Columbia Sportswear Company’s SOREL Headquarters Moving to Washington County

Rhea-AI Summary

Columbia Sportswear Company (NASDAQ: COLM) announced that its SOREL brand will move into a new headquarters in early 2023. This expansion supports SOREL's rapid revenue growth and aims to attract top talent. Mark Nenow, President of SOREL, emphasized the brand’s focus on innovative footwear for consumers. The new headquarters reflects SOREL's dynamic growth strategy and commitment to enhancing product development. Columbia Sportswear, founded in 1938, is a leader in outdoor apparel and footwear, with its brands sold in approximately 90 countries.

Positive

• SOREL brand is experiencing rapid revenue growth and is expected to expand further over the next 3-5 years.
• New headquarters will support team and resource enhancement, aiding in attracting top talent.

Negative

• None.

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that its SOREL brand is moving into an expanded headquarters building in early 2023.

SOREL Headquarters Rendering (Graphic: Business Wire)

SOREL’s momentum has been marked by rapid revenue growth and is expected to expand further over the next 3-5 years. The new headquarters provides room for team and resource enhancement and enables SOREL to continue attracting industry-best talent.

“This is an exciting and indicative moment for our brand,” said Mark Nenow, President of SOREL. “We thrive on shared creative energy to drive design, marketing and distribution of amazing function-first fashion footwear. All for our unstoppable consumer! Everything emanates now from SOREL’s new headquarters home!”

“This is really a story about dynamic growth,” said Craig Zanon, Senior Vice President, Emerging Brands. "SOREL is laser-focused on bringing a relentless flow of compelling products and stories to consumers and is on its way to becoming a leading force in the footwear industry.”

“When we purchased the SOREL brand in 2000, it was a small Canadian company renowned for its men’s winter work and snowboard boots,” said Tim Boyle, Chair, CEO and President of CSC. “Now, it is a rapidly growing female-first brand creating exciting and differentiated products from sandals to wedges to sneakers to boots. It’s an amazing story and a testament to the creativity and drive of SOREL’s employees.”

The SOREL headquarters will be housed in an exclusive single use building on the Columbia Sportswear Company’s Washington county campus.

About Columbia Sportswear Company

Columbia Sportswear Company connects active people with their passions through its portfolio of well-known brands, making it a global leader in outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products. Founded in 1938 in Portland, Oregon, the Company’s brands are sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. To learn more, please visit the Company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.prana.com.

Forward-Looking Statements

This document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding anticipated results, profitability and growth. Forward-looking statements often use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or reference future dates. The company’s expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and those that have been or may be described in other reports filed by the company, including reports on Form 8-K.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221018005508/en/

Mary Ellen Glynn

Sr. Director, Corporate Communications

Columbia Sportswear Company

mglynn@columbia.com

Source: Columbia Sportswear Company

FAQ

When will SOREL move into its new headquarters?

SOREL is moving into its new headquarters in early 2023.

What is the projected growth of the SOREL brand?

The SOREL brand is expected to experience further expansion over the next 3-5 years.

Who is the President of SOREL?

Mark Nenow is the President of SOREL.

What company owns the SOREL brand?

SOREL is owned by Columbia Sportswear Company (NASDAQ: COLM).

Where is the new SOREL headquarters located?

The new SOREL headquarters will be located on Columbia Sportswear Company’s Washington county campus.