Kingsford® x Celebrity Jeweler Ben Baller Team Up for Limited-Edition Grill Drop

Rhea-AI Summary

Kingsford has partnered with celebrity jeweler Ben Baller to launch the Fire Drops, a limited-edition grill and kit designed to inspire grilling among younger generations. This collaboration features a custom Everdure Cube grill, complete with a gold design and an integrated storage tray. Available exclusively via the NTWRK app starting June 10, 2021, for $695, the package includes Kingsford charcoal and curated recipes. This initiative aims to encourage culinary exploration and creativity in grilling.

Positive

• Collaboration with Ben Baller enhances brand image and appeal to younger audiences.
• Limited-edition product can create buzz and drive sales through exclusivity.

Negative

• High price point of $695 may limit accessibility to a broader customer base.

OAKLAND, Calif., June 3, 2021 /PRNewswire/ -- To inspire a new generation to grill and explore the world of flavors available when cooking with Kingsford charcoal, Kingsford has teamed up with celebrity jeweler Ben Baller to bring you the summer's hottest collaboration – Fire Drops.

The first drop in a summer series, the Kingsford x Ben Baller Fire Drop, will feature a limited-edition and completely custom Everdure Cube grill and kit perfect for new grillers.

"Food, like art, opens you up to discovering new perspectives, cultures and experiences," said jeweler Ben Baller. "When designing the Fire Drop, we wanted to bring in the artistic elements and style that you'll find in my work combined with the Kingsford fire to inspire the younger generation to explore and create a style all their own."

The grill is wrapped in a decorative gold design inspired by Baller's renowned jewelry creations and ready for grilling at home or on-the-go with the innovative Everdure Cube featuring an integrated storage tray and preparation board. In addition, the collaboration features Kingsford charcoal, curated recipes like Braised Beef Cheek Tacos by Chef Nyesha Arrington and an authentication card signed by Baller.

"For more than 100 years, Kingsford has been giving people a way to explore the world of bold, smoky wood flavor," said Ram Gopalakrishnan, marketing director at Kingsford. "Our collaboration with Ben aims to fuel that exploration and to inspire the next generation to blaze their own trail."

The exclusive collaboration will be available only via the NTWRK app starting on June 10, 2021 at 2pm PST for $695 plus shipping and handling, while supplies last. To learn more about how you can score one of the limited-edition Kingsford x Ben Baller Fire Drops, visit www.thentwrk.com/kingsford.

Follow Kingsford on Facebook, Instagram and Twitter to stay up to date on the latest recipes, brand news and more.

About Kingsford 
The Kingsford Products Company is a wholly owned subsidiary of The Clorox Company, headquartered in Oakland, Calif.

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, listed No. 1 on the 2020 Axios Harris Poll 100 reputation rankings and included on the Barron's 2021 100 Most Sustainable Companies list, 2021 Bloomberg Gender-Equality Index and the Human Rights Campaign's 2021 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.

ABOUT NTWRK
Named one of Fast Company's Most Innovative Companies of 2021, NTWRK is the premier North American livestream shopping platform where "entertainment meets e-commerce" (Forbes). Built on a digitally-innovative model of daily product drops, virtual shopping festivals and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto "Shopping At The Speed of Culture," NTWRK provides a one-of-a-kind digital shopping experience for Gen-Z and millennial consumers. Socials: IG @Ntwrk

Contact:
Natalia Vergara
nvergara@currentglobal.com

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SOURCE Kingsford Charcoal

FAQ

What is the Kingsford x Ben Baller Fire Drop?

It is a limited-edition collaboration featuring a custom Everdure Cube grill designed by Ben Baller.

When will the Kingsford x Ben Baller Fire Drop be available?

The Fire Drop will be available starting June 10, 2021.

How much does the Kingsford x Ben Baller Fire Drop cost?

The product will retail for $695 plus shipping and handling.

Where can I buy the Kingsford x Ben Baller Fire Drop?

It will be available exclusively via the NTWRK app.

What is included in the Kingsford x Ben Baller Fire Drop?

The package includes a custom grill, Kingsford charcoal, and curated recipes.