Choice Hotels International Unveils Exclusive and Proprietary "Lobby in a Box" to Streamline Extended Stay Hotel Conversions and Elevate the Guest Experience
Choice Hotels International (NYSE: CHH) has introduced Lobby in a Box, a proprietary modular design package for its Suburban Studios and MainStay Suites brands. This innovation allows hoteliers to transform lobby spaces into multi-functional areas tailored for extended stay guests in as little as 120 days. The package complements the previously launched Kitchen in a Box, which enables the installation of fully equipped kitchens in guest rooms within 3-4 months.
These solutions aim to streamline hotel conversions, offering a faster and more cost-effective alternative to new construction in the growing extended stay market. Since its 2022 launch, Kitchen in a Box has been used in over 30 open hotels, with six more in the pipeline. Choice Hotels is on track to open its 500th extended stay property this year, demonstrating rapid growth in this segment.
Franchisees report significant benefits, with one Suburban Studios property noting a 43% increase in year-over-year RevPAR and a 10.2% improvement in guest satisfaction scores after conversion.
Choice Hotels International (NYSE: CHH) ha introdotto Lobby in a Box, un pacchetto di design modulare proprietario per i suoi marchi Suburban Studios e MainStay Suites. Questa innovazione consente agli albergatori di trasformare gli spazi delle hall in aree multifunzionali su misura per gli ospiti in soggiorno prolungato in appena 120 giorni. Il pacchetto si completa con il Kitchen in a Box, che consente l'installazione di cucine completamente attrezzate nelle camere degli ospiti in 3-4 mesi.
Queste soluzioni mirano a semplificare le conversioni degli hotel, offrendo un'alternativa più rapida e conveniente alla nuova costruzione nel crescente mercato degli extended stay. Dalla sua introduzione nel 2022, Kitchen in a Box è stato utilizzato in oltre 30 hotel aperti, con sei ulteriori in fase di sviluppo. Choice Hotels è in procinto di aprire la sua 500° proprietà per soggiorni prolungati quest'anno, dimostrando una rapida crescita in questo segmento.
I franchisee riportano benefici significativi, con un hotel Suburban Studios che ha registrato un 43% di aumento nel RevPAR anno su anno e un 10.2% di miglioramento nei punteggi di soddisfazione degli ospiti dopo la conversione.
Choice Hotels International (NYSE: CHH) ha presentado Lobby in a Box, un paquete de diseño modular propio para sus marcas Suburban Studios y MainStay Suites. Esta innovación permite a los hoteleros transformar los espacios del vestíbulo en áreas multifuncionales personalizadas para huéspedes de estancias prolongadas en tan solo 120 días. El paquete complementa el previamente lanzado Kitchen in a Box, que permite la instalación de cocinas completamente equipadas en las habitaciones en un plazo de 3-4 meses.
Estas soluciones tienen como objetivo simplificar las conversiones hoteleras, ofreciendo una alternativa más rápida y económica a la nueva construcción en el creciente mercado de estancias prolongadas. Desde su lanzamiento en 2022, Kitchen in a Box se ha utilizado en más de 30 hoteles abiertos, con seis más en proceso. Choice Hotels está en camino de abrir su 500ª propiedad de estancias prolongadas este año, demostrando un rápido crecimiento en este segmento.
Los franquiciados informan de beneficios significativos, y un hotel Suburban Studios ha notado un 43% de aumento en el RevPAR interanual y una mejora del 10.2% en las puntuaciones de satisfacción de los huéspedes tras la conversión.
Choice Hotels International (NYSE: CHH)는 Lobby in a Box라는 독자적인 모듈형 디자인 패키지를 Suburban Studios 및 MainStay Suites 브랜드에 도입했습니다. 이 혁신은 호텔리어들이 로비 공간을 장기 체류 손님을 위해 맞춤화된 다기능 공간으로 변형할 수 있도록 하며, 이는 단 120일 만에 가능합니다. 이 패키지는 3-4개월 내에 객실에 완비된 주방을 설치할 수 있는 Kitchen in a Box와 함께 제공됩니다.
이러한 솔루션은 호텔 전환을 간소화하는 것을 목표로 하며, 성장하는 장기 체류 시장에서 새로운 건축에 대한 더 빠르고 비용 효율적인 대안을 제공합니다. 2022년 출시 이후, Kitchen in a Box는 30개 이상의 오픈 호텔에서 사용되었으며, 6개가 추가로 진행 중입니다. Choice Hotels는 올해 500번째 장기 체류 속성을 개장할 예정이며, 이 세그먼트에서 빠른 성장을 보여주고 있습니다.
프랜차이즈 업체들은 상당한 혜택을 보고하고 있으며, 한 Suburban Studios 속성이 전환 후 전년 대비 RevPAR가 43% 증가했고 손님 만족도 점수가 10.2% 향상되었다고 보고했습니다.
Choice Hotels International (NYSE: CHH) a lancé Lobby in a Box, un package de conception modulaire propriétaire pour ses marques Suburban Studios et MainStay Suites. Cette innovation permet aux hôteliers de transformer les espaces de réception en zones multifonctionnelles adaptées aux clients en séjour prolongé en seulement 120 jours. Le package complète le Kitchen in a Box précédemment lancé, qui permet l'installation de cuisines entièrement équipées dans les chambres en 3 à 4 mois.
Ces solutions visent à simplifier les conversions d'hôtels, offrant une alternative plus rapide et plus économique à la nouvelle construction sur le marché en pleine croissance des séjours prolongés. Depuis son lancement en 2022, Kitchen in a Box a été utilisé dans plus de 30 hôtels ouverts, avec six autres en préparation. Choice Hotels est en voie d'ouvrir sa 500ème propriété pour séjours prolongés cette année, démontrant une croissance rapide dans ce segment.
Les franchisés rapportent des avantages significatifs, un établissement Suburban Studios notant une augmentation de 43% du RevPAR d'une année sur l'autre et une amélioration de 10,2% des scores de satisfaction client après la conversion.
Choice Hotels International (NYSE: CHH) hat Lobby in a Box eingeführt, ein proprietäres modulares Designpaket für seine Marken Suburban Studios und MainStay Suites. Diese Innovation ermöglicht es Hoteliers, die Lobbybereiche in multifunktionale Räume zu verwandeln, die auf Langzeitgäste zugeschnitten sind, und dies in nur 120 Tagen. Das Paket ergänzt das zuvor eingeführte Kitchen in a Box, das die Installation von voll ausgestatteten Küchen in Gästezimmern innerhalb von 3-4 Monaten ermöglicht.
Diese Lösungen zielen darauf ab, Hotelumbauten zu rationalisieren und bieten eine schnellere und kosteneffizientere Alternative zum Neubau im wachsenden Markt für Langzeitaufenthalte. Seit seiner Einführung im Jahr 2022 wurde Kitchen in a Box in über 30 eröffneten Hotels eingesetzt, mit sechs weiteren in Planung. Choice Hotels ist auf dem Weg, noch in diesem Jahr seine 500. Langzeitunterkunft zu eröffnen, was das schnelle Wachstum in diesem Segment demonstriert.
Franchise-Nehmer berichten von erheblichen Vorteilen, wobei ein Suburban Studios-Betrieb einen 43%igen Anstieg des RevPAR im Jahresvergleich und eine 10,2%ige Verbesserung der Gästebewertungen nach der Umwandlung verzeichnete.
- Introduction of Lobby in a Box, allowing quick conversion of lobby spaces for extended stay properties
- Rapid implementation: lobby conversions in 120 days, kitchen installations in 3-4 months
- Over 30 hotels have adopted Kitchen in a Box since its 2022 launch
- Choice Hotels approaching 500th extended stay property opening
- 43% year-over-year RevPAR increase reported by a converted Suburban Studios property
- 10.2% improvement in guest satisfaction scores for a converted property
- None.
Insights
Choice Hotels' introduction of "Lobby in a Box" is a strategic move to capitalize on the growing extended stay market. This innovative solution, along with the previously launched "Kitchen in a Box," addresses key challenges in hotel conversions:
- Reduces conversion time to as little as 120 days, accelerating market entry
- Lowers conversion costs compared to new construction, improving ROI for franchisees
- Tailors spaces for long-stay guests, enhancing the guest experience
- Creates new revenue opportunities through multi-functional lobby spaces
The 43% year-over-year RevPAR increase and 10.2% improvement in guest satisfaction reported by a franchisee demonstrate the potential financial impact. With plans to open its 500th extended stay property this year, Choice is positioning itself as a leader in this high-demand segment. This strategy could drive franchise growth and increase Choice's market share in the extended stay sector.
Choice Hotels' "Lobby in a Box" and "Kitchen in a Box" solutions are game-changers for real estate investors in the hotel sector. These innovations address several key market dynamics:
- Lower barrier to entry for extended stay conversions
- Faster time-to-market, reducing carrying costs during renovations
- Improved financing prospects due to lower risk profile of conversions
- Potential for higher returns through increased RevPAR and operational efficiencies
The extended stay segment's supply-demand imbalance presents a significant opportunity. By facilitating quick and cost-effective conversions, Choice is enabling investors to capitalize on this market gap. The modular design approach also allows for standardization across properties, potentially leading to economies of scale and improved brand consistency. This strategy could make Choice's extended stay brands increasingly attractive to real estate investors looking for growth opportunities in the hospitality sector.
New Modular Design Package Offers a Quick Way to Implement Multi-Use Lobby Spaces Tailored for Long-Stay Guests, Expanding Choice's Conversion Offerings with the Previously Introduced "Kitchen in a Box"
Delivered in a ready-to-assemble crate, Lobby in a Box empowers hotel owners to easily adapt their lobby spaces to meet the specific needs of long-staying guests, who typically prefer an in-room dining experience thanks to the fully equipped kitchens in rooms of extended stay properties. This approach offers a versatile alternative to convert the standard lobby dining spaces in transient hotels and enables hoteliers to create new income opportunities for the MainStay brand by incorporating a marketplace that features on-the-go food and beverage options, essential travel items, and more.
Building on the success of Choice's Kitchen in a Box—a turnkey solution that has enabled hotel owners to install fully equipped kitchens into guest rooms in as little as 3-4 months—Lobby in a Box continues to drive Choice's expansion into key extended stay markets with high barriers to entry, where conversions offer a faster and more cost-effective alternative to new construction.
"At Choice Hotels, we are proud to be pioneers and innovators in the extended stay segment," said Matt McElhare, vice president and lead for extended stay brands for Choice Hotels. "As the demand for extended stay accommodations continues to exceed supply, solutions like Lobby in a Box and Kitchen in a Box are helping franchisees seize opportunities in a growing market while providing long-staying guests a superior, tailor-made experience. Our goal is to simplify the conversion process and help maximize hotel owners' return on investment by giving them the tools to create spaces that can be both functional and profitable."
Fulfilling Growing Demand
With extended stay demand exceeding supply, Hotels' Lobby in a Box and Kitchen in a Box solutions are meeting an industry-wide need for fast, efficient hotel conversions. In many cases, securing financing for conversions is more accessible than for new builds, due to the lower risk profile associated with repurposing existing properties.
"Choice is known for its best-in-class conversion capabilities, and we're taking it to the next level with Kitchen and Lobby in a Box," said Ron Burgett, senior vice president, extended stay development at Choice Hotels. "Paired with unparalleled support from our dedicated team of over 70 extended stay experts, we are converting transient hotels into extended stay properties quickly."
Since its launch in the spring of 2022, Kitchen in a Box has been utilized in over 30 open hotels, with six more in the pipeline, including three that are also incorporating Lobby in a Box into their renovations. These proprietary turnkey design elements contribute to Choice Hotels' rapid growth in the extended stay segment, positioning the company to open its 500th extended stay property this year.
Franchisee Success
Hotel owners who have adopted these modular solutions are seeing measurable results. Rushi Vaidya, who converted his transient hotel into a Suburban Studios extended stay property using Kitchen in a Box, noted a
Partners Nick Patel and Supan Shah, owners of the MainStay Suites in
With two established conversion extended stay brands—economy-focused Suburban Studios and midscale MainStay Suites—Choice Hotels is poised to continue its leadership in the extended stay market through innovative solutions that cater to both owners and guests alike.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
MainStay Suites®: Live Like Home
MainStay Suites is a midscale extended stay brand that allows guests to Live Like Home no matter how long they're away. MainStay Suites hotels offer spacious residential-style suites with fully equipped kitchens, separate areas for working and relaxing, a marketplace and 24/7 laundry facilities. With more than 125 locations open across
Suburban Studios®: Hotels for Real Life
Suburban Studios offers longer-staying guests a comfortable, affordable extended stay experience with hassle-free registration and just the right hotel amenities. With more than 100 locations across
Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights Reserved
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