Kingsford® and Everdure Announce Grilling Brand Partnership

Rhea-AI Summary

Kingsford has announced a partnership with Everdure by Heston Blumenthal, enhancing its branding in the grilling market. This collaboration aims to combine Kingsford's legacy in charcoal with Everdure's innovative grill designs. The brands seek to inspire a new generation of grillers, promoting unique flavors and outdoor cooking experiences. The marketing director of Kingsford expressed excitement about merging products to enhance grilling performance, while Everdure's representative highlighted the importance of charcoal in outdoor cooking. This partnership is expected to yield innovative results.

Positive

• Partnership with Everdure enhances brand appeal and market presence.
• Combines Kingsford's legacy with Everdure's innovative grill designs.

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• None.

OAKLAND, Calif., May 6, 2021 /PRNewswire/ -- Kingsford, America's favorite wood-fired fuel for more than 100 years, has announced a partnership with Everdure by Heston Blumenthal, one of the fastest growing grill brands in the U.S. The brands are teaming up to bring the next generation of grillers the best in design, innovation and unique flavor with Everdure grills fueled by Kingsford charcoal.

"We're thrilled to be partnering with Everdure by Heston Blumenthal," said Ram Gopalakrishnan, marketing director for Kingsford. "Everdure's design-forward grills combined with Kingsford's unbeatable flavor and performance are a winning combination and our partnership provides new and innovative ways to invite grillers to blaze their own trail."

"Everyone at Everdure is fired up to partner with Kingsford to inspire a new generation of outdoor grillers," said Mark Farrell, senior vice president, North America for Everdure. "Kingsford is an essential ingredient for making any outdoor cooking experience a memorable event. Everdure grills are meticulously designed to harness the power of charcoal fuel, with the aim of making outdoor cooking easy and fun. We look forward to delivering exciting results with Kingsford."

Visit the Kingsford website to learn more about Kingsford and follow Kingsford on Facebook, Instagram and Twitter to stay up to date on the latest recipes, brand news and more. More information on Everdure can be found on their website or by following them on Instagram.  

About Kingsford
The Kingsford Products Company is a wholly owned subsidiary of The Clorox Company, headquartered in Oakland, Calif.

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

About Everdure
Everdure, headquartered in Sydney, Australia and California, USA, has been revolutionizing BBQ grilling and outdoor cooking for over 35 years. As the inventor of the first ever digital touch charcoal ignition system, The Everdure by Heston range fuses technology, innovation, and award-winning product design that delivers truly outstanding cooking results and unforgettable social occasions. everdurebyheston.com

Contact: Jordyn Volk, (415) 262-5980, jvolk@currentglobal.com

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SOURCE Kingsford Charcoal

FAQ

What is the partnership between Kingsford and Everdure about?

Kingsford has partnered with Everdure to combine their grilling technologies and flavors, targeting a new generation of grillers.

How does the partnership benefit Kingsford's brand?

This partnership enhances Kingsford's brand appeal by integrating its charcoal products with Everdure's innovative grill designs.

When was the partnership between Kingsford and Everdure announced?

The partnership was announced on May 6, 2021.

What products are involved in the Kingsford and Everdure partnership?

The partnership focuses on Everdure grills that will be fueled by Kingsford charcoal.

What company owns Kingsford?

Kingsford is a subsidiary of Clorox Company, traded under the stock symbol CLX.