DIGIORNO® AND HIDDEN VALLEY® RANCH LAUNCH TWO RANCH-FORWARD PIZZAS THAT BRING PIZZA AND RANCH TOGETHER LIKE NEVER BEFORE

Rhea-AI Summary

DiGiorno and Hidden Valley Ranch (NYSE: CLX) have announced a collaborative launch of two -edition ranch-infused pizzas. The new offerings include the Spicy Rancheroni Thin Crust Pizza, featuring buffalo-style ranch sauce and jalapeños, available exclusively at Kroger stores for $6.99 starting March 2025, and the Chicken Bacon Ranch STUFFED Crust Pizza, launching nationwide in April for $9.49.

Alongside the product launch, the companies will release a -edition merchandise collection including sweatshirts, socks, tote bags, and lapel pins, available through an exclusive online giveaway on Pi Day (March 14) at noon ET.

Positive

• Product line expansion with two new premium pizza offerings
• Strategic partnership between two major brands
• Premium pricing strategy with $6.99-$9.49 range
• Exclusive distribution deal with Kroger for Spicy Rancheroni variant

Negative

• availability of Spicy Rancheroni exclusively at Kroger stores
• Temporary nature of the product line ( edition)

The limited-edition pizza creations infuse ranch into every layer, and there will be an exclusive merch collection for die-hard fans

SOLON, Ohio, Feb. 26, 2025 /PRNewswire/ -- DiGiorno^® and Hidden Valley^® Ranch know that pizza and ranch isn't just a pairing, it's a lifestyle. That is why they are teaming up to take this obsession to the next level with two bold, ranchified pizza creations that bring the fan-favorite duo to life like never before.

Introducing the limited-edition DiGiorno^® Spicy Rancheroni Thin Crust Pizza and the reimagined classic DiGiorno^® Chicken Bacon Ranch STUFFED Crust Pizza.

• Turning up the heat – the DiGiorno^® Spicy Rancheroni features a spicy buffalo-style Hidden Valley Ranch sauce topped with zesty pepperoni, mozzarella cheese, jalapeños, and a sprinkle of Hidden Valley Ranch seasoning on a perfectly crisp thin crust.
• A new twist on a fan favorite – the DiGiorno^® Chicken Bacon Ranch STUFFED Crust Pizza is loaded with grilled white meat chicken, applewood smoked bacon, and creamy ranch sauce, all nestled on a bacon and cheese stuffed crust topped with Hidden Valley Ranch seasoning.

"DiGiorno knows there is fan frenzy and a deep passion for the beloved combination of pizza and ranch," said Kimberly Holowiak, Senior Brand Manager for DiGiorno. "With ranch being a top condiment choice to dip pizza in, we wanted to imagine new ways for fans to enjoy this pairing that was exclusive to the freezer aisle. DiGiorno is thrilled to unveil two ranchified pizzas in collaboration with Hidden Valley Ranch that will continue to wow consumers' tastebuds."

True fans know that the love of pizza and ranch goes far beyond what's on your plate. DiGiorno is doubling down with a merch line that lets fans wear their obsession on their sleeves—literally. The limited-edition DiGiorno and Hidden Valley Ranch Obsession Collection includes cozy crewneck sweatshirts, athletic crew socks, tote bags, and lapel pins that celebrate the ultimate pizza and ranch pairing. Each piece is designed with the flavor-obsessed in mind, combining playful designs with fan-inspired flair.

Available only as an exclusive online giveaway, fans can visit https://shopdigiorno.goodnes.com/collections/digiorno%C2%AE-and-hidden-valley%C2%AE-ranch-obsession-collection at Noon ET on March 14, Pi Day, for the opportunity to get complimentary merchandise items from the Obsession Collection on a first come, first serve basis while supplies last.

"This collaboration brings together two iconic brands to create a pizza experience like no other," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "With DiGiorno, we've partnered on pizzas that not only taste amazing but also celebrate the love of pizza and Hidden Valley Ranch in every bite."

Starting this March, the DiGiorno^® Spicy Rancheroni Thin Crust Pizza will be available exclusively at Kroger Family of Stores for an MSRP of $6.99, while the revamped DiGiorno^® Chicken Bacon Ranch STUFFED Crust Pizza will be available nationwide in April for an MSRP of $9.49. Prices may vary by retailer.

For more information and tasty pizza products, visit DiGiorno.com or follow @DiGiorno on your favorite social media channels.

*No Purchase Necessary. Limited quantities available while supplies last. Must be 18+. Limit 1 per person. Shipping only available within the United States. See full details at https://shopdigiorno.goodnes.com/collections/digiorno%C2%AE-and-hidden-valley%C2%AE-ranch-obsession-collection.

Nestlé USA
Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company's food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno and Nestlé Toll House. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé, Nestlé Starbucks Coffee and Seattle's Best. Nestlé USA is part of Nestlé S.A., headquartered in Vevey, Switzerland — the world's largest food and beverage company, which has been named among "The World's Most Admired Food Companies" by Fortune magazine for more than 25 consecutive years. For more information, visit nestleusa.com.

About Hidden Valley Ranch
Founded in 1954, Hidden Valley^® Ranch (NYSE: CLX) is the nation's original ranch dressing brand and America's favorite ranch*. Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.

*Based on IRI unit sales data L52WE 08/25/24 for Hidden Valley Original Ranch.

CLX-B 

Contacts:
Christine Woare	Jennifer Rubin, Nestlé USA
312-988-2278	330-730-4289
Cwoare@webershandwick.com	Jennifer.Rubin@us.nestle.com

 

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SOURCE DiGiorno

FAQ

When will DiGiorno's new Hidden Valley Ranch pizzas be available in stores?

The Spicy Rancheroni will be available at Kroger stores in March 2025 for $6.99, while the Chicken Bacon Ranch STUFFED Crust Pizza launches nationwide in April for $9.49.

What are the ingredients in DiGiorno's new Spicy Rancheroni Ranch pizza?

It features spicy buffalo-style Hidden Valley Ranch sauce, pepperoni, mozzarella cheese, jalapeños, and Hidden Valley Ranch seasoning on a thin crust.

How can fans get the DiGiorno x Hidden Valley Ranch merchandise collection?

The merchandise will be available through an exclusive online giveaway on March 14 (Pi Day) at noon ET on a first-come, first-served basis.

What is included in the DiGiorno and Hidden Valley Ranch merchandise collection?

The collection includes crewneck sweatshirts, athletic crew socks, tote bags, and lapel pins celebrating the pizza-ranch partnership.