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Overview
Celsius Holdings, Inc. is a company dedicated to creating innovative energy drinks that are rooted in scientific research and designed to support active, fitness-driven lifestyles. With a focus on natural ingredients and a metabolism-enhancing formula, Celsius has established itself as a distinctive player in the nonalcoholic beverage sector. Its core product offerings are backed by university studies and international awards, underscoring both the taste and innovative spirit embedded in the brand.
Product Portfolio and Innovation
Celsius’ product lineup is diverse and meticulously crafted to cater to consumers looking for healthy energy solutions. The range includes:
- Celsius Originals: Beverages designed with a unique blend of ingredients that support metabolic function and calorie burning, making them popular among fitness enthusiasts.
- Celsius Essentials: A line that incorporates amino acids to further enhance energy and recovery post-exercise.
- Celsius On-the-Go: Powder stick packets that offer convenience and flexibility for active individuals, allowing users to mix their energy drink anytime, anywhere.
Each product is formulated without sugar, high fructose corn syrup, artificial colors, flavors, or preservatives, and they are enriched with essential vitamins, making them a reliable choice for consumers attentive to both health and performance.
Market Position and Business Model
Celsius Holdings operates primarily within the competitive energy drink subsegment of the global nonalcoholic beverage market. The company generates revenue through the sale of its distinctive energy drinks, leveraging third-party manufacturing and strategic partnerships for packaging and distribution. A significant portion of its revenue is concentrated in North America, where it has built robust relationships with leading retailers. Its distribution model is further strengthened by longstanding agreements with major partners, which have enabled Celsius to secure prominent shelf space and expand its market share.
Brand Strength and Industry Impact
The brand’s strength lies in its commitment to innovation, quality, and rigorous scientific validation. Celsius Holdings has successfully integrated modern nutritional science with consumer trends toward healthier lifestyle choices. The company’s emphasis on natural ingredients and functional benefits differentiates it from other players in the energy drink category. Furthermore, its ability to secure international partnerships illustrates a scalable business model poised to increase its influence in new regions. This dedication to product excellence has not only earned Celsius multiple international awards but has also helped foster a passionate consumer base that values both performance and taste.
Operational Excellence and Global Expansion
Celsius has embraced a collaborative approach with strategic partnerships, such as its long-term distribution agreement with PepsiCo and recent alliances with international beverage giants like Suntory Oceania. These collaborations enable the company to extend its distribution channels and penetrate new markets including Australia, New Zealand, and parts of Europe. While maintaining a commitment to high production quality through third-party collaborations, Celsius’ operational strategy remains focused on innovation in product development and brand positioning.
Scientific Backing and Consumer Trust
Drawing on multiple university studies and clinical research, Celsius reinforces its product claims with robust, science-based evidence. The detailed formulation, which promotes increased metabolism and enhanced energy without the drawbacks of excess sugars or artificial add-ons, resonates with an audience that is increasingly health-conscious. This blend of scientific credibility and consumer satisfaction has built significant trust among its users and contributed to its reputation as a reliable functional beverage.
Conclusion
In summary, Celsius Holdings, Inc. stands out in the energy drink market through its innovative, health-focused approach. By consistently delivering products that combine flavor, functionality, and scientific substantiation, Celsius has carved a niche that caters to active lifestyles and evolving consumer preferences. Its strategic emphasis on quality ingredients, clear branding, and expansive distribution partnerships has allowed it to maintain a competitive edge, making it a notable subject of discussion for investors and market analysts alike.
Celsius Holdings (CELH) has acquired Big Beverages Contract Manufacturing for $75 million in cash, completing the transaction on Nov. 1, 2024. The acquisition includes a 170,000-square-foot modern manufacturing and warehouse facility in Charlotte, N.C. This strategic move aims to enhance supply chain control, accelerate innovation cycles, and increase production flexibility. Big Beverages, a longtime Celsius co-packer since 2019, will continue primarily manufacturing Celsius products, with its existing management team and workforce remaining in place. The acquisition is expected to provide per-case savings, improved margins, and earnings per share accretion potential.
Celsius Holdings (CELH) has scheduled the release of its third quarter financial results before market opening on Wednesday, Nov. 6, 2024. The company will host a conference call and webcast at 8 a.m. EST on the same day to discuss the results. Investors can access the webcast through the company's investor relations website, where downloadable files, audio replay, and transcript will be available within 24 hours after the call.
Celsius Holdings (NASDAQ: CELH) has appointed Israel Kontorovsky to its Board of Directors, where he will serve on the Audit and Enterprise Risk Committee. Kontorovsky, currently CFO of PepsiCo LatAm, was nominated by PepsiCo as its designee, replacing Jim Lee who departed in September 2024. With over 30 years of consumer packaged goods experience, Kontorovsky brings extensive international, financial, and operational expertise from leadership roles at PepsiCo, including Senior VP of Commercial Finance at PepsiCo Foods North America and CFO of Quaker Foods North America.
CELSIUS Holdings, Inc. (Nasdaq: CELH) has announced the introduction of two new flavors to its CELSIUS ESSENTIALS line at NACS Show 2024: Watermelon Ice and Grape Slush. These 16-ounce performance energy drinks will join the existing lineup, expanding it to eight flavors. The ESSENTIALS line, which debuted last year, features the METAPLUS® blend and added aminos to support physical and cognitive performance.
The new flavors are described as follows:
- Grape Slush: A classic slushy-inspired, icy grape flavor with a refreshing sweetness
- Watermelon Ice: A tart watermelon flavor with a candy-like sweetness
CELSIUS ESSENTIALS Grape Slush and Watermelon Ice will be available in early 2025. Additionally, CELSIUS will be exhibiting at NACS Show from Oct. 8-10, with MMA fighter Dustin Poirier hosting a fan meet and greet at their booth on Oct. 9.
Celsius Holdings, Inc. (Nasdaq: CELH), maker of CELSIUS® energy drinks, has announced the appointment of Hans Melotte to its board of directors as an independent director. Melotte, with over 30 years of experience in consumer goods companies, joins the board's Audit and Enterprise Risk Committee and Human Resources and Compensation Committee. He previously held executive roles at Starbucks and Johnson & Johnson.
Simultaneously, Jim Lee, a PepsiCo designee, has resigned from the Celsius Holdings board following his departure from PepsiCo. Lee's board seat will remain vacant until PepsiCo nominates a successor. Celsius Holdings Chairman and CEO, John Fieldly, expressed gratitude for Lee's service and welcomed Melotte, citing his strong operational experience and global perspective on CPG business growth.
Celsius Holdings (Nasdaq: CELH), maker of CELSIUS® energy drinks, has announced its participation in two upcoming investor conferences. The company will discuss quarterly business updates, category share, trends, and inventory topics related to the third quarter during fireside chats at these events:
1. Barclays 17th Annual Global Consumer Staples Conference on Sept. 4-5, 2024, with a fireside chat on Sept. 4 at approximately 12:00 p.m. EDT.
2. Piper Sandler Growth Frontiers Conference on Sept. 10, 2024, with a fireside chat at approximately 9:00 a.m. CDT.
Investors can join live webcasts of these events at the company's investor relations website. Replays will be available for at least 90 days after the original conference dates. Celsius Holdings uses its website and webcasts to disclose material information to the public in compliance with SEC regulations.
Zevia PBC (NYSE:ZVIA) has announced the appointment of Alexandre Ruberti to its Board of Directors, effective August 6, 2024. Ruberti brings extensive beverage industry experience, including 16 years in executive leadership roles at Red Bull. He currently serves as Managing Director Americas and General Manager USA at Waterdrop®, a company focused on disrupting the hydration industry.
Amy Taylor, President and CEO of Zevia, praised Ruberti's proven ability to develop strategies for sustainable growth in the beverage industry. Paddy Spence, Chair of the Board, highlighted Ruberti's deep industry experience and strong network as valuable assets for Zevia's next growth phase. Ruberti expressed enthusiasm for joining Zevia's board and contributing to the company's mission and growth strategy.
Celsius Holdings (CELH) reported record Q2 2024 financial results, with revenue up 23% to $402.0 million and gross profit up 32% to $209.1 million. Diluted EPS increased 65% to $0.28. The company's North American business drove growth, with international sales rising 30% to $19.6 million. Celsius led the energy drink category, contributing 47% of Q2 growth. Gross margin improved to 52.0%, up 320 basis points year-over-year. The company expanded its retail presence, increasing average SKUs per store from 15 to 20. Innovation continued with new flavors and CELSIUS Essentials reaching 64% ACV. International expansion progressed in the UK, Ireland, and Canada, with plans for Australia, France, and New Zealand in H2 2024.
Celsius Holdings, Inc. (Nasdaq: CELH) has announced the release of its second quarter financial results for 2024, scheduled for Tuesday, Aug. 6, 2024, before markets open. Following the release, the company will host a conference call and webcast at 8 a.m. EDT to discuss the results. Investors can join the webcast through the company's investor relations website. Downloadable files, an audio replay, and transcript will be available within 24 hours after the call. Celsius Holdings is known for its CELSIUS® energy drink brand, which is positioned as a lifestyle energy drink with roots in fitness and is considered a pioneer in the growing energy category.
Celsius Holdings, producer of the CELSIUS® energy drink, announced that its Chairman and CEO, John Fieldly, and CFO, Jarrod Langhans, will participate in a webcast fireside chat at the 4th Annual Evercore ISI Consumer and Retail Conference. The event is scheduled for June 11, 2024, at 2:45 p.m. ET.
The participation in this conference underscores Celsius Holdings' commitment to engaging with investors and showcasing its strategic direction and financial health. The webcast link for the event is: https://wsw.com/webcast/evercore43/celh/2329976.
Celsius Holdings is listed on NASDAQ under the ticker CELH, and it focuses on creating energy drinks designed to support active lifestyles.
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