Ceva Powers Oritek's Next-Gen ADAS chipsets for Smarter, Safer Electric Vehicles
Ceva (NASDAQ: CEVA) announced that Oritek Semiconductor has licensed its SensPro™ Vision AI DSP for the Longquan 560 series of Advanced Driver Assistance Systems (ADAS) chipsets. The collaboration aims to enhance ADAS capabilities in Electric Vehicles (EV), particularly in the Chinese market.
The Longquan 560 series will integrate Ceva's SensPro Vision AI DSP to power various intelligent automotive features, including AI-based headlights, camera monitoring systems, zone control units, and integrated central computing units for driving and parking. This integration enables automakers to reduce development costs and accelerate time-to-market while implementing advanced features.
The partnership is strategically positioned within the rapidly growing global EV market, where China leads with over 50% of global EV sales. Projections indicate that battery-powered electric vehicles will represent 30% of global vehicle sales by 2027.
Ceva (NASDAQ: CEVA) ha annunciato che Oritek Semiconductor ha ottenuto in licenza il suo SensPro™ Vision AI DSP per la serie Longquan 560 di chipsets per i Sistemi Avanzati di Assistenza alla Guida (ADAS). La collaborazione mira a migliorare le capacità degli ADAS nei Veicoli Elettrici (EV), in particolare nel mercato cinese.
La serie Longquan 560 integrerà il SensPro Vision AI DSP di Ceva per alimentare varie funzionalità automobilistiche intelligenti, tra cui fari basati su AI, sistemi di monitoraggio con telecamera, unità di controllo delle zone e unità di calcolo centrale integrate per la guida e il parcheggio. Questa integrazione consente ai costruttori automobilistici di ridurre i costi di sviluppo e accelerare il time-to-market, implementando nel contempo funzionalità avanzate.
La partnership è strategicamente posizionata all'interno del mercato globale degli EV in rapida crescita, dove la Cina guida con oltre il 50% delle vendite globali di veicoli elettrici. Le proiezioni indicano che i veicoli elettrici alimentati a batteria rappresenteranno il 30% delle vendite globali di veicoli entro il 2027.
Ceva (NASDAQ: CEVA) anunció que Oritek Semiconductor ha licenciado su SensPro™ Vision AI DSP para la serie Longquan 560 de chipsets de Sistemas Avanzados de Asistencia al Conductor (ADAS). La colaboración tiene como objetivo mejorar las capacidades de ADAS en Vehículos Eléctricos (EV), particularmente en el mercado chino.
La serie Longquan 560 integrará el SensPro Vision AI DSP de Ceva para potenciar diversas características automotrices inteligentes, incluyendo faros basados en inteligencia artificial, sistemas de monitoreo de cámaras, unidades de control por zonas y unidades de computación central integradas para conducción y estacionamiento. Esta integración permite a los fabricantes automotrices reducir los costos de desarrollo y acelerar el tiempo de llegada al mercado, al mismo tiempo que implementan características avanzadas.
La asociación está estratégicamente posicionada dentro del rápidamente creciente mercado global de vehículos eléctricos, donde China lidera con más del 50% de las ventas globales de EV. Las proyecciones indican que los vehículos eléctricos alimentados por batería representarán el 30% de las ventas globales de vehículos para 2027.
세바 (NASDAQ: CEVA)는 오리텍 반도체가 고급 운전 보조 시스템(ADAS) 칩셋의 롱취안 560 시리즈를 위해 SensPro™ 비전 AI DSP의 라이센스를 취득했다고 발표했습니다. 이 협력은 중국 시장 특히 전기차(EV)의 ADAS 기능을 향상시키는 것을 목표로 합니다.
롱취안 560 시리즈는 세바의 SensPro 비전 AI DSP를 통합하여 AI 기반 헤드라이트, 카메라 모니터링 시스템, 지역 제어 장치 및 주행 및 주차를 위한 중앙 컴퓨팅 장치와 같은 다양한 지능형 자동차 기능을 지원합니다. 이 통합은 자동차 제조업체가 개발 비용을 줄이고 시장 출시 기간을 단축하면서도 고급 기능을 구현할 수 있도록 합니다.
이 파트너십은 빠르게 성장하는 글로벌 EV 시장 내에서 전략적으로 위치해 있으며, 여기서 중국은 글로벌 EV 판매의 50% 이상을 차지하고 있습니다. 예측에 따르면 배터리로 구동되는 전기차가 2027년까지 글로벌 차량 판매의 30%를 차지할 것으로 보입니다.
Ceva (NASDAQ: CEVA) a annoncé que Oritek Semiconductor a obtenu une licence pour son DSP SensPro™ Vision AI pour la série Longquan 560 de chipsets de Systèmes Avancés d'Aide à la Conduite (ADAS). Cette collaboration vise à renforcer les capacités des ADAS dans les Véhicules Électriques (EV), notamment sur le marché chinois.
La série Longquan 560 intégrera le DSP SensPro Vision AI de Ceva pour alimenter diverses fonctionnalités intelligentes automobiles, incluant des phares à intelligence artificielle, des systèmes de surveillance par caméra, des unités de contrôle de zones et des unités de calcul central intégrées pour la conduite et le stationnement. Cette intégration permet aux constructeurs automobiles de réduire les coûts de développement et d'accélérer le temps de mise sur le marché tout en mettant en œuvre des fonctions avancées.
Le partenariat est stratégiquement positionné dans le marché mondial des EV en pleine expansion, où la Chine est en tête avec plus de 50 % des ventes mondiales de VE. Les prévisions indiquent que les véhicules électriques alimentés par batterie représenteront 30 % des ventes mondiales de véhicules d'ici 2027.
Ceva (NASDAQ: CEVA) gab bekannt, dass Oritek Semiconductor seinen SensPro™ Vision AI DSP für die Longquan 560 Serie von Advanced Driver Assistance Systems (ADAS) Chipsets lizenziert hat. Die Zusammenarbeit zielt darauf ab, die ADAS-Funktionalitäten in Elektrofahrzeugen (EV) insbesondere im chinesischen Markt zu verbessern.
Die Longquan 560 Serie wird Cevas SensPro Vision AI DSP integrieren, um verschiedene intelligente Automobilfunktionen zu unterstützen, einschließlich KI-basierter Scheinwerfer, Kameramonitorsysteme, Zonenkontrolleinheiten und integrierte zentrale Recheneinheiten für das Fahren und Parken. Diese Integration ermöglicht es Automobilherstellern, Entwicklungskosten zu senken und die Markteinführungszeit zu beschleunigen, während gleichzeitig fortschrittliche Funktionen umgesetzt werden.
Die Partnerschaft ist strategisch im schnell wachsenden globalen EV-Markt positioniert, in dem China mit über 50 % des globalen Verkaufs von Elektrofahrzeugen führt. Prognosen deuten darauf hin, dass batteriebetriebene Elektrofahrzeuge bis 2027 30 % des globalen Fahrzeugverkaufs ausmachen werden.
- Strategic partnership in China's dominant EV market (>50% of global EV sales)
- New licensing agreement for SensPro technology in Longquan 560 series
- Expansion into high-growth ADAS market segment
- Technology enables multiple revenue streams through various automotive applications
- None.
Insights
The strategic licensing deal between CEVA and Oritek marks a notable advancement in the automotive semiconductor space. The integration of SensPro Vision AI DSP into Oritek's Lonquan 560 series positions CEVA to capture significant market share in China's burgeoning EV sector, where ADAS adoption is accelerating rapidly. The partnership strengthens CEVA's IP licensing model and diversifies its revenue streams in the automotive segment.
The technical specifications of SensPro, particularly its ability to handle multiple sensor processing workloads while maintaining power efficiency, addresses a critical need in the ADAS market. This competitive advantage could translate to sustained licensing revenue growth as EV manufacturers increasingly demand sophisticated ADAS solutions.
With China's EV market representing
The collaboration's technical implications are substantial for the ADAS ecosystem. SensPro's architecture, supporting multiple sensor types including camera, radar, LiDAR and ToF sensors, provides Oritek with a comprehensive solution for next-generation ADAS applications. The processor's ability to handle both AI workloads and sensor fusion positions it well for increasingly complex autonomous driving features.
The key applications targeted by Lonquan 560 series - AI-based headlights, camera monitoring systems and zone control units - represent high-value ADAS components that are becoming standard features in modern EVs. The ISO26262 functional safety compliance of SensPro is particularly important for automotive applications, reducing certification barriers and accelerating time-to-market.
Lonquan 560 SoCs leverage Ceva-SensPro Vision AI DSP to advance ADAS capabilities amidst
The Longquan 560 series represents Oritek's commitment to innovation, catering to diverse intelligent automotive needs of Electric Vehicles (EV) such as AI-based headlights, camera monitoring systems (CMS), zone control units (ZCU), and integrated central computing units for driving and parking. These chips are equipped with the Ceva-SensPro Vision AI DSP, a high-performance, low-power processor designed for complex sensor processing and AI workloads. This combination enables automakers to accelerate time-to-market, reduce development costs, and integrate advanced features seamlessly.
"Ceva's SensPro Vision AI DSP, embedded in our Longquan 560 series, provides the high-performance, energy-efficient processing essential for ADAS innovation," said Mr. Gao Feng, CEO of Oritek. "Our collaboration will empower automakers to meet the demands of a fast-evolving automotive market, delivering smarter, safer, and more reliable solutions."
"Oritek's selection of our SensPro processor reinforces the market-leading performance we enable for advanced sensing and processing capabilities required by today's automotive leaders," said Ran Snir, vice president and general manager of the vision business unit at Ceva. "With SensPro's unique capability to seamlessly handle the most intensive real-time workloads associated with critical ADAS applications, we are excited to collaborate on delivering cutting-edge solutions for the rapidly expanding EV market."
Market Context: The Booming Global EV Industry
The global electric vehicle (EV) market is experiencing unprecedented growth, driven by escalating demand for sustainable transportation, stringent emissions regulations, and advancements in technology.
SensPro™ is a highly-scalable, high-performance vision AI DSP for multitasking sensing and AI workloads of multiple sensors including camera, Radar, LiDar, Time-of-Flight, microphones and inertial measurement units. The SensPro family is designed to handle multiple sensor processing for contextually-aware devices and can be utilized in modern intelligent systems in automotive (inc. ISO26262 functional safety compliance), robotics, surveillance, AR/VR, voice assistants, wearables, mobile and smart home devices. The SensPro maximizes performance-per-watt for multi-sensor processing use cases by utilizing a combination of high performance single and half precision floating point math, point cloud creation and Deep Neural Network processing, along with parallel processing capacity for voice, imaging, and Simultaneous Localization and Mapping (SLAM). For more information, visit https://www.ceva-ip.com/product/ceva-senspro/.
About Ceva, Inc.
At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today's most advanced smart edge products. From Bluetooth, Wi-Fi, UWB and 5G platform IP for ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded application software that make devices smarter, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 17 billion of the world's most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.
Our headquarters are in
Ceva: Powering the Smart Edge™
Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube, Facebook, and Instagram.
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SOURCE Ceva, Inc.
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