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Celsius Holdings, Inc. (Nasdaq: CELH) is a leading player in the global nonalcoholic beverage market, specializing in energy drinks that promote fitness and active lifestyles. Founded with a mission to provide healthier energy options, Celsius offers a range of products designed to accelerate metabolism, burn body fat and calories, and provide sustained energy without the downsides of sugar, preservatives, or artificial additives.
The company's flagship brand, CELSIUS®, is available in various formats, including carbonated and non-carbonated drinks, as well as convenient powder sticks that can be mixed with water. CELSIUS® drinks come in seven delicious flavors and are enriched with essential vitamins, making them a popular choice among fitness enthusiasts. The products are 100% gluten-free and kosher certified.
Celsius Holdings has been recognized with 15 international awards for taste and innovation. The company's commitment to quality and efficacy is backed by six university studies published in peer-reviewed journals. These studies validate the health benefits of CELSIUS®, further bolstering the brand's reputation.
In terms of business operations, Celsius Holdings focuses on branding and innovation while outsourcing manufacturing, packaging, and distribution to third parties. The company made a significant strategic move in 2022 by signing a 20-year distribution agreement with PepsiCo, which also holds an 8.5% stake in Celsius Holdings. This partnership aims to expand the company's reach, initially in North America and recently into Canada and parts of Europe.
Recent Achievements and News:
- On November 7, 2023, Celsius reported its third-quarter financial results, highlighting strong performance and continued growth. A replay of the conference call discussing these results is available for 90 days.
- In January 2024, Celsius announced its expansion into Canada, the United Kingdom, and Ireland, with PepsiCo serving as the exclusive distributor in Canada.
- On February 9, 2024, Celsius entered a global multi-year partnership with Scuderia Ferrari, becoming the official energy drink of the Formula 1 racing team.
- On February 22, 2024, the company announced its fourth-quarter and full-year 2023 financial results, showcasing record performance.
- In March 2024, Celsius revealed plans to expand into Australia and New Zealand, partnering with Suntory Oceania for manufacturing and distribution.
- Celsius reported record first-quarter 2024 financial results on May 7, 2024, with significant revenue growth and market share gains.
With a focus on innovation, strategic partnerships, and international expansion, Celsius Holdings, Inc. continues to solidify its position in the rapidly growing energy drink market.
Celsius Holdings (CELH) has announced the acquisition of Alani Nu for $1.8 billion, including $150 million in tax assets, resulting in a net purchase price of $1.65 billion. The deal combines two growing energy drink brands, creating a leading better-for-you, functional lifestyle platform.
The purchase price comprises $1,275 million in cash, a $25 million earn-out, and $500 million in newly issued restricted CELH shares (approximately 22.5 million shares, representing 8.7% pro-forma ownership). The transaction represents less than 3x 2024A net revenue and approximately 12x fully synergized 2024A EBITDA.
Founded in 2018, Alani Nu is a female-focused brand with strong growth in the energy drink category, showing a 78% year-over-year increase in retail sales and a 4.8% dollar share. The acquisition is expected to be accretive to cash EPS in the first full year, with $50 million in run-rate cost synergies anticipated over two years post-close. The transaction is expected to close in Q2 2025.
Celsius Holdings (CELH) reported full-year 2024 revenue of $1.36 billion, representing a 3% increase from 2023. The company's retail sales grew 22% year-over-year, with category market share expanding by 160 basis points to 11.8%. Fourth quarter revenue was $332.2 million, down 4.4% from Q4 2023, impacted by higher domestic allowances.
Key financial metrics include gross profit margin improvement to 50.2% (up 220 basis points), and international sales growth of 37% to $74.7 million. The company's diluted EPS for 2024 was $0.45, compared to $0.77 in 2023.
Notably, Celsius announced an agreement to acquire Alani Nu for $1.8 billion ($1.65 billion net of tax assets), with the deal expected to close in Q2 2025. The acquisition aims to create a leading better-for-you, functional lifestyle platform combining two growing energy brands.
Celsius Holdings (NASDAQ: CELH) has announced key upcoming events for investors. The company will release its fourth quarter and full-year 2024 financial results after market close on February 20, 2025, followed by an investor conference call at 6 p.m. EST. Additionally, company executives including John Fieldly (Chairman and CEO), Jarrod Langhans (CFO), and Kyle Watson (CMO) will present at the Consumer Analyst Group of New York (CAGNY) Conference on February 21, 2025, at 10 a.m. EST.
Both events will be accessible via webcast through the company's investor relations website, with replays available for at least 90 days after the original conference date.
Circle K has announced an exclusive partnership with CELSIUS to launch a new CELSIUS ESSENTIALS Sparkling Watermelon Ice flavor across more than 6,000 US locations. To celebrate the launch, Circle K is offering over 47,000 free 16 oz. cans through their mobile app.
The new beverage features a watermelon-candy inspired taste combined with essential amino acids for energy. Customers can claim their free can by downloading the Circle K app and completing a short quiz, while supplies last.
According to Holly Pyzik, Head of Packaged Beverage for Circle K, this launch reinforces their commitment to keeping customers energized on-the-go. CELSIUS CMO Kyle Watson indicated that the ESSENTIALS line represents their approach to combining bold flavors with enhanced energy, with more unique flavors planned for 2025.
Celsius Holdings (CELH) has launched CELSIUS HYDRATION™, its first caffeine-free functional beverage product in the US. The new product line consists of zero-sugar powder sticks available in five flavors: Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry, and Lemon Lime.
The product features essential electrolytes, B vitamins, and a blend of magnesium, potassium, and sodium. This launch represents Celsius' entry into the $1.4 billion US hydration powder market, which is projected to grow at a 13% CAGR to reach $2.5 billion by 2029.
Currently available on Amazon with plans for wider retail distribution, CELSIUS HYDRATION complements the company's existing portfolio, where CELSIUS is ranked as the #3 energy drink in the US, with their On The Go Powders leading the energy powder category.
Celsius Holdings (Nasdaq: CELH) has announced its participation in three upcoming investor conferences. The company will attend the Jefferies Miami Consumer Conference on November 19, 2024, the Morgan Stanley Global Consumer & Retail Conference on December 3, 2024 (featuring a fireside chat at 3:00 p.m. EST), and the Roth 13th Annual Deer Valley Event on December 12-13, 2024.
Investors can join the fireside chat webcast through the company's investor relations website. The webcast replay will be available for at least 90 days after the conference date. CELSIUS® is positioned as a premium lifestyle energy drink brand focused on active lifestyles.
Celsius Holdings (CELH) reported Q3 2024 financial results showing revenue of $265.7 million, a 31% decrease from Q3 2023, primarily due to supply chain optimization by its largest distributor. Despite this, year-to-date revenue surpassed $1 billion, up 5% from 2023. The company's gross margin declined to 46.0%, down 440 basis points year-over-year. International sales grew 37% to $18.6 million. Notable developments include the acquisition of co-packer Big Beverages and continued market share growth, with Celsius holding an 11.6% energy drink category dollar share. The company maintained profitability despite challenges, though net income decreased 92% to $6.4 million.
Celsius Holdings (CELH) has acquired Big Beverages Contract Manufacturing for $75 million in cash, completing the transaction on Nov. 1, 2024. The acquisition includes a 170,000-square-foot modern manufacturing and warehouse facility in Charlotte, N.C. This strategic move aims to enhance supply chain control, accelerate innovation cycles, and increase production flexibility. Big Beverages, a longtime Celsius co-packer since 2019, will continue primarily manufacturing Celsius products, with its existing management team and workforce remaining in place. The acquisition is expected to provide per-case savings, improved margins, and earnings per share accretion potential.
Celsius Holdings (CELH) has scheduled the release of its third quarter financial results before market opening on Wednesday, Nov. 6, 2024. The company will host a conference call and webcast at 8 a.m. EST on the same day to discuss the results. Investors can access the webcast through the company's investor relations website, where downloadable files, audio replay, and transcript will be available within 24 hours after the call.
Celsius Holdings (NASDAQ: CELH) has appointed Israel Kontorovsky to its Board of Directors, where he will serve on the Audit and Enterprise Risk Committee. Kontorovsky, currently CFO of PepsiCo LatAm, was nominated by PepsiCo as its designee, replacing Jim Lee who departed in September 2024. With over 30 years of consumer packaged goods experience, Kontorovsky brings extensive international, financial, and operational expertise from leadership roles at PepsiCo, including Senior VP of Commercial Finance at PepsiCo Foods North America and CFO of Quaker Foods North America.
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