The Tea: Chipotle Taps Drag Super Fans to Launch Queen of Pride Competition and Drag Lunch
Chipotle Mexican Grill (NYSE: CMG) is celebrating Pride Month by launching the "Chipotle Queen of Pride" competition and a special Drag Lunch. From June 1-16, customers can order featured meals by drag stars Trixie Mattel, Kim Chi, and Gottmik, with $1 per entrée supporting LGBTQIA+ charities, totaling up to $15,000. A Drag Lunch on June 13 will be hosted by Trixie Mattel on YouTube. Chipotle has a history of supporting the LGBTQIA+ community, recently earning a 100 score on the Human Rights Campaign's Corporate Equality Index.
- Launch of the "Chipotle Queen of Pride" competition could enhance brand visibility and sales.
- Charitable contributions support LGBTQIA+ organizations, enhancing corporate social responsibility.
- Received a 100 score on the Human Rights Campaign's Corporate Equality Index, showcasing commitment to inclusivity.
- None.
NEWPORT BEACH, Calif., June 1, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it will celebrate drag culture and support affiliated LGBTQIA+ organizations throughout June's Pride Month. The brand will serve up realness across two different events, Chipotle Queen of Pride and a special Chipotle Drag Lunch.
Chipotle Queen of Pride
The celebration kicks off today with Chipotle's first-ever Queen of Pride competition. From June 1 through June 16, 2021, Chipotle superfans Trixie Mattel, Kim Chi, and Gottmik will have their go-to Chipotle orders featured on the Chipotle app and Chipotle.com, with
The drag star with the most orders over the next two weeks will be crowned Chipotle Queen of Pride and receive an additional
Competition Lineup featuring personal go-to Chipotle orders
Trixie Mattel Pride Burrito
- Brown Rice, Black Beans, Fajita Veggies, Sofritas, Tomatillo Green-Chili Salsa, Cheese, Guac, and Romaine Lettuce
The Trixie Mattel Burrito will benefit Trans Lifeline, a non-profit organization that offers direct emotional and financial support to trans people in crisis.
Kim Chi Pride Bowl
- White Rice, Guac, Steak, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, Sour Cream, Cheese, and Romaine Lettuce
The Kim Chi Bowl will benefit the Human Rights Campaign, a civil rights group that envisions a world where every member of the LGBTQ family has the freedom to live their truth without fear, and with equality under the law.
Gottmik Pride Salad
- Supergreens Salad Mix, Brown Rice, Black Beans, Fajita Veggies, Sofritas, Fresh Tomato Salsa, and Roasted Chili-Corn Salsa
The Gottmik Salad will benefit GLAAD, a LGBTQ media advocacy organization that tackles tough issues to shape the narrative and provoke dialogue, leading to cultural change for the LGBTQ community.
Chipotle Drag Lunch
On June 13, Trixie Mattel will host a Chipotle Drag Lunch on her YouTube channel featuring friends Kim Chi and Gottmik. In traditional drag brunch fashion, the fierce trio will perform comedic bits, showcase their Chipotle-fied looks, provide info on their charity partners, talk up their go-to Chipotle orders, and banter about the Queen of Pride competition.
Fans can tune in to Trixie Mattel's YouTube channel on June 13 to catch the full show.
"For more than 27 years, authenticity, diversity and inclusion have been core principles of Chipotle," said Chris Brandt, Chief Marketing Officer. "As a longtime supporter of the LGBTQIA+ community, we're excited to leverage our real food to help drive real, positive change."
Trevor Project x Chipotle
Now through June 16, guests can round-up their order total to the next highest dollar amount on the Chipotle app and Chipotle.com to support The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. To date, Chipotle has raised nearly
Pride at Chipotle
As a Pride supporter for two decades, Chipotle celebrates equality with its employees as well as its customers. Chipotle recently received a 100 score on the Human Rights Campaign Foundation's Corporate Equality Index, highlighting best workplaces for LGBTQIA+ equality. In addition, Chipotle's P.R.I.D.E. (People Respecting Inclusivity, Diversity and Education) employee resource group aims to foster a work environment that is inclusive of the LGBTQIA+ community while also attracting, retaining, developing, and celebrating their authenticity.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,800 restaurants as of March 31, 2021, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With over 97,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and former executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.
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