Halle Berry Named Collaborative Partner of the Finishing Touch Flawless Brand

Rhea-AI Summary

Finishing Touch Flawless, a beauty brand under Church & Dwight Co. (NYSE: CHD), has announced a partnership with actress Halle Berry. Berry will feature in a multi-media campaign launching in January 2021, which includes television, print, and social media. Brand manager Hayley Parisi emphasized Berry's embodiment of the brand's mission to empower women. Halle Berry is recognized as a trailblazer for women of color and is being celebrated for her philanthropic efforts. Finishing Touch Flawless has been a top seller for hair removal products in the U.S. for three consecutive years.

Positive

• Partnership with Halle Berry enhances brand visibility and consumer trust.
• Strong sales performance: Finishing Touch Flawless hair removal products are #1 in the U.S. for three years.
• Campaign may attract a wider audience through Berry's influence and philanthropic image.

Negative

• None.

WAYNE, N.J., Dec. 1, 2020 /PRNewswire/ -- Finishing Touch Flawless, the Church & Dwight Co., Inc. (NYSE:CHD) beauty brand taking skincare and hair removal devices for women to new levels, announced today the signing of Academy Award winning actor, director, and activist Halle Berry as a collaborative partner of the Finishing Touch Flawless brand.

The world-renowned Berry will be featured in a new, Flawless multi-media campaign including television, print, digital and social media.

"Since the creation of Finishing Touch Flawless, our team has been working diligently to partner with a confident, powerful and iconic woman that embodies the mission of our Brand – which is to empower women to feel and look their best, and to respect and celebrate their differences in whatever form that may be," said Hayley Parisi, the brand manager of Finishing Touch Flawless adding, "Ms. Berry is all of those and more."

Through the years, Ms. Berry has broken down many barriers for women, especially for women of color. From her pageant world beginning to becoming the first and only African American woman to win Best Actress in a Leading Role (Monster Ball). "Ms. Berry truly embodies the Flawless brand and mission," said Andy Khubani, CEO and founder of Finishing Touch Flawless, adding, "We are so impressed with her philanthropic and brand work beyond the big screen, that we are very proud and excited to have her partner with and represent our team."

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks. 

About Finishing Touch Flawless
Finishing Touch Flawless was born in 2017 to provide beauty products that offer simple solutions to common, everyday beauty struggles. Finishing Touch Flawless has developed products and technologies that provide instant and painless solutions that combine beautifully feminine cosmetic designs with powerful engineering. Brand products have achieved high recognition and accolades from beauty editors and department stores such Cosmopolitan, Drug Store Retailers, Product of the Year, and more. Flawless hair removal products are the #1 selling products in the U.S. for 3 years running (A.C. Nielsen, Units Sold, All Channels, 52 weeks ending 2017, 2018, and 2019). Finishing Touch Flawless is dedicated to helping women look and feel their best by offering innovative devices that bring the Spa, Dermatologist office, or Salon safely into your home, with quality products at an affordable price.

Contact Info:
Tammie Coyman
Pure Imagination Public Relations
917-970-0631

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SOURCE Finishing Touch Flawless

FAQ

What is the significance of Halle Berry's partnership with Church & Dwight's Finishing Touch Flawless?

Halle Berry's partnership is intended to enhance brand visibility and resonate with consumers by aligning with a powerful and influential figure.

When will the new Finishing Touch Flawless campaign featuring Halle Berry launch?

The new campaign will launch in January 2021.

What market performance has Finishing Touch Flawless achieved?

Finishing Touch Flawless hair removal products have been the #1 selling products in the U.S. for three consecutive years.

Who is the brand manager for Finishing Touch Flawless?

Hayley Parisi is the brand manager for Finishing Touch Flawless.