its full range of products and services to Knott’s guests and associates, including an affinity card program and a new credit union branch near Knott’s California Marketplace. Wescom members and team members will also have access to ticket giveaways and discounts throughout the year.

Positive

• Wescom Credit Union named Official Banking Partner of Knott’s Berry Farm, expanding membership growth initiatives into the consumer experience space
• Wescom will have exclusive rights to offer its full range of products and services to Knott’s guests and associates
• Wescom plans to open a new credit union branch near Knott’s California Marketplace in late 2024

Negative

• None.

Eight-year partnership supports strategic member growth objectives, enabling Wescom to offer its products and services to park guests and associates

PASADENA, Calif.--(BUSINESS WIRE)-- Wescom Credit Union, one of the largest community credit unions in the entire U.S., has been named the Official Banking Partner of Knott’s Berry Farm, which also operates Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel. Knott’s, which is California’s original theme park, is located in Wescom’s service area, situated in the heart of Orange County and just 20 miles from Los Angeles. Financial terms were not disclosed.

“We are so thrilled to enter this eight-year partnership with Knott’s as both of our organizations are recognized as bedrocks of the local community and have fostered deep and enduring relationships with generations of Southern Californian families,” reflected Ashley White, Senior Vice President, Chief Marketing Officer. “This partnership with Knott’s allows us to expand our membership growth initiatives into the consumer experience space with a brand that, like ours, is so deeply rooted in California.”

Under the agreement, Wescom will have exclusive rights to offer its full range of products and services – including checking, savings, certificates, youth accounts, loans, credit and debit cards, investments, insurance, and more – to Knott’s guests and associates. Wescom plans to offer an affinity card program for Knott’s guests, offer memberships to new hires during the Knott’s onboarding process, and open a new credit union branch near Knott’s California Marketplace in late 2024. In addition, Wescom members and team members will have access to ticket giveaways and discounts throughout the year.

“We’re excited about the opportunities to partner with Wescom, a member of our community that shares Knott’s values and commitment to Southern California,” said Matt Shafer, Vice President of Strategic Partnerships for Cedar Fair Entertainment Company, parent company of Knott’s. “We believe park guests and associates will find value in what Wescom has to offer.”

To kick off the announcement, Wescom is giving 10 lucky members a chance to win a family 4-pack of Gold Season Passes to Knott’s.* To learn more about Wescom’s partnership with Knott’s and ticket giveaway, please visit wescom.org/knotts.

Discussions for the partnership between Wescom and Cedar Fair were led by Louisville, KY-based Creative Realities Inc (‘CRI’, NASDAQ: CREX, CREXW), a leader in digital signage and media solutions, in conjunction with PIVOT Agency, a leading California-based sports and entertainment marketing agency. CRI is the official strategic in-park advertising and sponsorship agent for Cedar Fair.

*NO PURCHASE NECESSARY to enter or win. Knott’s Berry Farm Sweepstakes runs from 10/10/2023 to 10/31/2023. Void where prohibited. By completing the online entry form, entrants will receive one (1) sweepstakes entry during the promotional period. One entry per person. Ten (10) prize winners will be selected to win four (4) Knott’s Berry Farm Season Passes. Tickets are non-transferable. Prize subject to IRS reporting. Consult your tax advisor. Winners need not be present to win. Odds of winning depends on the number of eligible entries. Visit wescom.org/sweeps/knotts for details.

About Wescom Credit Union

Since 1934, Wescom Credit Union has been dedicated to helping people throughout California build better lives. Headquartered in Pasadena, California, Wescom has 24 branches and offers advanced digital banking tools to provide essential banking solutions to more than 225,000 members. Benefits include free checking with eStatements, lower loan rates, higher savings yields, reduced fees, and a robust network of branches and ATMs. #WescomKindness is an extension of Wescom Credit Union’s nearly 90-year tradition of serving its community through such programs as The Wescom Foundation – the Credit Union’s employee-run charitable foundation. Wescom is federally insured by NCUA. For more information, please visit wescom.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231024793657/en/

Audrey Chittick

GRAIL for Wescom Credit Union

achittick@grailbrands.com

Source: Wescom Credit Union

FAQ

What is the partnership between Wescom Credit Union and Knott’s Berry Farm?

Wescom Credit Union has been named the Official Banking Partner of Knott’s Berry Farm, allowing Wescom to offer its products and services to park guests and associates.

What products and services will Wescom Credit Union offer to Knott’s guests and associates?

Wescom will have exclusive rights to offer its full range of products and services to Knott’s guests and associates, including checking, savings, certificates, youth accounts, loans, credit and debit cards, investments, insurance, and more.

Will Wescom Credit Union open a new branch near Knott’s Berry Farm?

Yes, Wescom plans to open a new credit union branch near Knott’s California Marketplace in late 2024.

What benefits will Wescom members and team members have?

Wescom members and team members will have access to ticket giveaways and discounts throughout the year.